SAVE $179.96: As of August 1, Beats Studio3 wireless headphones are on sale at Amazon

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Wildlife charity WWF Germany is being praised for its inventive use of the Twitter X logo to highlight the threat of extinction facing many of the world’s animals. Recently, Twitter CEO Elon Musk made the bizarre choice to change the recognisable Twitter logo depicting a blue bird to a very forgettable “X” in a move that has baffled industry experts. Since 2006, Twitter has had some variation of a blue bird as its logo and advertising company McCann Germany came up with a concept for WWF’s campaign to highlight extinction by using them. The camping depicted the five different iterations of the Twitter logo throughout the years, from the very first logo in 2006 to the one people came to know and love in 2012 – the simple portrait of a blue bird. Next in line was the new 2023 Twitter logo ‘X’, showing the very stark end of the classic bird Twitter logo. Text on the image read: “Protect our wildlife before it's too late!” Sign up to our free Indy100 weekly newsletter The very creative campaign has drawn a huge amount of praise for being simple yet effective. “This is brilliant,” one person wrote. Someone else commented: “Well played.” Another said: “Beautiful (and simple) idea from WWF Germany. Credit to McCann Germany.” “Brilliant real time marketing by WWF, Germany,” praised another. One Twitter user said: “Kudos to WWF for timely and imaginative work. Props to McCann Germany as well.” According to WWF Germany, around a million species are at risk of going extinct in the next few decades if ecosystems continue to be destroyed. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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MrBeast has confirmed that he is suing the company behind his burgers over quality control complaints, while also claiming not to have received payments. The YouTube star partnered with Virtual Dining Concepts back in 2020 to launch a chain of “ghost kitchens” which would act as “virtual restaurants” producing MrBeast Burgers. MrBeast, real name James Donaldson, is now taking legal action after the virtual chain was hit with complaints from users, Bloomberg reports. The lawsuit refers to the negative feedback from customers, reading: “Customers have referred to the burgers as being ‘disgusting’, ‘revolting,’ and ‘inedible'.” Sign up to our free Indy100 weekly newsletter “There are thousands of negative reviews, articles, and comments from people who are deeply disappointed by the fact that MrBeast would put his name on this product.” It continues: “Because the entire business is based on the tremendous global value of the MrBeast brand, it is MrBeast himself, and not Virtual Dining Concepts, who has borne the brunt of the (justified) attacks and criticisms.” The lawsuit also claims that MrBeast has not received payments. “To be clear, while this business has made millions of dollars, MrBeast has not received a dime,” it claims. MrBeast also responded to a user on Twitter who was unhappy with their experience ordering the burger by saying: “It’s impossible to guarantee the quality of orders with virtual restaurants. Hurts my soul to see orders messed up. Sadly I can’t get out of my deal with [MrBeast Burger]”, he said. “Hence why I’m never giving up control of Feastables so I can always do what’s best for my fans. Harsh lesson to learn.” Links to negative reviews and comments from customers are also included in the lawsuit. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.