Apple avoids mentioning ‘AI’ at all throughout reveal of new features and products
Apple said a lot of words during its recent major event, in which it revealed a new headset and updates for all of its platforms over the course of more than two hours. But there was one specific word – or, more specifically, two initials – that it did not mention at all. The company did not reveal a single product powered by AI, and did not mention artificial intelligence even in passing. It was a marked contrast with other recent tech launches, which have seen companies attempt to link a wide array of new products with the hype over artificial intelligence. In advance of the event, many had speculated that Apple could be forced to discuss AI because of the increasing focus on how companies are using it in their products. Google’s recent I/O event, for instance, made heavy use of the word, seemingly in response to criticism from pundits and shareholders that it was failing to convince the world it had done enough with artificial intelligence. Apple instead opted to describe most updates that could be called “AI” as machine learning, using a more precise term that has fallen out of popularity as artificial intelligence has become so popular as a marketing term. But it even seemed to avoid using that phrase often, even when it could have done. It was not for want of new features that are built on tools that could be described as AI, if Apple wanted to. It showed off everything from automated transcriptions of voice notes and voicemails to AirPods features that can recognise sounds in the environment and filter them out or not depending on whether they seem urgent. Describing them in other ways therefore seemed as if it was an intentional rejection of what has become a voguish way of describing new features in tech in recent months. Apple generally tends to favour words of its own invention, over new and much hyped terms in the technology industry. It also avoided using the word “metaverse” throughout the whole launch event, for instance, despite launching a product that fits specifically with the new focus on virtual and augmented reality. But the lack of mention of AI seemed as if it was the result of an even more active choice to reject the wording. In that way, it seemed to reflect an increasing concern that the widespread use of artificial intelligence as a marketing term is serving both to water down the meaning of the word and confuse users about the actual nature of the product it is being used to describe. It may also be part of an increasing sense that AI is not necessarily viewed positively, and could reflect badly on the products that it is used to market. Recent months have seen a run of reports about both the danger of AI products and the techniques used to make them, such as the analysis of large amounts of data without the consent of those depicted, and so Apple may have decided that using the word could lead to negative connotations.
2023-06-06 07:59
Banking app feature allows economic abuse survivors to mute malicious messages
Starling Bank has launched a feature in its app allowing customers to hide payment references, which could help survivors of economic abuse. The “hide references” feature is designed to help people mute unwelcome or abusive references that can accompany bank transfers. Payment references are generally simply intended to describe the nature of a payment, such as “rent”, “mum’s birthday gift” or “dinner”, for example. But in cases of economic abuse, they can be misused, with the aim of upsetting or trying to manipulate the recipient. An abusive former partner who has been blocked from other forms of contact, may, for example, send messages claiming they miss their ex, or even send insults or threats, Starling Bank said. Using online bank payment references to send intimidating or malicious messages is just one of the ways an abuser can maintain control from afar, leaving victims feeling helpless and highly vulnerable Lauren Garrett, Surviving Economic Abuse These references can be used as a way for an ex-partner to maintain some control and have a triggering impact on the recipient. The bank said multiple messages may even be sent to accompany payments as small as 1p. It has partnered with the charity Surviving Economic Abuse to launch the feature. Economic abuse, which is often accompanied by other forms of abuse, can involve someone taking another person’s wages, stopping them from working, or intentionally putting them into debt. While such abuse can happen within couples, it may sometimes take place within other types of relationships; for example, an adult child may abuse a frail and elderly parent, or a parent may abuse a child. Abusive payment references are a key obstacle for economic abuse survivors to overcome, Starling Bank said. Starling’s personal current account holders can use the feature by swiping up from the app home screen to pull up their transaction fee, tapping on a payment that has been received with an unwanted reference, and tapping the hide icon. This will hide references from past or future payments made from that account. Starling said the new feature will not stop money landing in a customer’s account – the recipient will simply not see any payment references that come from the sending account. Customers can choose to unhide payment references in the app at any time. Starling said one person had told the bank: “The ability to hide these references with a simple tap makes all the difference and I am so pleased that Starling has listened to my experience.” This feature shows just how powerful technology can be in making people’s lives easier Charity Wood, Starling Bank Lauren Garrett, financial services manager at Surviving Economic Abuse, said: “Economic abuse can continue, increase, or even start long after a victim-survivor has separated from an abuser. “Using online bank payment references to send intimidating or malicious messages is just one of the ways an abuser can maintain control from afar, leaving victims feeling helpless and highly vulnerable. “We’re pleased to be working with Starling on this new feature and commend them for sharing what they are doing to give survivors the power to choose what payment references they see without having to relive traumatising experiences to customer services. “This small in-app feature will make a huge difference to survivors’ ability to bank safely, and we’re proud to work alongside financial services who are listening to the voices of victim-survivors and encourage firms to continue closing down gaps in products and services which are being used to inadvertently facilitate abuse.” Starling is a founding signatory in the UK Finance financial abuse code. The hide references feature is part of the bank’s existing work supporting economic abuse survivors, which includes a dedicated vulnerable support team. Charity Wood, head of customer experience at Starling Bank, said: “Anyone can experience economic abuse; they might not realise that it’s happening to them or how their bank can support. “This feature shows just how powerful technology can be in making people’s lives easier, and is testament to Starling’s belief in doing the right thing.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Augmented reality headset Vision Pro is ‘most advanced device ever’ – Apple Revealed: The delivery apps charging you double for your food shop Therapist develops secret app to help abuse victims
2023-06-06 07:18
Apple Headset Looks Sleek in Person But Battery Pack Stands Out
Apple Inc.’s new $3,499 Vision Pro headset looks just as sleek in person as in its promotional videos,
2023-06-06 07:17
Intel to Raise About $1.5 Billion in Sale of Part of Mobileye
Intel Corp., the largest US chipmaker by revenue, will sell part of its holdings in Mobileye Global Inc.,
2023-06-06 06:59
Apple Debuts $3,499 Vision Pro Headset in Test of Marketing
Apple Inc. will charge an eye-popping $3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to
2023-06-06 05:59
Augmented reality headset Vision Pro is ‘most advanced device ever’ – Apple
Apple has unveiled an augmented reality headset which it claims to be “the most advanced personal electronic device ever”. Called Vision Pro, it is labelled as “mixed reality” as it combines “virtual reality” – in which the wearer is fully immersed in the digital world – with “augmented reality” – where digital images are overlaid onto the real world. Apple CEO Tim Cook said: “Blending digital content with the real world can unlock experiences like nothing we’ve ever seen.” The device, which resembles a pair of ski goggles, features a glass 23-million-pixel screen which covers the upper face and is controlled using the wearer’s eyes, hands and voice. It enables what Apple calls “spatial computing” – where the wearer can interact with digital content “just like it’s in your physical space”. The headset features built-in speakers and attaches using an adjustable headband, while a wire leads from the device to a battery pack which sits in the user’s pocket. Vents draw in air to cool the device down, rendering it “virtually silent”, Apple claimed. Vision Pro will cost 3,499 US dollars (£2,800) – roughly 10 times the price of the Meta Quest 2, the leading VR headset from Facebook’s parent company, which retails for £299.99. It will be available online and in Apple stores in the US from early next year and will come to more countries “later next year”. After years of speculation, the product was unveiled at Apple’s annual Worldwide Developers Conference at its California headquarters on Monday. This is the first augmented reality headset released by Apple, and the first new product it has launched since announcing the Apple Watch in 2015. Mr Cook, who succeeded Steve Jobs as Apple CEO in 2011, said: “I believe that augmented reality is a profound technology. Blending digital content with the real world can unlock experiences like nothing we’ve ever seen. “Vision Pro is a new kind of computer that augments reality by seamlessly blending the real world with the digital world. “With Vision Pro, you’re no longer limited by a display. Your surroundings become an infinite canvas. “There are certain products that shift the way we look at technology and the role it plays in our lives. “Apple’s Vision Pro, together with Vision OS, introduces an entirely new spatial computing platform, a platform that presents incredible possibilities for our users and exciting new opportunities for our developers.”
2023-06-06 04:54
Federal judge calls Indiana attorney general's TikTok lawsuit largely 'political posturing'
The fate of an Indiana lawsuit against the social media company TikTok is uncertain after a federal judge lambasted it as “political posturing.”
2023-06-06 04:29
Apple reveals price of Vision Pro virtual reality headset as well as release date
Apple has revealed the price and release date for its upcoming virtual reality headset. The tool, known as Vision Pro, will cost $3,499, Apple said. That is even higher than the rumoured $3,000 price tag – which had already drawn comments around its high price. It will go on sale “early next year”, Apple said, at its website and its retail store.
2023-06-06 03:20
Texas wins round against Google as antitrust lawsuit returned to Lone Star state
WASHINGTON (Reuters) -Texas won the latest round in its antitrust lawsuit against Alphabet's Google on Monday as a U.S. judicial
2023-06-06 03:15
Apple launches Vision Pro, a VR headset it hopes will be most important product since iPhone
Apple has announced the ‘Vision Pro’, a headset it hopes will be its most important product since the iPhone. The new virtual reality tool will allow people to see apps projected on top of the room around them, allowing apps to be “freed from the confines of a display”, Apple said. Users will be able to sit in their living room and see their apps – messages, phone calls, web browsing and more – projected on top of their coffee table, for instance. As such, it is the first Apple product “you look through, not at”, said Tim Cook as he introduced it during Apple’s Worldwide Developers Conference. Other apps, such as games, will take over the full view, Apple said. But even then the goggles had been made to ensure that users were never cut off from the world around them. :: Follow The Independent’s live coverage of Apple’s event here That includes a feature that means that if someone comes into the room, the headset will spot them and superimpose them. But the headset also has a feature called “EyeSight” – a display on the outside of the goggles, which shows people’s eyes, and gives an indication of what they are doing inside the headset. Read More Apple just added loads of new features to your iPhone Apple reveals big version of its smallest laptop Apple is about to update all its products – and release a very big new one
2023-06-06 02:47
iOS 17: Apple adds host of new features to iPhone with new software update
Apple has revealed iOS 17, with a host of new features for the iPhone. The new update includes updates to central apps, including Messages, FaceTime and the Phone app. It also adds a new app, in the form of “Journal”, which Apple says will help people practise gratitude. The new update also tweaks other parts of the iPhone experience, including AirDrop. Now users will be able to share more information through it – including contact details – and transfers will happen when users go out of contact. :: Follow The Independent’s live coverage of Apple’s event here
2023-06-06 01:56
Mac Pro: Apple finally updates its most powerful computer
Apple has finally updated the Mac Pro, its most powerful computer. It is the first time the computer has received an update since 2019, when the most recent generation was revealed. Since then, it has been so neglected that some fans feared that it would be discontinued. But at Apple’s Worldwide Developers Conference, it announced that it would be updating the computer with Apple Silicon, its own chips. The new computer is up to three times faster than the previous version, Apple said. The new computer starts at $6,999. It is available to order now and will start arriving from next week. :: Follow The Independent’s live coverage of Apple’s event here Read More Apple just added loads of new features to your iPhone Apple is about to hold one of its biggest ever launches. Follow everything live here Apple reveals big version of its smallest laptop
2023-06-06 01:55