Twitter Turning Into X Is Set to Kill Billions in Brand Value
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer
2023-07-25 06:56
Elon Musk puts his "X" on Twitter
Since buying Twitter, Elon Musk has made significant changes to the company as well as the app itself, from charging for features to...
2023-07-25 04:59
Canada releases framework to phase out inefficient fossil fuel subsidies
By Nia Williams (Reuters) -Canada on Monday released a framework for eliminating inefficient fossil fuel subsidies, making it the first
2023-07-25 04:58
SoftBank forms JV with Symbotic to build AI-powered warehouses, up its stake
By Zaheer Kachwala and Krystal Hu (Reuters) -SoftBank Group is forming a joint venture with warehouse automation company Symbotic to
2023-07-25 04:27
As wildfires rage in Greece, tourists flee and locals shelter
By Fedja Grulovic RHODES, Greece (Reuters) -More than 2,000 holidaymakers were flown home on Monday, tour operators cancelled upcoming trips,
2023-07-25 02:56
When Does Warzone Season 4 End?
According to the current Battle Pass, Warzone Season 4 ends on Wednesday, Aug. 9. Warzone Season 5 will begin shortly after and likely include the MW3 reveal.
2023-07-25 00:54
Twitter rebrands to X as Elon Musk loses iconic bird logo
Twitter has rebranded to X as part of Elon Musk’s plan to create an “everything app”. The tech billionaire, who took over the platform in October 2022, replaced the famous blue bird with the new logo on Monday after crowdsourcing ideas from users over the weekend. He also reportedly informed employees by email that Twitter would become X, as well as redirected the domain X.com to Twitter.com. Linda Yaccarino, who Mr Musk hired to be the chief executive of Twitter last month, confirmed the switch in a series of tweets late on Sunday. “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she wrote. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.” Ms Yaccarino described the app as the “future state of unlimited interactivity”, incorporating audio, video, messaging, payments and banking. “There’s absolutely no limit to this transformation,” she added. “X will be the platform that can deliver, well... everything.” Mike Proulx, research director at Forrester, said on Sunday that the move would further alienate Twitter’s original, and once fiercely loyal, user base. “On the one hand, you can make the argument he would be getting rid of an iconic brand. On the other hand, he is signalling it is a new day for what was once Twitter and that the company is heading in a different direction with a different user base.” Mr Musk said in a Sunday post he wanted to change Twitter’s logo and polled his millions of followers whether they would favour changing the site’s colour scheme from blue to black. He posted a picture of a stylized X against a black outer space-themed background. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said. Under Mr Musk’s tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire’s vision to create a “super app” like China’s WeChat. In April, Twitter’s legacy blue bird logo was temporarily replaced by Dogecoin’s Shiba Inu dog, helping drive a surge in the cryptocurrency’s market value. The company came under widespread criticism from users and marketing professionals when Musk announced earlier this month that Twitter would limit how many tweets per day various accounts can read. The daily limits helped Meta Platforms-owned rival service Threads, which crossed 100 million sign-ups within five days of its 5 July launch. Twitter did not respond to a request for comment about the latest changes. Additional reporting from agencies Read More What is Elon Musk’s ‘everything app’ X? TikTok is now most favourable single source of news in UK teenagers, research shows Apple’s next iPhone may include new battery technology, report suggests Battery breakthroughs are about to trigger a transport revolution
2023-07-25 00:47
Musk rebrands Twitter, replacing bird logo with X
Elon Musk killed off the Twitter logo on Monday, replacing the world-recognized blue bird with a white X as the tycoon accelerates his efforts to...
2023-07-24 23:59
Chevron Considers Lithium Production in Latest EV Bet by Big Oil
Chevron Corp. is considering opportunities to produce lithium that would be used in electric vehicle batteries, Chief Executive
2023-07-24 23:17
‘It’s as authentic as it can be!’ JK Simmons to voice Omni-Man in upcoming ‘Mortal Kombat 1’
After voicing the part for Amazon Prime’s ‘Invincible’, JK Simmons will voice Omni-Man in the upcoming ‘Mortal Kombat 1’.
2023-07-24 21:55
Salesforce CEO shares his predictions for AI and the future of work
Salesforce founder Marc Benioff is among the few tech pioneers who is also still CEO at a groundbreaking company born in the 1990s
2023-07-24 21:20
Sunak Warns Climate Goals Must Not Be a ‘Hassle’ for Voters
Rishi Sunak said he will delay or abandon environment policies if they lead to direct costs on consumers,
2023-07-24 20:51