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Tucker Carlson’s Twitter show has reportedly suffered a significant drop in viewership since his debut episode of Tucker on Twitter. Journalist Matt Binder tweeted the number of video views the former Fox News host has garnered since his Twitter show began on 6 June. While his first show attracted 26.7m video views, the subsequent episode attracted half as many: 13.9m. His most recent episode, his eighth, only garnered 3.8m video views, according to Binder. It counts as a “view” if someone watched the video for more than two seconds. Media Matters senior fellow Matthew Gertz also calculated the views per posts, noting a significant decline since Carlson’s show launched. Although the first post generated 120m views, his most recent only generated 8.6m. Carlson was fired from Fox News — for reasons that reportedly remain unknown to the network’s former superstar. In March, one month before his termination, Carlson averaged 3.3m viewers per show, according to Nielsen. The social media platform’s views aren’t necessarily equivalent to broadcast news views. According to Twitter, a post view is tallied when “anyone who is logged into Twitter who views a Tweet counts as a view, regardless of where they see the Tweet (e.g. Home, Search, Profiles, etc.) or whether or not they follow the author. If you’re the author, looking at your own Tweet also counts as a view.” The views are also not always from unique viewers, the social media giant noted. Carlson may have joined Twitter at a particularly turbulent time for the platform, after Elon Musk took over. Mr Musk’s policies have sparked a lot of criticism from users as well as a Congressional investigation. Things may have gotten more complicated last week after the “Twitter killer” app was introduced. Threads, a rival platform created by Mark Zuckerberg, comes as many fed-up Twitter users are threatening to leave Mr Musk’s platform. “I don’t know why I was fired. I really don’t. I’m not angry about it. I wish Fox well,” Carlson said during a recent podcast interview. Fox News reached a massive $787m settlement with Dominion Voting Systems after spreading false statements about the voting machine company. His former employer sent him a cease-and-desist letter, to which Carlson’s lawyer replied, he will “not be silenced.” The Independent has reached out to Carlson and Twitter for comment. Read More Tucker Carlson doesn’t know why he was fired from Fox News but suggests his views on Ukraine were a ‘red line’ Fox News ousts eight remaining Tucker Carlson show staff as Jesse Watters takes over primetime spot Fox reaches $12m settlement with former producer who sued company over ‘toxic’ workplace

It didn’t take very long for conservatives to pounce on Meta’s new Twitter competitor and accuse it of censoring a prominent conservative, forcing the social media giant to back down. Last week, the New York Post reported that users of Instagram Threads — the upstart from Facebook’s parent company meant to take advantage of Twitter users’ discontent over the site’s Elon Musk-era problems — were offered a warning when they attempted to follow Donald Trump Jr, the eldest son of twice-impeached, twice-indicted ex-president Donald Trump. They were asked if they were “sure” they wanted to do so, and warned that the younger Mr Trump had “repeatedly posted false information that was reviewed by independent fact-checkers or went against our Community Guidelines”. The Trump Organization executive, who frequently posts false and inflammatory statements targeting prominent Democrats, posted a screen grab of the warning to Twitter on Thursday, around the time the new app went live. “Threads not exactly off to a great start,” he wrote. “Hey Instagram, threads is verbal, so the whole skimpy bikini thing is not going to work so well if your influencers can’t actually formulate a sentence… IMHO you may want to rethink cutting off those who can”. Meta communications boss Andy Stone responded that the warning “was an error and shouldn’t have happened”. “It’s been fixed,” he added. In response, Mr Trump replied: “Ok thanks I appreciate that”. The frustrated would-be poster’s father was banned from Instagram and Facebook for two years after he incited a deadly riot at the US Capitol on 6 January 2021. On that day, a mob of the defeated president’s supporters stormed the seat of the US legislature in hopes of preventing certification of President Joe Biden’s 2020 election victory. Read More Instagram Threads hits 100 million users, becoming easily the fastest growing app ever Twitter restores old, ‘better’ version of TweetDeck – but for how long? Account tracking Elon Musk’s jet is now on Threads after it was suspended from Twitter Elon Musk says ‘Zuck is cuck’ as Threads inches closer to 100m users