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Elon Musk has introduced new controls to X, formerly Twitter, that allow users to limit who can comment on posts to just paying users. The reply paywall will prevent unverified accounts that do not pay for X Premium from engaging in discussions on certain posts. It is the latest change to the platform that Mr Musk has overseen since taking over Twitter last year and renaming it X. The tech billionaire, who is the most-followed person on X, said the latest limits “should help a lot with spam bots”. Mr Musk has brought about a complete overhaul of the way verification on the platform works since his takeover, removing the legacy blue ticks from celebrities, journalists and politicians, and giving them to anyone who paid a monthly subscription fee. These paying users were also given prominence over non-paying users when appearing in searches, as well as prioritised ranking in conversations. The move comes amid reports that Mr Musk is planning to test new subscription options for X users, which could see the introduction of up to three tiers. Each premium tier will offer different levels of ad exposure, according to a report in Bloomberg, though it is not clear if the price of the top tier will differ from the $11 (£9.60) that it currently costs. Other social media firms are also considering similar subscription models, with both Meta and TikTok among those who will potentially supplement their advertising revenue with a user-funded model. Monthly fees for Meta’s platforms, which include Facebook and Instagram, could cost between €10 (£9) and €13 in Europe, The Wall Street Journal reported last week, and come in response to Europe’s data privacy laws. These laws are seen as a threat to the lucrative business model of showing personalised ads to users, with a spokesperson confirming that Meta was exploring options to “comply with evolving regulatory requirements”. Read More The mystery AI device that could replace your phone Schoolboy almost dies from swallowing magnets for TikTok challenge Woman shares honest review of New York City apartment TikTok mom slammed after making 5-year-old son run in 104 degree heat

Twitter has lost its head of trust and safety amid ongoing criticism of the site’s protections against harmful content. Ella Irwin said on Thursday that she had stepped down as the company’s head of trust and safety, a key role in ensuring that Twitter is able to avoid showing dangerous content and compromising relationships with advertisers. Ms Irwin, who joined Twitter in June 2022, took over as head of the trust and safety team in November when previous head Yoel Roth resigned. She oversaw content moderation. An email to Twitter returned an automated reply with a poop emoji. Irwin declined further comment and Musk did not immediately respond to a request for comment. Irwin’s departure comes as the platform has struggled to retain advertisers, with brands wary of appearing next to unsuitable content. Musk announced earlier this month that he hired Linda Yaccarino, former NBCUniversal advertising chief, to become Twitter‘s new CEO. Fortune earlier reported that Irwin’s internal Slack account appeared to have been deactivated. Since Musk’s acquisition, Twitter has cut costs dramatically and laid off thousands of employees, including many who had worked on efforts to prevent harmful and illegal content, protect election integrity, and surface accurate information on the site. Musk has promoted a feature called Community Notes, which lets users add context to tweets, as a way to combat misleading information on Twitter. The company is also facing increasing scrutiny from regulators over its moderation efforts. Twitter withdrew from a voluntary agreement with the European Union to tackle disinformation, while saying it was committed to complying with upcoming internet rules in the EU. EU industry chief Thierry Breton warned Twitter last week that it would not be able to avoid legal obligations in the EU after quitting the voluntary agreement. Additional reporting by Reuters Read More Twitter’s head of trust and safety resigns from Elon Musk’s platform Elon Musk is once again world’s richest person Trust and ethics considerations ‘have come too late’ on AI technology

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SANTA CLARA, Calif.--(BUSINESS WIRE)--May 11, 2023--

Mark Zuckerberg has tried for years to take on Twitter. Now he may finally have his best chance to deliver a knockout blow to the social network at a turbulent moment.

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