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TOKYO--(BUSINESS WIRE)--Aug 15, 2023--

Tech execs tend to announce new apps, features and devices in slick promotional videos, and Instagram boss Adam Mosseri was no different when he shared a Reel announcing the launch of Meta’s Twitter rival, Threads, earlier this week – one which has since been parodied by one content creator. Just days after Elon Musk’s Twitter suffered a significant outage at the start of July - and had to implement controversial, but temporary reading limits on tweets - Mark Zuckerberg’s company started teasing its “civil”, text-based alternative ahead of it eventually being released in the UK at midnight on Thursday (7pm ET). After the launch, Mosseri released a video explainer on his own Instagram profile in which he said: “We’re hoping to bring some of what we’ve built for photos and videos on Instagram to Threads with text. “Now the idea is there’s an amazing community on Instagram, and wonderful creators, and we want to create a space where we can engage in public conversations that is friendly, and that is open.” And it’s certainly proved popular, with Zuckerberg reporting more than 10 million sign-ups to the app after seven hours of it being available to the public. But one Instagram content creator decided to create his own take on Mosseri’s Reel, with a greater focus on Threads’ similarities with Twitter. Sign up to our free Indy100 weekly newsletter Posing as the Instagram boss, Dan Toomey opens his parody by describing Threads as “some new s*** to waste your time on from Instagram”. “Threads is for public arguments, cyber-bullying and the occasional post from a fast-food chain that goes too far – in other words, Twitter. “Now the idea is there’s an amazing opportunity to end Twitter while it’s down, like we saw a wounded deer on the side of the road and we just jammed our thumb into the side of its neck very slowly, so we can feel the last drop of life exit its body,” he continued, before a voice can be heard off-camera saying “too far, Adam”. As Toomey’s version of Mosseri carries on talking about the supposed benefits of Threads, the necklace sported by his character starts undergoing some changes with every cut, at one point turning into a pair of scissors dangling from a chain. Toomey continued: “So we’re going to bring a lot of the good creators from Twitter over to Instagram with Threads – people like BTS stans, the kid who doxes billionaires’ planes [Jack Sweeney’s ElonJet] and millions and millions of furry porn accounts. “And we’re also looking to integrate Mastodon, which is a decentralised, social media bulls*** thing.” Toomey’s take on the latest social media platform to take up some storage space on your phone has been branded “genius” by commenters on Instagram. One wrote: “The constantly changing necklace pendants really tie this thing together.” “No one’s picked up on the El*n [sic] photo in the background yet,” noted another. A third commented: “The fact that you made like seven necklaces for this is just perfect. Never change, Adam.” And yes, Mosseri himself – the real Adam - has actually seen it, sharing it to his Instagram story and on his Threads profile, where he added: “The changing necklace pendants really got me you b******.” Wholesome. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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A hacker has stolen the personal genetic information of 23andMe users, the company has said. 23andMe allows people to send in a sample of their DNA and have it tested, with the results sent into them. Customers can find out what their genetic information might tell them about their health, for instance, as well as their relatives and where they might have lived. But some of that same information was accessed by hackers and appears to have been made available online, the company said. It made the statement after the hackers appeared to be attempting to sell the information online. 23andMe did not say whether some or all of that data – which included the names of celebrities – was actually legitimate. But it did say that information had been “compiled from individual 23andMe.com accounts without the account users’ authorization”. Its investigation was still continuing, the company said, and it is unclear the scale of the problem. The data appears to have been taken by a hacker who used recycled login credentials from other websites that had since been hacked, the company said. That is a common technique for breaking into profiles, and cyber security experts suggest using different passwords on different websites and changing them regularly to avoid it. Once the hackers were able to get into those accounts, they used a feature on 23andMe that allowed them to gather yet more information. 23andMe offers a tool called “DNA Relatives”, which lets users connect with people with similar genetic information to help assemble their family tree – meaning that hackers were able to gather information about other people whose accounts had not actually been compromised. The company said that it had no indication that its own systems had been attacked, or that it was the source of the credentials used. But it advised people to change their password and set up multi-factor authentication to ensure that their accounts were secure. Read More Earth hit by a huge solar storm that would devastate civilisation, trees show Keir Starmer deepfake shows alarming AI fears are already here New discovery is ‘holy grail’ breakthrough in search for aliens, scientist say

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