Apple has launched a new campaign highlighting the importance of keeping health data private – and the dangers of not doing so. The ads look to highlight iPhone features that Apple says ensure that it is able to collect data on its users, but not cause them embarrassment or threats by allowing other people to get hold of it. It does so by depicting a doctors waiting room in which the various health complaints of patients are broadcast to everyone, and suggests that people who are not sufficiently protecting their privacy may accidentally be doing the same on the internet. Lauren Cheung, a doctor and senior manager on Apple’s clinical team, told The Independent that the campaign grew out of Apple’s commitment to the “three core principles throughout all of our work on health: actionability, scientific validation, and privacy”. That means ensuring that the data collected is useful, and that it is “based in science” to ensure that it is accurate, she said – but also that it is protected. “First, there’s probably nothing more sensitive than health data,” she said, “so it should always be a priority to protect it. “Second, we believe our users should expect the same confidentiality from their technology as they do from their doctor. I’m a physician myself, and I know just how sensitive some conversations are; my patients are telling me information that sometimes they’ve never told anyone else.” The campaign will come in the form of the new TV ad – which is voiced by actor Jane Lynch and directed by Craig Gillespie, the director of I, Tony and Cruella – as well as billboards in 24 regions around the world, Apple said. But Apple is also publishing a white paper online that highlights the ways that Apple protects health data on the iPhone and other products. That includes encrypting all of the data that is stored within the Health app, apart from the Medical ID that is available to people who find a phone and gives important information that might be used to treat its owner. It also means that data in the Health app can only be shared with other apps when owners give their explicit permission. That sharing does mean that third-party developers are able to get access to people’s data, and so those users are not only trusting Apple but also other companies. But Apple stressed that those developers are nonetheless subject to rules that try to keep that data safe. That includes the “granular control that users have over sharing their health data”, said Katie Skinner, head of privacy engineering at Apple. That gives users the option not only to choose who they are sharing health information with, but also which bits of their health information they intend to share. The same granular choice is also present when Apple conducts studies in collaboration with different organisations, which have already worked to gather information that helps research on topics such as heart health and hearing levels. Users can choose what they share with those researchers and Apple is not told whether people have done so. “Additionally, any third-party app that reads or writes health data must comply with our terms in the developer agreement and our App Store guidelines”, which includes rules that require that the data is only used for health and fitness purposes. That requires for instance that it is not used for advertising purposes or sold on to other companies who might do the same. If third-party apps do not comply with those rules, then they can be kicked out of the App Store. Apple also has an app review process that is intended to ensure that any apps comply before they are made available. Ms Skinner also said that a member of the privacy team works on every new health feature, which “really means that they’re designed with privacy in mind”. “Apple believes privacy is a fundamental human right, and so we’ve built privacy protections into each one of our products and services,” she said. Apple has run similar privacy campaigns in the past, highlighting for example its work to protect users’ browsing information and to stop it being sold through data brokers. It did not point to any specific incident that had led it to focus on health data this time around, but said that customers were particularly focused on the security of their health data. “I think we're proud of the great health story we have for privacy,” said Ms Skinner. “Privacy is important across the board, but we know users believe that health data is really sensitive.” Promoting the privacy of Apple’s health services also ensures that people are able to trust them, said Dr Cheung, ensuring that people feel comfortable with using their devices to track their health. “We know that health data is sensitive – it’s one of the most sensitive pieces of information you can have,” she said. “And we do really feel like it is important for users to trust her devices the same way that they would trust their doctors. “We want to support our users in understanding that the same applies to their health information on our devices.” Apple’s launch of the campaign came just days ahead of its annual Worldwide Developers Conference event, where it shows off new software updates for all of its platforms. That is likely to include new changes for the Apple Watch and its WatchOS operating system, which might include new updates to the health and fitness tools that are central to Apple’s marketing of the wearable. Read More Apple is making a ‘mixed reality’ headset. Here’s what that future might look like Montana TikTok ban ‘unconstitutional’ and ‘impossible to enforce’ Apple and Samsung use AI to make phones more accessible for disabled people Apple releases its first transparent product in years New iPhone feature can recreate your voice perfectly after just 15 minutes 75% of Irish data watchdog’s GDPR decisions since 2018 overruled – report

TAIPEI, Taiwan--(BUSINESS WIRE)--Aug 23, 2023--

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Sam Altman will return to OpenAI after an agreement in principle was reached, the company has announced. Posting on X, formerly known as Twitter, OpenAI also announced a new initial board of former Salesforce chief executive Bret Taylor, the former US treasury secretary Larry Summers and Quora chief executive Adam D’Angelo. Mr Altman also posted, saying “i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together.” Last week the board of OpenAI, which created the ChatGPT artificial intelligence tool, said it had pushed Mr Altman out after a review found he was “not consistently candid in his communications” with the board. Greg Brockman, the company’s president and co-founder, who left in protest at Mr Altman’s sacking said on X: “Amazing progress made today. We will come back stronger and more unified than ever.” “Returning to AI & getting back to coding tonight,” Mr Brockman added. The previous board of directors, which included Mr D’Angelo and Mr Brockman, refused to give specific reasons to why they fired Mr Altman last Friday. This led to mounting pressure within the company to reinstate Mr Altman, including a threatened exodus of nearly all of the company’s 770 employees. Microsoft, which has invested billions of dollars in OpenAI, moved to hire Mr Altman and Mr Brockman on Monday. In a post on social media on Wednesday morning, the chairman and chief executive of Microsoft, Satya Nadella, said he is “encouraged by the changes to the OpenAI board”. “We believe this is a first essential step on a path to more stable, well-informed, and effective governance.” Read More Data protection watchdog warns websites over cookie consent alerts Employee data leaked during British Library cyber attack Half of adults who chat online with strangers do not check age – poll Businesses embracing generative AI but fear cyberattacks, survey finds Young Britons turning to AI chatbots for help with school and work – survey Police to trial use of drones as first responders to emergencies

ZURICH, Switzerland--(BUSINESS WIRE)--Sep 14, 2023--

Truth Social’s parent company lost almost $23m (£18.7m) in the first half of this year alone, according to a new securities filing that raises concerns about its “ability to continue”. The filing released on Monday marks the first time any financial details about Donald Trump’s social media platform have been shared publicly, according to The Hollywood Reporter. Truth Social was launched in February last year after Mr Trump was banned from most social networks in the aftermath of the 6 January 2021 Capitol riots. The former US president – who announced his candidacy for the 2024 elections in November last year – has since returned to X (formerly known as Twitter), but says Truth Social is still his primary social media platform and that he won’t post anywhere else until six hours after he sends a “Truth”. Having Mr Trump on board has not translated into revenue for the platform’s parent company Trump Media & Technology Group (TMTG), however. Over the first half of 2023 it has lost $23m while bringing in only $2.3m in net sales, the filing showed. This has raised doubts about the viability of the company and its social media startup, according to the filing. “TMTG’s independent registered public accounting firm has indicated that TMTG’s financial condition raises substantial doubt as to its ability to continue as a going concern,” the company noted in the filing. The company said the “management has substantial doubt that TMTG will have sufficient funds to meet its liabilities as they fall due, including liabilities related to promissory notes previously issued by TMTG”. The remarks were made in its assessment of business till the end of December last year and as of 30 June 2023. Concerns have also been raised over Digital World Acquisition Corporation (DWAC), a Special Purpose Acquisition Company (SPAC), that had some years ago announced plans to merge with TMTG. An SPAC is a shell corporation which raises money by listing itself on a stock exchange with the aim of using the funds for a merger with a different and usually more well-known entity. The filing said DWAC has “until 8 September 2024 to consummate a business combination”. It raised concerns that both TMTG and DWAC may not survive unless this merger is completed. “It is uncertain that Digital World will be able to consummate a business combination by this time. If a business combination is not consummated by this date, there will be a mandatory liquidation and subsequent dissolution of Digital World,” the filing said. “TMTG believes that it may be difficult to raise additional funds through traditional financing sources in the absence of material progress toward completing its merger with Digital World,” the filing further said. “A number of companies that had licence agreements with President Trump have failed. There can be no assurances that TMTG will not also fail,” the filing said. TMTG also cited a number of risks to its business in the new filing, including a dedicated section titled “Risks related to our chairman, president Donald J Trump”. The section lists his ongoing legal hurdles. “TMTG’s success depends in part on the popularity of its brand and the reputation and popularity of its chairman, president Donald J Trump,” the filing said. “The value of TMTG’s brand may diminish if the popularity of President Trump were to suffer. Adverse reactions to publicity relating to President Trump, or the loss of his services, could adversely affect TMTG’s revenues, results of operations and its ability to maintain or generate a consumer base.” Read More Return of original Fortnite map causes record traffic on Virgin Media O2 network Elon Musk unveils new sarcasm-loving AI chatbot for premium X subscribers Elon Musk mocks politicians at AI summit Tesla to offer ‘beast mode’ version of Cybertruck with bulletproof panels X now valued at $19bn – less than half of what Elon Musk paid for it Solar panel world record smashed with ‘miracle material’

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