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YouTube’s UK and Ireland boss has insisted there will always be a future for long-form videos despite increasing competition from the likes of TikTok. Alison Lomax, who took on the post in January this year, told the PA news agency that YouTube is committed to a multi-format proposition, through its traditional longer videos as well as Shorts, launched in 2021 to draw back some of the audiences that had switched to short-form rivals such as TikTok. She said YouTube Music is rolling out its new podcast feature in response to increasing demand for podcasts from younger viewers, who she stressed are not turning their backs on longer-form content. Having launched in the US in April, it is now set to be unveiled in the UK by the end of the year, according to Ms Lomax. But it comes as TikTok continues to enjoy exponential growth, with mobile phone usage driving consumers towards short-form video. Speaking on the launch of YouTube’s latest UK impact report, Ms Lomax said: “Generation Z have really embraced the podcast, but they’re not 60 seconds.” She said in the future “there will still be a world for multi-format and you see that with creators”. “Just because you can create short form content, does not mean that they do. “People experiment with different formats.” (AI) is the buzz word of the year, but it's been part of what we are doing for many years Alison Lomax, YouTube UK and Ireland managing director The group, owned by Google parent Alphabet, said in its impact report that more than 45,000 full-time jobs were created among its creator economy in 2022, while its “creative ecosystem” contributed over £2 billion to wider UK economic output last year. The research, conducted by Oxford Economics, found that more than 65,000 creators and partners in the UK receive income linked to their YouTube presence, with over a third of British creators who earn money from YouTube saying it was their main source of revenue. Ms Lomax said recent developments in artificial intelligence (AI) were also presenting “real opportunities” for its creators. The group has been working with Google DeepMind, which is headquartered in Britain, to design AI solutions to create performance improvements on the platform for creators and viewers. Ms Lomax said YouTube has been using AI since 2017, including to help develop content moderation in the battle against misinformation, something that is becoming increasingly important in the area of health and in particular ahead of upcoming elections in the US and UK. She said: “(AI) is the buzz word of the year, but it’s been part of what we are doing for many years.” Echoing recent comments from YouTube chief executive Neal Mohan, she said the industry is “at a critical inflection point” with AI. “We need to boldly embrace it, but also by being mindful about responsibility.” YouTube recently announced an initiative that will see it partner with the music industry as artists face increasing challenges from the rise of AI technology. It has launched YouTube’s Music AI Incubator to help inform its approach to the technology, look at how it can enhance creativity and address issues. “We’re aware of the big opportunity but also we are aware of the downsides… we want to be part of the solution and the opportunity,” said Ms Lomax. The music initiative is the first of a number of YouTube announcements in the AI arena this year, she said, adding it is “something we’re thinking about very deeply for the ecosystem”. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Robotic dog brought into survey historic Cold War weapons testing facilities Period and fertility tracking apps scrutinised over data security concerns Russian cyber-attacks ‘relentless’ as threat of WW3 grows, expert warns

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Apple has held its biggest event of the year, announcing four new iPhones and two new Apple Watches. The livestreamed event saw no mention of Macs, Apple TVs or iPads. But some products were even more rejected than that: being discontinued during the event, or after it. That includes the smaller iPhones, all leather accessories and some products with the Lightning connector that was removed from the new phones. Here’s everything that was discontinued during the event. iPhone Mini In 2020, Apple released a phone that was incredibly exciting to some: a smaller model, at 5.4-inches, which it referred to as the iPhone 12 Mini. A year later came its predecessor, the iPhone 13 Mini. Some people may have liked them a lot – but not enough people did. Last year, Apple didn’t announce a follow-up model in the iPhone 14 range, and instead launched the iPhone 14 Plus. But the iPhone 13 Mini stuck around in the line-up, until the iPhone 15 event. Now it is gone, and it doesn’t look like anything is replacing it. Other iPhones have also been removed from the line-up: the iPhone 14 Pro and Pro Max, and the iPhone 12. They all have direct replacements, however, in the form of the previous year’s model. Lightning accessories Perhaps the biggest news for the new iPhones was the switch away from the Lightning cable, used for more than a decade, and its replacement with USB-C. Apple had initially resisted the switch, but after the European Union forced it to change, it relented and presented it as a selling point during the event. That switch, however, means that some Lightning accessories have been removed. That includes, for instance, the MagSafe charging pack that Apple released with the iPhone 12, presumably because it had a Lightning connector at the bottom. It is unclear whether they will be coming back, with a USB-C port or any other changes. But they are no longer on the store. (Some Lightning accessories are still here, however, for now. The mouse and keyboard that comes with the iMac still plugs in that way, for instance.) And lightning AirPods The AirPods have also been moved to USB-C, and so the old ones have left the market. Apple presented this as a straightforward upgrade during its event – though after the fact it has emerged that the new AirPods are actually new in other ways, with support for lossless audio and better dust protection. The silent switch The switch has been on the side of the phone in some form since the very first iPhone. And now it is gone, at least in the Pro line-up. Instead, Apple has swapped it for the “action button”. That can still be used for muting – and by default it is set that way – but it can be changed to do other actions, too. The switch is still around in the normal, cheaper iPhone 15 and 15 Plus. But given that those tend to get many of the innovations from the previous years’ model, expect it to be removed fully in next year’s iPhones. Leather accessories Apple focused on sustainability a lot during its event. And the star announcement of that focus was the removal of leather from Apple’s line-up. It will make no new accessories out of the material, it said – though some will still be available, they are being phased out. Apple said that was because of their environmental impact, not mentioning ethical concerns. Instead, Apple has launched a range of new Apple Watch straps and iPhone cases in a new material, named FineWoven. It says that it will do the same job but with “significantly lower emissions”. Read More The iPhone has gone all grown-up. Here’s why we should be grateful Why Apple getting rid of lightning cable iPhone charger is a big deal France bans Apple iPhone 12 sales due to ‘too high radiation’ Here’s the brand new Apple Watch Apple to stop using leather in all new products Apple is changing the plug on the bottom of your iPhone

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