Artificial intelligence and machine learning are “virtually embedded in every product”, Apple chief executive Tim Cook has said, amid ongoing questions over the company’s plans. In recent months, as hype over AI has increased and most of Apple’s competitors have rolled out new features making use of the technology, Apple has stayed largely silent on its plans. During its recent Worldwide Developers Conference keynote event, for instance, it did not mention the world artificial intelligence at all. That has led to concerns from some analysts that the company is failing to keep up with the quickly advancing technology, and that it could miss out on the opportunities it could bring. But Tim Cook said Apple has been looking into artificial intelligence “for years” and that it was increasing that investment. Mr Cook made the comments as the company revealed its latest results, which showed a slump in sales of many of its products that was slightly offset by the increasing success of its services division. He also said that the technology are central the design of its products, indicating that it was wrong to suggest that Apple had not yet integrated the technologies into its products. “We view AI and ML as fundamental core technologies. And they are virtually embedded in every product that we build,” Mr Cook told CNBC in an interview. “On a research basis, we’ve been doing research for on AI and machine learning, including generative AI, for years,” he added. The chief executive also said that Apple’s focus on artificial intelligence was one of the reasons that the results showed an increase in spending on research and development. “We’re going to continue investing and innovating and responsibly advancing our products with these technologies to help enrich people’s lives,” Cook said. “Obviously, we’re investing a lot, and it is showing up in the R&D spending that you’re looking at.” Read More Apple results show sales slumping Apple planning new version of AirTags – but not for some time The iPhone 15 is going to help Apple achieve one very big dream

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Apple may be just hours away from unveiling its most ambitious new hardware product in years.

Tim Cook has seen “the entire third season of Ted Lasso” on the Apple Vision Pro headset as he confirmed the company’s new and highly anticipated product is set to release on schedule. The headset, announced in June this year, is a virtual reality tool that allows people to see apps projected on top of the room around them. Apple said it allows apps to be “freed from the confines of a display” and mark a shift towards “spatial computing”. During the launch event in June, the tech giant said the headset would cost a whopping $3,499 and be available early next year in the US. In an interview with CBS Sunday Morning, the tech giant’s boss emphatically said the headset, deemed one of Apple’s most important products since the iPhone, is on track for release. Mr Cook was asked whether the product was still set for release in early 2024. The Apple boss replied saying “it is on track”, and added that he was “using it on a regular basis”. “I watched the entire third season of Ted lasso on the Vision Pro,” he said. “And of course there’s some things that I have access to that other people don’t have. “It is more complex and requires innovation not only in development but also in the manufacturing,” he said. Mr Cook also discussed Apple’s environmental initiatives, including plans to power 100,000 homes in Brown County, Texas with clean energy. While announcing the Vision Pro headset, Apple had said the device is the “most ambitious” product it has ever created. The headset has glass on the front and inside and an aluminium frame and a soft band that raps around the head. Apple said during the product’s announcement that its ambitious display is detailed enough to show 4K video natively. With the headset, Mr Cook said users will be able to “interact with digital content just like it’s in your physical space”, and will no longer be “limited by the display”. Apple also announced the new Apple watch last week – its first “totally carbon neutral” product. Read More iPhone 15 and Pro: Apple opens pre-orders for new handset What is USB-C, the charging socket that replaced Apple's Lightning cable? Apple unveils Watch Series 9 with new processor and hands-free features Apple Store goes offline as Apple opens pre-orders for iPhone 15 Apple to update iPhone 12 after fears over radiation iPhone 12 is not emitting dangerous radiation, Apple says, amid fears of Europe ban

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Facebook parent company Meta Platforms posted stronger-than-expected results for the second quarter on Wednesday, buoyed by a rebound in online advertising after a post-pandemic slump