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Skincare brand Bioré and content creator Cecilee Max-Brown have come under fire after posting a branded TikTok that spoke about school shootings. Max-Brown posted a now deleted TikTok to her account last week in collaboration with Bioré for their pore strips. The TikTok was created for mental health awareness month, with Bioré asking creators and consumers to share what they are ‘stripping away’. In the TikTok, Max-Brown spoke about her experience of surviving a school shooting and told viewers that in collaboration with Bioré she was ‘stripping away’ anxiety. ‘We want you to get it all out,’ referring to Bioré’s mental health campaign, she adds: ‘not only what’s in your pores but most importantly what’s on your mind too.’ Sign up to our free Indy100 weekly newsletter The content creator and model then went onto explain that she’s be struggling with her anxiety ‘after seeing the effects of gun violence first hand.’ At the end of the video she says: ‘Join me and Bioré skincare in speaking up about mental health.’ The TikTok was accompanied by various videos of Max-Brown applying skincare products, taking walks, and journaling and more. Viewers were shocked to see something so serious and sensitive as a school shooting spoken about in the context of a paid partnership video for skincare. Despite the original TikTok being taken down, users have re uploaded it, with people leaving comments such as ‘is this real?’ ‘This is disgusting!’ ‘WHAT?!’ ‘Capitalism wild…’ and more. Some also took to Twitter to express their disapproval of the advertisement choices made. In response to the backlash, both Bioré and Max-Brown have issued statements regarding the advert. Bioré said that they were ‘so sorry’ for the TikTok, in a statement posted to Instagram. They wrote ‘we did it the wrong way. We lacked sensitivity around an incredibly serious tragedy, and our tonality was completely inappropriate.’ They added: ‘We are committed to continuing our mental health mission, but we promise to do it in a better way.’ Max-Brown issued her own statement on TikTok, writing ‘I am so sorry about this partnership video. This was strictly meant to spread awareness about the struggles that I have had with anxiety since our school shooting.’ She added, ‘I did not mean to desensitise the traumatic event that took place.’ @cecileemax Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

MOSCOW (Reuters) -Russian state conglomerate Rostec said on Thursday it had restored normal operations at its Leonardo air booking system

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Ancient clay tablets unearthed from ancient ruins in Turkey by archaeologists have revealed a language lost to the passages of time. The new language was discovered in the ancient capital of the Hittite Empire at Hattusa (known as Boğazköy-Hattusha). The well-preserved tablets are among many incredible artworks found at the site - a UNESCO World Heritage Site. Over the past four decades, researchers have dusted off nearly 30,000 unique tablets - with most written in Hittite. New research, however, shows that some of the tablet haul shows that they are written in a language previously unknown to modern man. Of course, the meaning and words of this language have not been deciphered, but it appears from early inspection to branch off from languages used within the Hittite Empire - and is being referred to as Kalašma. archaeologist Interestingly though, researchers from the Istanbul Department of the German Archaeological Institute have noted that the new language is found within a recitation in a 'cultic ritual text'. While that's usually the basis of a middling horror movie, we're certain that there's nothing to worry about - it stems from an ancient Hittite practice. Professor Daniel Schwemer explains that the discovery wasn't unexpected. "The Hittites were uniquely interested in recording rituals in foreign languages," he said. These ritual texts provide insight into little-known languages, and thanks to this discovery, one more has been added to the list. Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Microsoft and Amazon could be in hot water over apparently making it difficult for UK customers to use multiple suppliers of vital cloud services.

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LOS ANGELES--(BUSINESS WIRE)--May 23, 2023--