Spotify preparing to launch ‘Supremium’ tier with new features and higher price, rumours say

Spotify is preparing to launch a new “Supremium” tier, with extra features for a higher price, according to new rumours. The membership will cost $19.99 – twice the current price – and offer a variety of new features. Chief among them is expected to be lossless audio, which is already offered for free on rival Apple Music. But the extra tier will also offer advanced playlist mixing tools that allow people to choose songs by tempo, feel, activity and more. It will have new listening stats, the inclusion of audiobook listening and AI playlist generation tools, according to technology expert Chris Messina, who found mentions of the update within Spotify. Spotify has focused heavily on artificial intelligence tools in recent months. They have included the addition of an AI DJ that not only automatically selects songs but also introduces them, and AI-powered translation that allows people to listen to podcasts in other languages but with realistic-sounding voices. Spotify’s HiFi tier has been in the works for years. The company first announced it at the beginning of 2021, but it has not arrived since, and there have been rumours about it ever since. The new leaks suggest that the upgrade will bring 24-bit lossless audio. That bitrate matches the high-quality offering on other music streaming services, such as Apple Music. A number of streaming services have launched HiFi or lossless tiers in recent months, even as most people listen with Bluetooth headphones that are unable to actually play music at high enough quality. Amazon has a lossless plan that costs $14.99 per month, for instance, and Tidal offers its HiFi plan at $19.99. It is unclear whether Spotify will offer any more revenue to artists from the extra cost of the higher-priced lossless plan. The company has received sustained criticism for the relatively small fees it pays to musicians when their music is streamed. The leaked code is the latest suggestion that Spotify will use the “Supremium” branding for its higher-priced tier. Previously, it had called it “HiFi”, and a survey sent to subscribers last year referred to it as “Platinum”. Read More Spotify clarifies position on whether it will ban AI-powered music Spotify makes voice clones of podcasters and uses them to speak other languages Slack has stopped working