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The headquarters of Twitter was left with a sign saying “ER” after San Francisco Police interrupted the physical rebrand of the social media platform’s offices. The new name, “X”, was later projected onto the building as night fell. The operation to take down the old sign was put on hold on Monday afternoon after Mr Musk didn’t obtain the correct permits for the crane that had been placed on the street, blocking traffic, according to a witness. “Welp, @twitter name so coming off the building right now but @elonmusk didn’t get permit for the equipment on the street so @SFPD is shutting it down,” Wayne Sutton tweeted from the scene. A San Francisco Police Department spokesperson told The Daily Beast that they had responded to “a report of a possible unpermitted street closure. Through their investigation officers were able to determine that no crime was committed, and this incident was not a police matter”. The name change has led to the social media platform dropping in value by between $4bn and $20bn, according to Bloomberg. The move has also been mocked as uninspired. “The old Twitter logo was open, accessible, instantly recognisable around the world. This new one looks like the logo of a seedy suburban strip club. Devoid of colour, bland, generic... BORING! This is branding suicide!” CM Kosemen wrote. “Taking one of the most recognizable brand names in the world and changing it to X is unfathomably dumb. Sounds like a porn site and the logo looks like the emblem to a bad Call of Duty gamebattles team from 2008,” YouTuber Charlie White wrote. “Gonna be honest this new widget design looks like an app for a membership-only human trafficking gentlemen’s club headquartered in Budapest,” one user said. “Musk doesn’t have the money or the staff to meaningfully update or even fix Twitter, so he’s making the cheapest, smallest tweak he can – literally swapping out a GIF file - that grabs the biggest headlines. It’s nothing but a cheap, meaningless play to get his name in the press,” comedian Adam Conover added. Mr Musk wrote on Sunday about wanting “a good enough X logo,” prompting his supporters to offer their suggestions. Sawyer Merritt posted several, with Mr Musk choosing one of them, saying: “Going with minimalist art deco on the upper right. Probably changes later, certainly will be refined.” The new logo is very similar to a generic Unicode character, which is an international symbol that would be impossible to trademark, the founder of Bellingcat, Eliot Higgins, noted. Meta, the operator of X competitor Threads, and Microsoft both own versions of the X symbol, which could possibly lead to legal disputes. “Twitter Japan apparently legally cannot change their rebranding to ‘X Japan’ because the Jrock band X JAPAN owns the rights to the name. How funny would it be if Yoshiki is the one who saves us all from this awful rebranding move? LOL,” one user noted. “I’m not a [copyright] lawyer but I think he should have figured out if he owned the name before changing it,” Vanity Fair special correspondent Molly Jong-Fast wrote. “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app,” Mr Musk wrote on Monday. “This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video.” Mr Musk claimed that users would soon have the “ability to conduct your entire financial world” on the app. “The Twitter name does not make sense in that context, so we must bid adieu to the bird,” he said. Mr Musk has reportedly been fond of the letter X for decades, co-founding an online bank called x.com in 1999, which later merged and grew into what is now PayPal. Read More Elon Musk’s ‘X’ already trademarked by Mark Zuckerberg’s Meta for ‘social networking services’ TikTok launches text-only posts as social media innovation race heats up Twitter to X: Why Elon Musk rebranded the social networking platform Elon Musk’s ‘X’ is already trademarked by Mark Zuckerberg Twitter to X: Why Elon Musk rebranded the social networking platform Twitter rebrands to X as Elon Musk loses iconic bird logo

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The world’s biggest iceberg is drifting away from the Antarctic after having been grounded there for more than 30 years. The iceberg, which has the catchy name A23a, split from the Antarctic’s giant Filchner Ice Shelf in 1986, but has been stuck to the ocean floor since shortly after that time. Now, according to the British Antarctic Survey, it is on the move. Satellite images show the iceberg drifting past the northern tip of the Antarctic Peninsula. A23a is truly massive. It weighs nearly a trillion metric tonnes and is about three times the size of New York City. It is more than twice the size of Greater London. Scientists say the massive chunk of ice is drifting at a rate of three miles each day. “Over time, it’s probably just thinned slightly and got that little bit of extra buoyancy that’s allowed it to lift off the ocean floor and get pushed by ocean currents,” said Oliver Marsh, a glaciologist at the British Antarctic Survey. Andrew Fleming, a remote sensing expert from the British Antarctic Survey, told the BBC the iceberg had been drifting for the last year, but now appeared to be picking up speed. “I asked a couple of colleagues about this, wondering if there was any possible change in shelf water temperatures that might have provoked it, but the consensus is the time had just come,” he said. Still, some scientists are concerned about how the movement could affect wildlife. The iceberg could end up at the island of South Georgia, which is about 1,000 miles east of the southern tip of South America, which is home to seals, penguins and other seabirds. Chad Greene, a glaciologist at NASA’s Jet Propulsion Laboratory, told the New Scientist large icebergs tend to break off from Antarctica around once per decade. They then get stuck in the Antarctic’s nearly freezing waters, which staves off the melting process, but only for a while. “Icebergs this big can hang around for decades in one place, then one day decide to go for a jolly,” Greene said. “That’s when things get interesting.” How to join the indy100's free WhatsApp channel Sign up to our free indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Veteran tech journalist Walt Mossberg announced on Tuesday he was deactivating his X (formerly known as Twitter) account, saying Elon Musk’s takeover of the site turned it into a “cesspool.” Mr Mossberg is a well-respected name and expert in the US tech writing industry, who also co-founded media sites such as Recode and AllThingsD. He announced his boycotting of X on Meta’s new platform Threads, saying his reasons revolve around business tycoon Mr Musk’s threats to sue the Anti-Defemation League (ADL). Mr Musk is threatening to sue the ADL for around $22bn, claiming that the Jewish civil rights group is “destroying” his platform’s value by accusing him of antisemitism. Mr Mossberg cut back his usage of X after Mr Musk bought back controversial figures accounts when he took over ownership of Twitter. Among others, Mr Musk restored the accounts of media personality Andrew Tate, who has been charged over rape and human trafficking claims, as well as Rep Majorie Taylor Greene, who is known for spreading conspiracy theories. “Under Elon Musk, Twitter has not only decided to stop blocking bigots and liars and pro- insurrectionists, it has actively welcomed them, with apparent support from Mr. Musk. I had already cut my participation there by 90%. But Musk’s latest move, to threaten to ban and sue the ADL – to the delight of antisemites and other haters – is the last straw for me,” Mr Mossberg wrote on Threads. He continued on to say he will only be found on Threads, Facebook, LinkedIn and Instagram. “They have their own drawbacks. (I even boycotted Meta for awhile pre-pandemic over privacy issues). But none comes close to the cesspool of Twitter under Musk, which, IMO, is steadily approaching the level of Truth Social,” he wrote. Mr Mossberg famously quit Facebook back in 2018 “because my own values and the policies and actions of Facebook have diverged to the point where I’m no longer comfortable here”. This time, Mr Mossberg has quit X over fears that “antisemites and other haters” will revel in Mr Musk’s decision to ban and sue the ADL. “It is profoundly disturbing that Elon Musk spent the weekend engaging with a highly toxic, anti-Semitic campaign on his platform,” ADL CEO Johnathan Greenblatt said in a statement. “But to be clear, the real issue is neither ADL nor the threat of a frivolous lawsuit. This urgent matter is the safety of the Jewish people in the face of increasing, intensifying antisemitism.” While there has yet to be a lawsuit filed, Mr Musk took to X to promote the hashtag #BantheADL, which inevitably became popular amongst the far-right X community. Before retiring from journalism back in 2017, Mr Mossberg wrote for The Wall Street Journal for over twenty years. His admired status makes his leave from X ten times louder in the media industry. Read More Elon Musk vows to sue ADL for calling him antisemitic after he promoted antisemitic campaign on X Why is Elon Musk obsessed with the letter X? Elon Musk calls Burning Man ‘best art on Earth’ amid chaos that saw thousands stranded and one dead SpaceX launch of Starship rocket on hold amid ‘mishap investigation’ Why is Elon Musk obsessed with the letter X? Elon Musk ‘borrowed $1bn from SpaceX’ at same time as Twitter acquisition