Tech execs tend to announce new apps, features and devices in slick promotional videos, and Instagram boss Adam Mosseri was no different when he shared a Reel announcing the launch of Meta’s Twitter rival, Threads, earlier this week – one which has since been parodied by one content creator. Just days after Elon Musk’s Twitter suffered a significant outage at the start of July - and had to implement controversial, but temporary reading limits on tweets - Mark Zuckerberg’s company started teasing its “civil”, text-based alternative ahead of it eventually being released in the UK at midnight on Thursday (7pm ET). After the launch, Mosseri released a video explainer on his own Instagram profile in which he said: “We’re hoping to bring some of what we’ve built for photos and videos on Instagram to Threads with text. “Now the idea is there’s an amazing community on Instagram, and wonderful creators, and we want to create a space where we can engage in public conversations that is friendly, and that is open.” And it’s certainly proved popular, with Zuckerberg reporting more than 10 million sign-ups to the app after seven hours of it being available to the public. But one Instagram content creator decided to create his own take on Mosseri’s Reel, with a greater focus on Threads’ similarities with Twitter. Sign up to our free Indy100 weekly newsletter Posing as the Instagram boss, Dan Toomey opens his parody by describing Threads as “some new s*** to waste your time on from Instagram”. “Threads is for public arguments, cyber-bullying and the occasional post from a fast-food chain that goes too far – in other words, Twitter. “Now the idea is there’s an amazing opportunity to end Twitter while it’s down, like we saw a wounded deer on the side of the road and we just jammed our thumb into the side of its neck very slowly, so we can feel the last drop of life exit its body,” he continued, before a voice can be heard off-camera saying “too far, Adam”. As Toomey’s version of Mosseri carries on talking about the supposed benefits of Threads, the necklace sported by his character starts undergoing some changes with every cut, at one point turning into a pair of scissors dangling from a chain. Toomey continued: “So we’re going to bring a lot of the good creators from Twitter over to Instagram with Threads – people like BTS stans, the kid who doxes billionaires’ planes [Jack Sweeney’s ElonJet] and millions and millions of furry porn accounts. “And we’re also looking to integrate Mastodon, which is a decentralised, social media bulls*** thing.” Toomey’s take on the latest social media platform to take up some storage space on your phone has been branded “genius” by commenters on Instagram. One wrote: “The constantly changing necklace pendants really tie this thing together.” “No one’s picked up on the El*n [sic] photo in the background yet,” noted another. A third commented: “The fact that you made like seven necklaces for this is just perfect. Never change, Adam.” And yes, Mosseri himself – the real Adam - has actually seen it, sharing it to his Instagram story and on his Threads profile, where he added: “The changing necklace pendants really got me you b******.” Wholesome. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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ATLANTA--(BUSINESS WIRE)--Sep 5, 2023--

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Meta’s Twitter rival Threads appears to be struggling to hold on to users as its daily active user count is down by about four-fifth since its launch – just days after it broke records as the fastest-growing app ever. Within a few days of its launch, Instagram’s threads reached 100 million users, making it the most rapidly growing app ever developed. In comparison, OpenAI’s ChatGPT, which was the previous fastest-growing app, took two months to reach 100 million users. Growing at such a rapid rate, Threads easily became the leading competitor of X (formerly Twitter) with about three times as many users as all other rivals combined within hours of launching. But new data assessed by market research firm Sensor Tower suggests Threads is facing challenges in retaining its user base. The firm’s analysis points out that the daily active user count of Threads is down by 82 per cent since the app’s launch as of 31 July, CNN reported. Fewer users are opening the app and doing so less frequently, apart from spending less time there, according to Sensor Tower. Citing the market research firm, CNN said users spent barely three minutes per day on Threads, compared to nearly 20 minutes during its initial launch. Analysis by another firm Similarweb also pointed out that Threads is struggling to retain its users. While the app’s usage peaked on 7 July – immediately after its launch – with over 49 million daily active users on Android alone, this number had fallen to 12.6 million by 23 July, according to a blog post by Similarweb. At its peak, Threads reportedly had over a third of X’s audience on that platform, but by 23 July, this had dropped to about 12 per cent of the users on the Elon Musk-owned platform. Sensor Tower noted that Threads’ daily active user count is still falling at about 1 per cent each day. “Threads took off like a rocket, with its close linkage to Instagram as the booster. However, the developers of Threads will need to fill in missing features and add some new and unique ones if they want to make checking the app a daily habit for users,” Similarweb noted in its blog post. Despite falling numbers, Meta chief Mark Zuckerberg is “quite optimistic” about the app, intending now to focus on “retention and improving the basics”, according to CNN. “And then after that, we’ll focus on growing the community to the scale we think is possible,” Mr Zuckerberg said. Read More Meta is secretly building an AI chatbot with the personality of Abraham Lincoln Are you a Facebook user? Here’s how to claim your share of $725m settlement in privacy lawsuit Elon Musk red-faced as police halt Twitter sign removal leaving company called ‘ER’ Mark Zuckerberg reveals his 4,000 calorie diet and large McDonald’s order Meta is secretly building an AI chatbot with the personality of Abraham Lincoln Here’s how to claim your share of $725m settlement in Facebook’s privacy lawsuit

The White House has challenged hackers to break ChatGPT and other AI chatbots in order to better understand the risks that the technology poses. The test of generative artificial intelligence will take place at the Def Con 31 hacker convention in Las Vegas this August, with leading AI developers like Google, Microsoft and OpenAI all agreeing to let their products be tested. “AI is one of the most powerful technologies of our time, but in order to seize the opportunities it presents, we must first mitigate its risks,” the White House said in a statement. “The Administration is announcing an independent commitment from leading AI developers, including Anthropic, Google, Hugging Face, Microsoft, Nvidia, OpenAI, and Stability AI, to participate in a public evaluation of AI systems.” The event was announced during a meeting between US Vice President Kamala Harris and tech executives at the White House, which aimed to address concerns about fast-growing AI technology. The hacking contest aligns with the Biden Administration’s AI Bill of Rights announced last year, which aims to protect citizens against potential harms associated with AI. “This independent exercise will provide critical information to researchers and the public about the impacts of these models, and will enable AI companies and developers to take steps to fix issues found in those models,” the White House’s statement read. Last week, a blog post from the White House Domestic Policy Council and White House Office of Science and Technology Policy warned that the technology currently poses a significant risk to workers. Longer term, technologists and policy makers warn that advanced artificial intelligence could have catastrophic consequences for society. A former OpenAI researcher recently said that he believed there was a “50/50 chance of doom” if AI systems reach and surpass the cognitive capacity of humans. “I tend to imagine something like a year’s transition from AI systems that are a pretty big deal, to kind of accelerating change, followed by further acceleration, et cetera,” Dr Paul Christiano, who now runs AI research non-profit Alignment Research Center, said last month. “I think once you have that view then a lot of things may feel like AI problems because they happen very shortly after you build AI.” Read More 10 ways AI will change the world – from curing cancer to wiping out humanity Google and ChatGPT are facing a major threat, leaked document warns Microsoft lets the world access its controversial Bing chatbot DeepMind boss says human-level AI is just a few years away

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Adverts promoting crypto scams are appearing on X, formerly Twitter, amid an exodus of major brands from the platform. Many of the scam ads use the likeness of Elon Musk, who bought Twitter for $44 billion last year, to promote fake cryptocurrency giveaways. The scam ads work by promoting a fake pre-sale of “X Token”, which fraudulently offers early investors large profits if they buy the cryptocurrency before it officially launches on exchanges. Some of the adverts seen by The Independent have even appeared on the profile page of Elon Musk, who has 165 million followers on X – more than any other user. The scammers have paid for the sponsored posts, providing much-needed revenue for X as the company struggles with retaining traditional advertisers. Over 100 brands and other advertisers have pulled their ads from X in recent weeks, according to internal documents seen by The New York Times, which could lead to losses of around $75 million in earnings this year. The exodus reportedly began after Mr Musk engaged with a controversial tweet about an antisemitic conspiracy theory. The X owner responded to claims that he is antisemitic by saying “nothing could be further from the truth”. Companies to have withdrawn ads include Airbnb, Apple, Coca-Cola, Disney, IBM, Netflix and Uber. X disputed the figure reported, claiming it “represented an internal exercise to evaluate total risk” and that the true figure was closer to $11 million. The emergence of scam crypto ads has already resulted in significant financial losses for X users, according to the MalwareTips forum, with some victims reporting they lost their entire crypto savings. “The anonymity of cryptocurrency enables the scammers to quickly withdraw funds without being tracked down,” a post to MalwareTips notes. A twitter-hackers-cryptocurrency-a8620436.html">2018 investigation by The Independent found that crypto scams shared on Twitter had tricked people into sending hundreds of thousands of dollars to cyber criminals posing as Mr Musk. Hackers were able to take over Twitter accounts belonging to verified brands like Matalan and Pantheon Books, before switching the name and profile picture in order to impersonate the tech entrepreneur. They then posted messages offering fake giveaways that required people to send cryptocurrency in order to verify their bitcoin address. Analysis of the addresses found that more than 400 people sent bitcoin to one address, with transactions totalling 28.2 bitcoins ($1.1m at current exchange rates). Mr Musk cited the cryptocurrency scam epidemic as one of the motivating reasons for his purchase of Twitter, pledging to fix the issue upon his takeover. “If our Twitter bid succeeds, we will defeat the spam bots or die trying,” he tweeted in April 2022. In June 2022, Mr Musk also criticised YouTube for fake cryptocurrency promotions that featured on the platform. “YouTube seems to be nonstop scam ads,” he tweeted. Efforts to defeat the bot endemic have included subscriptions and a $1 charge to new users, which was introduced in New Zealand and the Philippines last month. The “Not a Bot” subscription method is designed to “reduce spam, manipulation or our platform and bot activity,” the company said at the time. It is not clear how this approach will prevent accounts from promoting crypto scams, with all of the ads seen in October and November coming from verified X accounts. X did not respond to a request for comment from The Independent about the issue of crypto scam ads. Read More Elon Musk mocked for trying to resurrect QAnon Pizzagate conspiracy Elon Musk set to meet Netanyahu and hostage families in Israel Elon Musk weighs in on Dublin riots claiming country’s PM ‘hates the Irish people’ X introduces limits to prevent non-paying users from replying to posts