CALGARY, Alberta--(BUSINESS WIRE)--May 24, 2023--

Apple is expected to release its next-generation iPhone 15 smartphone on 22 September despite rumoured shortages, according to reports. The release date will follow an unveiling event for the iPhone 15 on 12 September or 13 September, Bloomberg reported, which will also see other Apple hardware announced. A separate report from 9to5Mac suggests the launch will take place on Wednesday, 13 September, as mobile carriers have requested that workers not to take that day off due to a major smartphone announcement. Most iPhone launches typically take place on the second Tuesday of September, with the official release taking place later in the month, however last year the unveiling took place on a Wednesday. The switch came amid significant supply disruptions that forced Apple to delay sales of its iPhone 14 Plus to October. Previous rumours surrounding Apple’s 2023 iPhone event suggested at least one of the iPhone 15 models will be delayed due to “severe shortages”. The supply issues relate to a new screen design that is expected to be introduced on the iPhone 15 Pro and Pro Max, according to The Information. The premium models will feature a much narrower bezel – the border around the device’s screen – but require a new manufacturing process that Apple has struggled with. Other updates expected for the iPhone 15 include a mysterious button on its side, which could function as a customisable ‘action button’ to allow owners to programme it to perform a variety of tasks. The possible customisations will be camera, flashlight, focus, magnifier, translate, accessibility, shortcuts, silent mode and voice memos, according to Macrumours. Sales of iPhones have dipped this year, Apple’s latest financial results revealed, with analysts blaming “waning growth in the smartphone market”. The Independent has reached out to Apple for comment on the latest reports, though the US tech giant does not typically comment on leaks and rumours relating to unreleased products. Read More Apple iPhone 15 rumours: Pro and Pro Max release date, price, cameras, specs and more

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