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Apple has launched a new campaign highlighting the importance of keeping health data private – and the dangers of not doing so. The ads look to highlight iPhone features that Apple says ensure that it is able to collect data on its users, but not cause them embarrassment or threats by allowing other people to get hold of it. It does so by depicting a doctors waiting room in which the various health complaints of patients are broadcast to everyone, and suggests that people who are not sufficiently protecting their privacy may accidentally be doing the same on the internet. Lauren Cheung, a doctor and senior manager on Apple’s clinical team, told The Independent that the campaign grew out of Apple’s commitment to the “three core principles throughout all of our work on health: actionability, scientific validation, and privacy”. That means ensuring that the data collected is useful, and that it is “based in science” to ensure that it is accurate, she said – but also that it is protected. “First, there’s probably nothing more sensitive than health data,” she said, “so it should always be a priority to protect it. “Second, we believe our users should expect the same confidentiality from their technology as they do from their doctor. I’m a physician myself, and I know just how sensitive some conversations are; my patients are telling me information that sometimes they’ve never told anyone else.” The campaign will come in the form of the new TV ad – which is voiced by actor Jane Lynch and directed by Craig Gillespie, the director of I, Tony and Cruella – as well as billboards in 24 regions around the world, Apple said. But Apple is also publishing a white paper online that highlights the ways that Apple protects health data on the iPhone and other products. That includes encrypting all of the data that is stored within the Health app, apart from the Medical ID that is available to people who find a phone and gives important information that might be used to treat its owner. It also means that data in the Health app can only be shared with other apps when owners give their explicit permission. That sharing does mean that third-party developers are able to get access to people’s data, and so those users are not only trusting Apple but also other companies. But Apple stressed that those developers are nonetheless subject to rules that try to keep that data safe. That includes the “granular control that users have over sharing their health data”, said Katie Skinner, head of privacy engineering at Apple. That gives users the option not only to choose who they are sharing health information with, but also which bits of their health information they intend to share. The same granular choice is also present when Apple conducts studies in collaboration with different organisations, which have already worked to gather information that helps research on topics such as heart health and hearing levels. Users can choose what they share with those researchers and Apple is not told whether people have done so. “Additionally, any third-party app that reads or writes health data must comply with our terms in the developer agreement and our App Store guidelines”, which includes rules that require that the data is only used for health and fitness purposes. That requires for instance that it is not used for advertising purposes or sold on to other companies who might do the same. If third-party apps do not comply with those rules, then they can be kicked out of the App Store. Apple also has an app review process that is intended to ensure that any apps comply before they are made available. Ms Skinner also said that a member of the privacy team works on every new health feature, which “really means that they’re designed with privacy in mind”. “Apple believes privacy is a fundamental human right, and so we’ve built privacy protections into each one of our products and services,” she said. Apple has run similar privacy campaigns in the past, highlighting for example its work to protect users’ browsing information and to stop it being sold through data brokers. It did not point to any specific incident that had led it to focus on health data this time around, but said that customers were particularly focused on the security of their health data. “I think we're proud of the great health story we have for privacy,” said Ms Skinner. “Privacy is important across the board, but we know users believe that health data is really sensitive.” Promoting the privacy of Apple’s health services also ensures that people are able to trust them, said Dr Cheung, ensuring that people feel comfortable with using their devices to track their health. “We know that health data is sensitive – it’s one of the most sensitive pieces of information you can have,” she said. “And we do really feel like it is important for users to trust her devices the same way that they would trust their doctors. “We want to support our users in understanding that the same applies to their health information on our devices.” Apple’s launch of the campaign came just days ahead of its annual Worldwide Developers Conference event, where it shows off new software updates for all of its platforms. That is likely to include new changes for the Apple Watch and its WatchOS operating system, which might include new updates to the health and fitness tools that are central to Apple’s marketing of the wearable. Read More Apple is making a ‘mixed reality’ headset. Here’s what that future might look like Montana TikTok ban ‘unconstitutional’ and ‘impossible to enforce’ Apple and Samsung use AI to make phones more accessible for disabled people Apple releases its first transparent product in years New iPhone feature can recreate your voice perfectly after just 15 minutes 75% of Irish data watchdog’s GDPR decisions since 2018 overruled – report

CORAL GABLES, Fla.--(BUSINESS WIRE)--Jul 17, 2023--

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Over its history, social media has provided us with some truly legendary content that will live long in the memory. Today is the 11 year anniversary of one such tweet, in which British actor Danny Dyer called the 9/11 attackers “slags”. The horrifying attacks on 11 Septemer 2001 claimed the lives of 2,977 victims when 19 terrorists hijacked and crashed four planes in a co-ordinated attack on the United States. The events shocked the world and the disbelief at what actually occurred has continued for years following. 11 years after the attacks in 2012, Dyer took to Twitter to express just that, writing in typical Cockney fashion: “Can’t believe it’s been nearly 11 years since them slags smashed into the twin towers it still freaks my nut out to this day.” At the time, Dyer deleted the tweet shortly after posting it, but not before several screenshots saw it go down in internet history. “Can’t believe it’s been 11 years since Danny Dyer’s brilliant 9/11 tweet,” one person wrote. Some pointed out that we have reached the point where the tweet sent by Danny Dyer is as far away from us as it was after the events of 9/11. One X/Twitter user explained: “Realising it’s now as many years since Danny Dyer’s tweet as it was between 9/11 and him writing it.” Another said: “We are now as far away from Danny Dyer's 9/11 tweet as Danny Dyer's 9/11 tweet was from 9/11.” Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Train passengers are being shown how to recognise sexual harassment and intervene without putting themselves in harm’s way through an “immersive” virtual reality experience. As part of work by the rail industry and British Transport Police to ensure passengers feel safe, the VR tool will be available at Edinburgh Waverley station on Thursday. It has been designed to empower bystanders to recognise and help combat sexual harassment on the railway and will demonstrate how small actions such as offering to swap seats or distracting the perpetrator with a question, could make a big difference. The Rail Delivery Group said its research found 85% of women said they would feel relieved if someone intervened when experiencing sexual harassment on public transport. People in Edinburgh have been invited to try the immersive VR experience at their local station. Jacqueline Starr, chief executive of Rail Delivery Group, said: “As an industry we are actively tackling all forms of sexual harassment and are committed to making our passengers feel safe when on board. “By showcasing the ground-breaking VR experience in stations across the country, we’re equipping people with tips on how to safely intervene in situations as a bystander without putting themselves in harm’s way. “Whether you see it or experience it, we ask everyone to report anything that makes you uncomfortable to British Transport Police by texting 61016 or using the Railway Guardian app. “Passengers using Britain’s railways have a right to feel safe and confident to call out these behaviours without fear.” Joanne Maguire, ScotRail chief operating officer, said: “Everyone has the right to go about their day in peace without fear of harassment or abuse. “ScotRail works very closely with British Transport Police and Network Rail to ensure that Scotland’s Railway is a safe environment for our customers and our staff. “To assist us in tackling unacceptable behaviour, it’s important for anyone who witnesses it to report those responsible so that they can be brought to justice. “This VR experience plays an important role in helping bystanders identify inappropriate behaviour when it takes place.” Further events will be held across Britain over the coming weeks and months. A spokesperson for British Transport Police said: “Sadly, many sexual offences take place in front of other passengers. “This campaign plays a vital role in educating passengers on what they can safely and sensitively do if they see someone being harassed. Reports from witnesses are crucial in helping us to remove sexual offenders from the railway. “Where necessary, we can dispatch officers to meet a train at the next stop. In other instances, a witness report could support a victim’s account or help us identify a pattern of offending behaviour. “We urge you to report any type of sexual behaviour that makes you uncomfortable by texting 61016 or via the Railway Guardian app.” Read More Ring to preview security features with abuse charity to boost safety TikTok launches feature to save songs to music apps like Spotify Urgent appeals for missing people to appear on Trainline app Data protection watchdog offers tips on buying smart devices on Black Friday Meta to allow users to delete Threads accounts without losing Instagram AI among biggest threats to next UK election, cyber security agency warns

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