Skincare brand Bioré and content creator Cecilee Max-Brown have come under fire after posting a branded TikTok that spoke about school shootings. Max-Brown posted a now deleted TikTok to her account last week in collaboration with Bioré for their pore strips. The TikTok was created for mental health awareness month, with Bioré asking creators and consumers to share what they are ‘stripping away’. In the TikTok, Max-Brown spoke about her experience of surviving a school shooting and told viewers that in collaboration with Bioré she was ‘stripping away’ anxiety. ‘We want you to get it all out,’ referring to Bioré’s mental health campaign, she adds: ‘not only what’s in your pores but most importantly what’s on your mind too.’ Sign up to our free Indy100 weekly newsletter The content creator and model then went onto explain that she’s be struggling with her anxiety ‘after seeing the effects of gun violence first hand.’ At the end of the video she says: ‘Join me and Bioré skincare in speaking up about mental health.’ The TikTok was accompanied by various videos of Max-Brown applying skincare products, taking walks, and journaling and more. Viewers were shocked to see something so serious and sensitive as a school shooting spoken about in the context of a paid partnership video for skincare. Despite the original TikTok being taken down, users have re uploaded it, with people leaving comments such as ‘is this real?’ ‘This is disgusting!’ ‘WHAT?!’ ‘Capitalism wild…’ and more. Some also took to Twitter to express their disapproval of the advertisement choices made. In response to the backlash, both Bioré and Max-Brown have issued statements regarding the advert. Bioré said that they were ‘so sorry’ for the TikTok, in a statement posted to Instagram. They wrote ‘we did it the wrong way. We lacked sensitivity around an incredibly serious tragedy, and our tonality was completely inappropriate.’ They added: ‘We are committed to continuing our mental health mission, but we promise to do it in a better way.’ Max-Brown issued her own statement on TikTok, writing ‘I am so sorry about this partnership video. This was strictly meant to spread awareness about the struggles that I have had with anxiety since our school shooting.’ She added, ‘I did not mean to desensitise the traumatic event that took place.’ @cecileemax Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Talk of artificial intelligence (AI) models posing a threat to humanity has “run ahead of the technology”, according to Sir Nick Clegg. The former Liberal Democrat leader and deputy prime minister said concerns around “open-source” models, which are made freely available and can be modified by the public, were exaggerated, and the technology could offer solutions to problems such as hate speech. It comes after Facebook’s parent company Meta said on Tuesday that it was opening access to its new large language model, Llama 2, which will be free for research and commercial use. Generative AI tools such as ChatGPT, a chatbot that can provide detailed prose responses and engage in human-like conversations, have become widely used in the public domain in the last year. The models that we’re open-sourcing are far, far, far short of that. In fact, in many ways they’re quite stupid Sir Nick Clegg Speaking on BBC Radio 4’s Today programme on Wednesday, Sir Nick, president of global affairs at Meta, said: “My view is that the hype has somewhat run ahead of the technology. “I think a lot of the existential warnings relate to models that don’t currently exist, so-called super-intelligent, super-powerful AI models – the vision where AI develops an autonomy and agency on its own, where it can think for itself and reproduce itself. “The models that we’re open-sourcing are far, far, far short of that. In fact, in many ways they’re quite stupid.” Sir Nick said a claim by Dame Wendy Hall, co-chair of the Government’s AI Review, that Meta’s model could not be regulated and was akin to “giving people a template to build a nuclear bomb” was “complete hyperbole”, adding: “It’s not as if we’re at a T-junction where firms can choose to open source or not. Models are being open-sourced all the time already.” He said Meta had 350 people “stress-testing” its models over several months to check for potential issues, and that Llama 2 was safer than any other large language models currently available on the internet. Meta has previously faced questions around security and trust, with the company fined 1.2 billion euros (£1 billion) in May over the transfer of data from European users to US servers. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live

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