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MrBeast has hit out against YouTubers who photoshop fake tweets of his and use them in their video thumbnails to try and boost views. In a tweet, the 25-year-old took to Twitter where he called out the clickbait - this is when creators use sensationalised or misleading headlines to reel audiences in. First, he posted a screenshot of a video thumbnail by YouTuber Bolo showing an alleged tweet by MrBeast claiming that he will be dead within the next three years, with the titled called: "MrBeast's Disease Is Worse Than You Think," about MrBeast's Crohn's disease diagnosis. Sign up to our free Indy100 weekly newsletter Along with this image, MrBeast wrote: "Thank god for this YouTube video or I wouldn’t have known I’m dying in three years." Then in a follow-up tweet, he added: "Can we end the trend of Photoshopping fake tweets of mine as thumbnails? Thnx [Thanks]." The response sparked a discussion online about clickbait on YouTube videos. Some people didn't feel too sympathetic towards YouTube's biggest creator. "Going viral comes with a cost. Maybe this is part of the cost," one person wrote. Another person said: "Wait.. so since you're famous now you are calling out clickbait thumbnails?? look in the mirror my guy LOL." Though many tweeted their support for MrBeast and criticised the clickbait methods some creators use to try to drive engagement. One person said: "Tbh it would be very annoying if someone made a tweet I never made." "How can they do that for a little bit more views. They are just playing with people's emotions," another person wrote. Someone else added: "I hate this, but by posting this you have given them more clout." "It’s so scary to me that people would go out of their way to Photoshop images like that and put them out into the universe…" a fourth person commented. Elsewhere, MrBeast has been accused of playing a ‘cruel’ prank on kids in the latest challenge and MrBeast wants to make a Netflix quiz show with the 'biggest prize ever'. "Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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The number of Twitter users is “tanking” following the release of rival app Threads, according to the head of an internet services company. Cloudflare chief executive Matthew Prince shared a graph showing an apparent decline in Twitter’s popularity following Elon Musk’s takeover of the social network late last year, with a steep drop appearing at the start of July when tech rival Mark Zuckerberg launched his text-based app. Separate figures from data intelligence platform Similarweb showed that traffic to Twitter was down 5 per cent in the first two full days that Threads was available, compared with the previous week, while user retention has also declined. In a report on the trend, Similarweb noted that the drop in user retention is “a bad sign for app user loyalty” for Twitter. The metric only accounts for people visiting Twitter’s website and not those using the app, with other measures suggesting the number of daily active users steadily increased in the nine months following Mr Musk’s takeover. Twitter does not publish up-to-date user data and did not respond to a request from The Independent for the latest figures. The launch of Threads last Thursday saw a record number of users flock to the app in its first few days, with Mr Zuckerberg revealing that the app had reached 100 million sign ups on Monday. “That’s mostly organic demand and we haven’t even turned on many promotions yet,” the Meta boss posted on Threads. “Can’t believe it’s only been five days!” Recent estimates published by Statista put the number of monthly active Twitter users at around 436 million. The arrival of Threads comes at a difficult time for Twitter, with Mr Musk recently announcing a limit to the number of tweets users can view after issues with data harvesting on the platform. Twitter has threatened to sue Threads’ parent company Meta, claiming former Twitter staff were hired to create a “copycat” platform. “Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information,” Mr Musk’s lawyer Alex Spiro wrote in a letter to Mr Zuckerberg, as reported by Semafor. “Twitter reserves all rights, including, but not limited to, the right to seek both civil remedies and injunctive relief without further notice to prevent any further retention, disclosure, or use of its intellectual property by Meta.” The Independent has reached out to Mr Spiro for further information about any potential legal action. Read More Musk, Zuckerberg and the bitter battle for the future of social media Account tracking Elon Musk’s jet is now on Threads after Twitter suspended it Elon Musk says ‘Zuck is cuck’ as Threads inches closer to 100m users Instagram’s boss has said it will fix some glaring issues with Threads

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