Disney has launched a new, cheaper subscription of its streaming service, with ads. The company will let subscribers pay £4.99 for the service if they are willing to have advertising injected at the start of films and inside TV shows. The advertising will be limited and users will see how long those ads are going to last, the company. Disney is just the latest in a range of subscription services, such as Netflix, to launch a cheaper version of the streaming service that is supported by advertising. The changes come amid a cost of living crisis and increasing competition for TV streaming subscriptions. As well as seeing ads, users on the new cheaper tier will be limited to watching two streams at once on one subscription, and will not be able to download offline. Netflix launched its ad-supported tier with similar limits, though it has restricted them somewhat in the time since. On Disney+, the more expensive ad-free tiers include the standard package at £7.99, or £79.90 annually, which has the same video and audio quality as the lower level but allows for downloads on up to 10 devices, while the premium model at £10.99, or £109.90, has improved video and audio quality and allows four devices to watch concurrently. The streaming giant has a host of series including The Bear, Elemental, and Coleen Rooney: The Real Wagatha Story. It also launched the new series following the Kardashian-Jenner family last year, titled The Kardashians, which follows on from its predecessor, Keeping Up With The Kardashians, in documenting the personal lives and business ventures of the siblings. General manager of Disney+ Europe, Middle East and Africa (EMEA), Luke Bradley Jones, said: “Today’s launch represents a significant milestone for Disney+ in the UK, offering customers the flexibility to select a plan that suits their needs and budget. “All of our customers can enjoy a wide range collection of award-winning original TV series and blockbuster movies, including FX’s The Bear, Elemental, and Coleen Rooney: The Real Wagatha Story, along with fan favourites like Season 2 of Marvel Studios’ Loki and the latest series of The Simpsons and Grey’s Anatomy.” Deborah Armstrong, country manager of the UK and Ireland for GM Media Networks and advertising EMEA, said: “Disney+ offers advertisers a prime opportunity to join our premium streaming platform, featuring our beloved brands and an exceptional line-up of movies and TV series. “The response from our clients and agencies has been overwhelmingly positive, firmly showcasing the quality of our content and the strong bond our brands share with audiences worldwide. “We’re partnering with a fantastic range of brands in all markets right from day one.” Additional reporting by agencies

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A man known for flying 4,000 miles to track down a thief who stole his AirPods is at it again – and this time, he’s baring all. With artificial intelligence technology on the rise, former Apprentice contestant, Lewis Ellis, is on a mission to find out if robots are going to come for our jobs. In a bizarre experiment, the 32-year-old, who is no stranger to unusual projects – having previously auctioned off his bum cheek for the highest bidder to choose a tattoo – he used ChatGPT to re-create an image for a billboard. And the result is hilarious. The giant billboard, featured at Victoria Warehouse in Lewis' hometown of Manchester, shows the entrepreneur stark naked – as a mermaid. Sign up to our free Indy100 weekly newsletter He used the famous Burt Reynolds Cosmo centre-fold for the main image and asked ChatGPT to “create the content”. ”Whatever it creates, that goes live,” Lewis says in a YouTube video. “I’m not sure if it’s is a good idea, I’m not sure if it’s going to be a complete waste of time but I guess we’ll find out.” Measuring in at 17.6m x 17.4 billboard, it is believed to be the second largest in Europe – however Lewis believes it is the “world’s largest AI-generated billboard. The Apprentice star photoshops his face and tattoos onto the nude Reynolds. The billboard went live at 9am on Wednesday (21 June) and… it’s definitely interesting. Lewis said: ”I was silly to assume that AI would pull it together for me – I won’t really have to do much. ”Turns out it's way harder than I thought. ”And it looks so bad.” The sorry-looking AI generated advert morphed the image of Lewis and Burt Reynolds into the sea creature. In the background, there is a cartoon drawing of a lighthouse and beach. The sign reads: “Feast your eyes on this tragic masterpiece. ”The world’s largest AI-generated billboard. ”AI is going to take over the world. ”That may be true… but it’s not going to be today.” The billboard ad is a recreation of his company, Hussel Marketing’s previous marketing campaign. Lewis took his inspiration for the experiment from the likes of McDonald's, Burger King and Subway, with the brands using ChatGPT for recent ads. To make it even harder, he gave himself just 24 hours to complete the challenge. The entrepreneur certainly isn’t shy in pushing the boundaries of what is possible and using technology to do so. In the past, he has shelled out £2,300 on flights, accommodation and food to fly 4,000 miles to track down his headphones, saying his mum describes him as “mental”. He told Jam Press: “We had no real plan but just hoped to find them again. “The fact you can track tiny headphones around the world is unbelievable. “I didn’t really expect to get them back and I joked that flying to Doha to get them is the pettiest thing I’ve ever done. “But it’s just great that we managed to find them – and now I don’t need to buy a new pair!” What does the marketing guru have up his sleeve next? It’s anyone’s guess. But one thing is certain – AI bots aren’t going to take over his job just yet. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.