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Elon Musk’s decision to change the Twitter logo to an X has been mocked for looking like a porn site, with pictures to prove it. Since his takeover of the social media platform Twitter, Musk has made multiple significant changes that have left users baffled. Some changes affect the way users are able to interact with others, based on their verified (i.e. paid for) status, while other changes are more superficial. The latest idea has seen Musk change the iconic blue bird logo of 15 years, replacing it with a white X on a black background that many have compared with porn sites. Porn sites such as XVideos and XNXX feature logos that are variations of the letter X and comedian Jesse McLaren pointed out how true the comparisons are after sharing a screenshot of a Google Chrome page with six tabs all bearing logos that are very similar. Sign up to our free Indy100 weekly newsletter McLaren wrote: “These are all porn except one. That one's Twitter.” The tweet has been viewed over 4 million times and sparked a conversation about the design of the logo. Someone commented: “It’s the fact that if I had to guess which one out of these was a porn site, my immediate first guess would be the Twitter one.” Another said: “I have a feeling that this will become an interesting case study in marketing and branding classes.” “Unethical, degrading, and perverted. Also there are some porn sites there I guess,” one Twitter user joked. Someone else argued: “Twitter is a porn site too.” Industry experts have cast doubt over Musk’s rebrand decision, particularly at a time when other competitors such as Meta’s Threads have entered the market. Mike Proulx, research director at the analysis firm Forrester, told the Guardian: “By changing Twitter’s app name, Elon Musk will have singlehandedly wiped out over 15 years of a brand name that has secured its place in our cultural lexicon.” He continued: “This is an extremely risky move, because with ‘X’, Musk is essentially starting over while its competition is afoot.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Instagram is working on an AI chatbot with 30 different personalities for users to interact with, according to leaks. App researcher Alessandro Paluzzi shared screenshots of the ‘Chat with an AI’ feature, revealing details of an artificial intelligence agent similar to ChatGPT. It offers users the option to ask questions and seek advice, as well as a writing assistance tool for help with composing messages. “Bring AI to your chats for a more fun and engaging experience,” the leaked images of the ‘Chat with an AI’ feature states. “Chat with 30 AI personalities and find which one you like the best.” It is not yet clear when Instagram plans to release the AI chatbot, if at all. The Independent has reached out to Instagram for comment, though the company typically does not speak about unreleased products. Several other social media platforms have already launched similar AI tools, or are rumoured to be working on them. In February, Snapchat unveiled its ‘My AI’ chatbot, which is powered by OpenAI’s ChatGPT technology. The tool can be used to “answer a burning trivia question, offer advice on the perfect gift for your BFF’s birthday, help plan a hiking trip for a long weekend, or suggest what to make for dinner”, according to Snapchat. It was met with skepticism from some users, who reported on social media that they felt uncomfortable sharing their data with the AI chatbot. “I want it gone, remove it,” one user wrote in response to Snapchat’s tweet about the feature, while another asked: “Can we have the option to delete it.” TikTok is also currently testing an in-app chatbot called Tako, which has seen a limited roll out in a few select countries like the Philippines. “Being at the forefront of innovation is core to building the TikTok experience, and we’re always exploring new technologies that add value to our community,” a TikTok spokesperson said. “In select markets, we’re testing new ways to power search and discovery on TikTok, and we look forward to learning from our community as we continue to create a safe place that entertains, inspires creativity and drives culture.” Read More ChatGPT creator says AI ‘superintelligence’ is impossible to stop Meta Ireland to cut about 490 jobs Ukrainian schoolboy to buy home for his mother after selling Minecraft server Here’s what it’s like to use Apple’s new virtual reality headset