Very few new users were attracted by the anticipated launch of Twitter rival Threads’ web application, new data suggests. Instagram’s Threads, launched in early July, swiftly became the fastest-growing app in the world and initially posed as a legitimate rival to Elon Musk’s platform Twitter, now rebranded as X. Though launched without key features of its rival, its early strategic roll out at a key time when Twitter was facing widespread backlash for policy changes under Mr Musk helped Threads quickly accumulate users. But weeks since its launch, Threads lacked one of the most basic features of social networks – to be able to use it outside of an app. Last week, the Threads web app was finally rolled out, with the platform’s chief and Instagram boss Adam Mosseri announcing that the web experience was available for everyone at threads.net. “Let us know what you think,” he said. While in the US, Threads’ website use jumped up by a fifth over the past week compared to the week prior, how this traffic may have contributed to the onboarding of new users remains unclear. Globally, the traffic increase to the platform via the website during this period was also only 3 per cent, according to digital intelligence firm Similarweb. In terms of other parameters as well, Threads’ traffic appears worrying. Mobile intelligence firm Sensor Tower reported earlier this month that daily active users on Threads dropped over 80 per cent since the platform’s launch, with only 8 million users using the app daily. There isn’t much data to also suggest there’s a rapid influx of new users signing up to join Threads since its web app launch. Similarweb speculates that much of the new Threads website visitors in the US were likely just older users moving from the app to the web. The Meta-owned app is continuing to test and roll out new features to woo in more users. The company is also starting to test keyword search in Australia and New Zealand. Mr Mosseri said the tests began on Thursday, and would expand to countries including the US “soon”. “Get excited – search is coming to Threads,” Meta boss Mark Zuckerberg posted on Threads along with a GIF of Vin Diesel from the Fast and Furious franchise saying, “I bet you gonna enjoy this.” Read More Threads launches on the web for everyone – apart from Europeans Musk admits X may be doomed to fail as new glitch wipes out pictures from former Twitter platform Twitter/X indicates it will start collecting ‘biometric information’ and ‘employment history’ Threads launches on the web for everyone – apart from Europeans Meta could finally launch Threads feature everyone is waiting for Elon Musk became ‘anti-woke’ because of his daughter’s gender transition, book claims

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WhatsApp will finally let people create group chats without having to come up with a clever name for them – or any name at all. Users will instead be able to just make a group and then have that group name itself after the people inside of it. WhatsApp suggested that the tool will be useful when “you need to create a group in a hurry, or you don’t have a group topic in mind”. It will be available for group chats with up to six people in them. The group names will be changed dynamically, depending on who is in the group. The group name will display differently for each user in it, depending on how they have people saved in their phone. If someone is added to a group with people who don’t have that person saved, then their phone number will show instead. Mark Zuckerberg announced the feature on Facebook. “Making it simpler to start WhatsApp groups by naming them based on who’s in the chat when you don’t feel like coming up with another name,” he wrote, sharing a picture of how the new groups will look. The feature is rolling out “globally over the next few days”, Meta said. It is one of a number of small tweaks that have been added to WhatsApp in recent weeks. Most recently, it fixed a major frustration that meant that pictures would be shrunk when they were sent within a group. The company is also quietly working on other features, including the addition of generative AI to create new stickers just by describing them. Read More WhatsApp update finally stops it ruining your photos WhatsApp rolls out AI tool for creating custom art Jury finds teenager responsible for computer hacking spree

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Antarctica might be the only continent on Earth with no natural human habitation, but it’s emerged that an “Antarctica accent” is very much a thing. Despite having no locals, thousands of scientists have made up an ever-changing population in research stations over the years. The continent is so isolated and the level of interaction between researchers is so intense, that a common accent is beginning to emerge there despite people coming from different parts of the world. At its busiest points in the year during the summer, Antarctica is home to around 5,000 people. Only around 1,000 people live there during the winter months. The idea of accents changing due to human interaction on Antarctica is no different to the phenomenon seen throughout history at a glacial pace. However, given the very specific sample size, it’s an opportunity for scientists to study it at a much quicker rate and on a much smaller scale. Experts at the Ludwig Maximilian University of Munich published a study in 2019 which focused on the change in accents observed in 11 people who took part in the British Antarctic Survey. @human.1011 There’s an Antarctic Accent! #language #linguistics #english #antarctica Of the 11 who were studied, eight came from England, one from the US, one from Germany and one from Iceland. Their voices were recorded every six weeks, and the team found that over time they developed longer vowel sounds. There was a physical change too, with participants pronouncing the “ou” sound in the front of their mouths rather than the back of their throats. Speaking to IFL Science, Jonathan Harrington, study author and Professor of Phonetics and Speech Processing at the Ludwig-Maximilians University of Munich said: "The Antarctic accent is not really perceptible as such – it would take much longer for it to become so – but it is acoustically measurable. "It's mostly an amalgamation of some aspects of the spoken accents of the winterers before they went to Antarctica, together with an innovation. It's far more embryonic [than conventional English accents] given that it had only a short time to develop and also, of course, because it's only distributed across a small group of speakers.” Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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