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Ads on Instagram and Facebook can use artificial intelligence technology to create photos, videos and audio of events that don’t actually exist, Meta has said. But those advertisers must make clear that they are not actually real if they are advertising on political or social issues, Meta said. When they do so, Meta will add a small note on the ad that gives information about the fact that it has been created with artificial intelligence. Meta said that it was introducing the new policy “to help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use of AI”. It will go into effect in the new year, across the world, it said. The new policy will require advertisers to make clear if their political ads have an image, video or audio that looks real but was digital created or altered so that it looks like someone is saying something they didn’t, shows a person or event that is not actually real, or poses as a depiction of a real event but is actually fake. If the content is digitally created or altered by in ways that “are inconsequential or immaterial to the claim, assertion, or issue raised in the ad”, Meta said. It gave examples such as using technology to adjust the size or sharpen their image, but noted that those could still be problematic if they change the claim in the ad. But it also said that those fake videos, images and audio will still be allowed to be posted on the site. Instead, Meta will “add information on the ad when an advertiser discloses in the advertising flow that the content is digitally created or altered”, it said, and that same information will appear in Meta’s Ad Library. It said that it would give further information about that process later. It did not say how advertisers will flag such ads, what will be shown to users when they are flagged, and how those who do not flag them will be punished. Meta did say that it would remove any ads that violates its policies, when they are created by artificial intellgience or real people. If its fact checkers decide that a piece of content has been “altered”, then it will stop it from being run as an ad, the company said. “In the New Year, advertisers who run ads about social issues, elections & politics with Meta will have to disclose if image or sound has been created or altered digitally, including with AI, to show real people doing or saying things they haven’t done or said,” said Nick Clegg, Meta’s president for global affairs in a series of tweets that announced the new policy. “This builds on Meta’s industry leading transparency measures for political ads. These advertisers are required to complete an authorisation process and include a ‘Paid for by’ disclaimer on their ads, which are then stored in our public Ad Library for 7 years.” Read More The rise of the AI friend – but what happens when ‘bots’ turn into ‘bad’ mates? Instagram working to let people make AI ‘friends’ to talk to Meta launches paid-for version of Instagram and Facebook

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Snapchat users say they were left terrified after the app’s artificial intelligence system posted a “scary” image of its own. The “My AI” tool is built into Snapchat and works as a chatbot: users can talk to it like they would a real person. It will not only recommend Snapchat features but also converse with people. Overnight, however, Snapchat users found that their AI friend had posted an image to its story. That came as a surprise since it was not clear the system was even able to do so. Users then found themselves concerned by the picture itself. It showed two interlocking colours – in such a way that led many to speculate that it was a picture of a wall and a ceiling. On Twitter, some users even said they became panicked because of fears that the picture depicted their own wall. But the picture appears to have been the same for all Snapchat users, and it is unclear what it actually shows. Very soon after the picture was posted, it was removed again. And Snapchat’s My AI then went offline, with users who tried to talk to it receiving an error messaging indicating that it was experiencing a “technical issue”. Some time after, My AI came back online, though the post remained deleted. Users were then able to ask the system what had happened – and in response to one, it said that the post was a “fun way to mix things up” and then apologised if it had “caused any concern”. In another conversation, My AI said that the post was a “spooky ghost prank” that was “hilarious and gave us quite a scare”. It then appeared to suggest that it needed help. But both the explanation and the other suspect messages that came from My AI are likely a result of the artificial intelligence system inventing stories in response to questions, rather than giving factual information about what had actually happened. Large language models such as those used in My AI are very good at giving convincing answers in response to questions – but often that information is not actually factually accurate. Snapchat confirmed in a statement that it had experienced technical issues. “My AI experienced a temporary outage that’s now resolved,” a spokesperson told The Independent. But it did not address the unusual picture that had been posted just before that temporary outage began. Read More iPhone owners to receive payouts from Apple Something unexpected is happening to people’s iPhone 14s, owners claim Twitter turning Tweetdeck into paid service after slowing down access to rivals iPhone owners to receive payouts from Apple Something unexpected is happening to people’s iPhone 14s, owners claim Twitter turning Tweetdeck into paid service after slowing down access to rivals

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