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Netflix is launching its long-threatened password sharing crackdown in the UK. The company is writing to members who are sharing Netflix accounts and telling them that they will no longer be permitted to do so. Instead, they will be encouraged to “transfer a profile” so that users can have their own standalone accounts, or “buy an extra member”, which will let people who don’t live in a household be added for £4.99 a month. “Your Netflix account is for you and the people you live with – your household,” the email sent to problem accounts reads. The message will only be sent to those suspected of currently sharing their accounts. Netflix has not revealed exactly how it is tracking those it believes to be sharing passwords with people outside their households. But it says that it is watching for telling “account activity”, based on IP addresses and devices IDs, which might for instance indicate that an account is being used in two very different places at once. It stressed that the crackdown will not apply to those who are using their account for travelling. “You can easily watch Netflix on the go and when you travel – either on your personal devices or a TV at a hotel or holiday home,” the email reads. Users who are affected are encouraged to go to Netflix’s help centre. But the email also offers a variety of ways to deal with the problems. First, users are encouraged to “control how your account is used” by checking who is currently accessing their account. Netflix has a web page that will show what devices are currently logged into an account, and that same page can be used to kick them out of an account – after which the company encourages changing the password so that any old devices cannot log back in. If those people sharing an account are doing so with permission, however, Netflix is offering a variety of options. The transfer a profile tool will mean that users can set up a new, separate account but keep their watch history and other details, or the “buy an extra member” tool essentially lets someone outside the home have permission to share an account for less than the price of a full membership. Netflix has been gradually rolling out its password sharing crackdown across the world, beginning in Latin America and since expanding to other regions including Spain and Portugal. It has not said how it is deciding which countries are chosen to be hit by the new crackdown. The move is one of a range of changes from Netflix as it attempts to deal with slowing rates of subscriber growth that have led it to look for new ways to boost profitability. It has said that it believes some 100 million people around the world are using other people’s Netflix accounts – and that encouraging at least some of those to sign up could deal with those falling rates of signups. In its results call in April, Netflix said that early tests had shown that the crackdown was successful in encouraging people to sign up for their own accounts. While customers initially cancelled their accounts in response to the news, membership and revenue then rose after that as people started paying for their own logins, said co-chief executive Greg Peters. He also noted then that testing had revealed some problems with the crackdowns, including users complaining that they were being targeted when they were using the app on the go or while on holiday. Netflix had updated the technology underpinning the new rules in response to those complaints, he said – and it was those improvements that had given it confidence to launch the crackdown more broadly. Read More Netflix begins crackdown on password sharing in the UK and US Netflix begins sending emails to UK customers about account sharing Who is David Sacks: the controversial entrepreneur hosting DeSantis 2024 event Who is David Sacks: the controversial entrepreneur hosting DeSantis 2024 event Male characters in role-playing video games ‘speak twice as much as females’ Peloton undergoes huge rebrand

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When it comes to maintaining an online presence, creators are always looking to be ahead of the curve. Currently, the latest trend that has popped up all over people's For You page is NPC streaming. The basis of this trend is that streamers bizarrely repeat actions over and over again - so what is it all about? Sign up to our free Indy100 weekly newsletter Here is a breakdown of everything you need to know about the NPC streaming trend. What is NPC streaming? NPC streaming is where the streamers appear animated through their actions, hence being comparable to gaming NPCs, where they often repeat their movements or sayings. In this context, TikTok streamers only interact, speak or perform a specific action when they receive a gift from a viewer, the type of interaction can be dependent on the type of gift. @bobbysie Btw i love ohio final boss and queen Viewers can send a variety of different options such as emotes to the streamer to respond to. For instance, a viewer sends an ice cream and in response, the streamer's reaction would be to pretend to lick it and say “Oh ice cream yum”. Where did this trend begin? Last year, NPC streaming began to rise in popularity, according to Know Your Meme where it all started from Japanese TikToker @natuecoco. She has collaborated with TikToker Satoyu0704 the two of them pretended to be NPCs as they went on to see who could get the most prizes. Over the past year more creators such as Cherry Crush TV and PinkDollReal have been doing popular NPC live streams. Why is this a trend? Perhaps, the reason for the rising popularity of NPC streaming is people's curiosity to see the creator acting like an AI or a character for a video game and want to see if they can keep this act up. Also compared to your average stream, NPC streaming requires increased interaction from the viewer as the streamer is constantly responding to what is being said and sent to them. The trend appears to have celebrity fans, with music producer Timberland reportedly being the #1 viewer on a recent TikTok Live from 19-year-old viral content creator Pinkydoll, according to Pop Crave. Pinkydoll has recently been going viral in July 2023 with her NPC streams where she does things such as popping popcorn with a hair straightener. As a result of Timberland's presence, it caused Pinkydoll to break character. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

WASHINGTON (Reuters) -A U.S. appeals court on the West Coast opened a docket on Thursday on the U.S. Federal Trade

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Google on Tuesday said it had integrated Gmail, YouTube and other tools into its Bard chatbot as the tech giants seek to persuade users that generative AI is useful and...

MIDDLETOWN, Conn.--(BUSINESS WIRE)--May 16, 2023--

UPDATE: Jun. 16, 2023, 4:55 p.m. EDT This story has been updated with the latest

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More than 100 US and EU lawmakers appealed to the leaders of their countries and the United Nations