Pokémon’s TV series has been delighting animé lovers for more than 26 years, and yet, there’s one episode that even the most diehard of fans may well have missed. The installment, titled Dennō Senshi Porygon (which roughly translates as "Computer Warrior Porygon”) aired in Japan on December 16, 1997. And, after that single, fateful outing, it was never to grace television screens again. The reason for the ban? Reports of a strange health outbreak among children which was linked to a specific scene. The episode follows Ash Ketchum, Pikachu and their pals as they investigate a faulty Poké Ball transfer machine by getting inside it. Once there, the team come under attack, but are saved when Pikachu unleashes one of his high-octane electric outbursts – represented by a barrage of red and blue strobe lights. And that’s where the trouble began. According to scientific paranormal investigator Benjamin Radford and sociologist Robert Bartholomew, who dedicated a study to the event: "At 6:51 PM, the flashing lights of Pikachu's 'attack' appeared on television screens. “By 7:30 PM, according to Japan's Fire-Defense Agency, 618 children had been taken to hospitals complaining of various symptoms." These symptoms included convulsions, nausea and vomiting, with news of the “illness” spreading rapidly throughout the country. Inevitably, it made headlines, with several news broadcasters replaying the offending clip, “whereupon even more children fell ill and sought medical attention,” Radford and Bartholomew wrote. The following day, TV Tokyo issued an apology, suspended the show, and announced an investigation into the cause of the seizures. Meanwhile, video retailers pulled the series from their shelves, and even the then-prime minister Ryuaro Hashimoto expressed concern at the use of rays and lasers in the popular cartoon. Within two days, the number of children reported to have been affected by the flashing sequence increased to around 12,700. And yet, after four months of investigation – with input from health experts and Japanese government officials – no obvious cause could be found for the outbreak and Pokémon returned to the airwaves. Because, although the bright flashes were assumed to be the cause of the health panic, such visual techniques had been used in numerous other animé episodes before, with no reports of any problems. So what was going on here? Well, a tiny fraction of the children who reported being affected were diagnosed with photosensitive epilepsy, with experts concluding that the rapid colour changes during the scene caused them to suffer seizures. However, the bulk of “patients” reported symptoms that had no identifiable “organic” cause and were, instead, consistent with a very different type of condition… Mass hysteria. Radford and Bartholomew attribute this “epidemic hysteria”, in large part, to the mass media, which they say fuelled panic and misinformation. "Many of the children's symptoms had no identifiable organic basis; other than the verified cases of seizures, the symptoms reported were minor and short-lived; the victims were nearly exclusively school children in early adolescence; and anxiety from dramatic media reports of the first wave of illness reports was evident,” they wrote. “Media reports and publicity fuel the hysteria as news of the affliction spreads, planting the idea or concern in the community while reinforcing and validating the veracity of the illness for the initial victims,” they continued. “According to news accounts of the time, the number of children said to be affected remained around 700 the evening of the Pokémon episode and the next day. “The next morning, the episode dominated the Japanese news. Japanese children who had not heard about their peers from the news or from their parents learned of it that morning when the seizures ‘were the talk of the schoolyards’,” they continued. “Once the children had a chance to hear panicky accounts of what had happened through the mass media, their friends and their schools, the number of children reported the next day to have been initially affected – 2 days earlier – increased by 12,000.” Radford and Bartholomew ended their paper by noting that this Pokémon drama offers a warning to us all. They pointed out that our continuing reliance on mass communications, especially TV and the internet, places us at risk of more and more hysteria outbreaks. “Technological innovations are occurring at unprecedented rates and have the potential to influence significant numbers of people beyond the typical number in traditional mass hysteria episodes,” they stressed. “Epidemic hysterias that in earlier periods were self-limited by geography now have free and wide access to the globe in seconds.” Concluding on an ominous note, they added: “The Pokémon illness symptoms are without precedence, given the large numbers affected, and may be a harbinger of future technological hysterias that have the capacity to affect unprecedented numbers of people at a phenomenal speed.” Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association. Fruit Union Suisse, an 111-year-old organisation that promotes the interests of fruit farmers in the country, may be forced to change its logo if the US tech giant succeeds in its legal bid. The association’s logo features a red apple with a white cross on it, having been slightly revised in 2011 in order to celebrate the organisation’s centenary. “We have a hard time understanding this, because it’s not like they’re trying to protect their bitten apple.” Fruit Union Suisse director Jimmy Mariethoz told Wired. “Their objective here is really to own the rights to an actual apple, which, for us, is something that is really almost universal... that should be free for everyone to use.” It is one of several attempts by Apple to gain intellectual property rights over the eponymous fruit, according to the World Intellectual Property Organisation. Countries that have acquiesced to Apple’s demands include Armenia, Israel, Japan and Turkey. Separate records from the Tech Transparency Project show that Apple filed more trademark applications than Amazon, Facebook, Google and Microsoft combined between 2019 and 2021. Apple first applied to the Swiss Institute of Intellectual Property for the trademark of a depiction of a Granny Smith apple in 2017, covering electronic, digital and audiovisual consumer goods. The request was only partially granted, leading Apple to submit an appeal earlier this year. “We’re concerned that any visual representation of an apple – so anything that’s audiovisual or linked to new technologies or to media – could be potentially impacted,” said Mariethoz. “Theoretically, we could be entering slippery territory every time we advertise with an apple.” The Independent has reached out to Apple for a response, though the company typically does not comment on ongoing legal matters. Read More Can Apple make us love virtual reality? | You Ask The Questions

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A Florida branch of the Chipotle restaurant chain has been hit with a wave of negative reviews after claims an employee seduced multiple women’s husbands. An employee appearing to go by the name Lucy has apparently caused a stir after being named in several negative Yelp reviews of a Fort Myers, Florida, Chipotle restaurant. The reviewers all claim that Lucy has a tendency to seduce husbands and sleep with them and the scathing reviews were shared online. Twitter user @fiveeightshorty shared a screenshot of the Yelp reviews, writing: “Apparently there's some controversy at my local Chipotle.” Sign up to our free Indy100 weekly newsletter Three separate one-star reviews posted one month ago all mentioned the employee Lucy by name and insinuated she sleeps with married customers. One of the reviews read: “Stay far away. Lucy the GM or whatever position she is in-- she likes to sleep with married men AKA her customers.” Another reviewer also added, “The guac sucks too!!”, at the end of their review about Lucy’s alleged activities. The tweet has been viewed almost 12 million times and led to a whole host of jokes. One person wrote: “Let her cook!!” Another said: “Sounds like Lucy is great with customer service to me.” “Sounds like Lucy's guac brings all the boys to the Chipotle,” someone else wrote. Since the review went viral, the Yelp page has been flooded with some hilarious (likely fake) five-star reviews. One review said: “Lucy went above and beyond when handling my burrito. Will be visiting this location much more frequently.” indy100 has contacted Chipotle for comment. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Tech execs tend to announce new apps, features and devices in slick promotional videos, and Instagram boss Adam Mosseri was no different when he shared a Reel announcing the launch of Meta’s Twitter rival, Threads, earlier this week – one which has since been parodied by one content creator. Just days after Elon Musk’s Twitter suffered a significant outage at the start of July - and had to implement controversial, but temporary reading limits on tweets - Mark Zuckerberg’s company started teasing its “civil”, text-based alternative ahead of it eventually being released in the UK at midnight on Thursday (7pm ET). After the launch, Mosseri released a video explainer on his own Instagram profile in which he said: “We’re hoping to bring some of what we’ve built for photos and videos on Instagram to Threads with text. “Now the idea is there’s an amazing community on Instagram, and wonderful creators, and we want to create a space where we can engage in public conversations that is friendly, and that is open.” And it’s certainly proved popular, with Zuckerberg reporting more than 10 million sign-ups to the app after seven hours of it being available to the public. But one Instagram content creator decided to create his own take on Mosseri’s Reel, with a greater focus on Threads’ similarities with Twitter. Sign up to our free Indy100 weekly newsletter Posing as the Instagram boss, Dan Toomey opens his parody by describing Threads as “some new s*** to waste your time on from Instagram”. “Threads is for public arguments, cyber-bullying and the occasional post from a fast-food chain that goes too far – in other words, Twitter. “Now the idea is there’s an amazing opportunity to end Twitter while it’s down, like we saw a wounded deer on the side of the road and we just jammed our thumb into the side of its neck very slowly, so we can feel the last drop of life exit its body,” he continued, before a voice can be heard off-camera saying “too far, Adam”. As Toomey’s version of Mosseri carries on talking about the supposed benefits of Threads, the necklace sported by his character starts undergoing some changes with every cut, at one point turning into a pair of scissors dangling from a chain. Toomey continued: “So we’re going to bring a lot of the good creators from Twitter over to Instagram with Threads – people like BTS stans, the kid who doxes billionaires’ planes [Jack Sweeney’s ElonJet] and millions and millions of furry porn accounts. “And we’re also looking to integrate Mastodon, which is a decentralised, social media bulls*** thing.” Toomey’s take on the latest social media platform to take up some storage space on your phone has been branded “genius” by commenters on Instagram. One wrote: “The constantly changing necklace pendants really tie this thing together.” “No one’s picked up on the El*n [sic] photo in the background yet,” noted another. A third commented: “The fact that you made like seven necklaces for this is just perfect. Never change, Adam.” And yes, Mosseri himself – the real Adam - has actually seen it, sharing it to his Instagram story and on his Threads profile, where he added: “The changing necklace pendants really got me you b******.” Wholesome. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.