With the use of AI, TikTok allows multiple prospective brides to imagine themselves on their wedding day. Here's how to try this filter

UK pension funds are dangerously misaligned with the goal of reducing greenhouse gas emissions fast enough to limit

False and misleading claims about the war in Ukraine are being widely shared.

Google parent Alphabet Inc. reported second-quarter revenue that exceeded analysts’ expectations, boosted by advertising on the company’s flagship

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China accused the US of infiltrating Huawei Technologies Co. servers beginning in 2009, part of a broad-based effort

Twitter has rebranded to X as part of Elon Musk’s plan to create an “everything app”. The tech billionaire, who took over the platform in October 2022, replaced the famous blue bird with the new logo on Monday after crowdsourcing ideas from users over the weekend. He also reportedly informed employees by email that Twitter would become X, as well as redirected the domain X.com to Twitter.com. Linda Yaccarino, who Mr Musk hired to be the chief executive of Twitter last month, confirmed the switch in a series of tweets late on Sunday. “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she wrote. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.” Ms Yaccarino described the app as the “future state of unlimited interactivity”, incorporating audio, video, messaging, payments and banking. “There’s absolutely no limit to this transformation,” she added. “X will be the platform that can deliver, well... everything.” Mike Proulx, research director at Forrester, said on Sunday that the move would further alienate Twitter’s original, and once fiercely loyal, user base. “On the one hand, you can make the argument he would be getting rid of an iconic brand. On the other hand, he is signalling it is a new day for what was once Twitter and that the company is heading in a different direction with a different user base.” Mr Musk said in a Sunday post he wanted to change Twitter’s logo and polled his millions of followers whether they would favour changing the site’s colour scheme from blue to black. He posted a picture of a stylized X against a black outer space-themed background. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said. Under Mr Musk’s tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire’s vision to create a “super app” like China’s WeChat. In April, Twitter’s legacy blue bird logo was temporarily replaced by Dogecoin’s Shiba Inu dog, helping drive a surge in the cryptocurrency’s market value. The company came under widespread criticism from users and marketing professionals when Musk announced earlier this month that Twitter would limit how many tweets per day various accounts can read. The daily limits helped Meta Platforms-owned rival service Threads, which crossed 100 million sign-ups within five days of its 5 July launch. Twitter did not respond to a request for comment about the latest changes. Additional reporting from agencies Read More What is Elon Musk’s ‘everything app’ X? TikTok is now most favourable single source of news in UK teenagers, research shows Apple’s next iPhone may include new battery technology, report suggests Battery breakthroughs are about to trigger a transport revolution

(Reuters) -French IT company Atos on Thursday reported lower third-quarter revenue as good performance at its Eviden division was offset

TikTok star Carl Eiswerth shared videos of him joyfully dancing to popular songs and engaging in candid discussions on topics like mental health

Billionaire Elon Musk rebranded Twitter this week and replaced the iconic blue bird logo with a black X, in his latest effort to overhaul the social media giant. The redesign ties in with Musk’s plans to build an “everything” platform –like China’s WeChat or PayTm in India – as he encouraged users to reimagine the “whole concept” of the app formerly known as Twitter. On 24 July, the Tesla founder tweeted a picture of the new logo cast on the Twitter headquarters building in San Francisco, as workers were seen taking down the bird logo that has defined the platform since it was launched in 2006. Musk also redirected the website x.com to twitter.com, and announced that Twitter will soon only be available in dark mode. But it wasn’t an entirely smooth rollout, as it was later revealed Twitter had failed to secure the required permits to change the building signage. Trademark experts also warned Musk could face legal action over his use of X, since rivals Meta and Microsoft both own intellectual property (IP) rights for the letter. The site was reportedly blocked in Indonesia after Mr Musk unveiled the X logo because of the country’s laws on online pornography and gambling. User reactions were also mixed. “The X logo looks like it’s for one of those ridiculous fragile masculinity subscription box services that would send you like an axe, a bottle of hot sauce, small batch coffee, and some beard oil every month in 2019,” one tweet – or is it an X – read. As Twitter moves into a new era, on the heels of a controversial revamp, we look back on seven marketing fails: Royal Mail to Consignia In 2001 the Royal Mail was rebranded as Consignia, but it did not last long. “The new name describes the full scope of what the Post Office does in a way that the words ‘post’ and ‘office’ cannot,” Royal Mail’s then-chief John Roberts unveiled the results of a £2m rebrand, adding that the “modern, meaningful and entirely appropriate” name was suited to the company’s aspirations of becoming an international postal operator. The public did not agree and just 16 months later Consignia was renamed Royal Mail plc, reversing what is considered one of the most disastrous corporate rebranding efforts in recent history. The strategist who led the Consignia rebrand later defended it in an interview with the BBC, explaining why the name was chosen. Keith Wells, who was the director of Dragon Brands, said: “It’s got consign in it. It’s got a link with insignia, so there is this kind of royalty-ish thing in the back of one’s mind. And there’s this lovely dictionary definition of consign which is ‘to entrust to the care of’. That goes right back to sustaining trust, which was very important.” Coke to New Coke “New Coke” remains the benchmark for bad product launches, nearly 40 years after the Coca-Cola company infamously decided to change its secret recipe to gain a competitive advantage over then-up-and-coming Pepsi Co during the cola wars of the Eighties. The decision backfired, as passionate Coke drinkers were devastated by the new taste of the beverage – even launching grassroots campaigns across the United States to bring back the old Coke. “It was the people against the corporation – only in America,” CBS News reporter Bob Simon said in 1985. “Coke said it was committed, so were the people. In California they collected signatures, in Seattle they set up a hotline.” Delighted by their rival’s blunder, Pepsi released an advertisement featuring a girl who asked: “Somebody out there tell me why Coke did it? Why did Coke change?” Coca-Cola eventually buckled under the pressure and announced it would bring back the original taste of Coke, with the company’s then-president saying: “The simple fact is that all of the time and money and skill poured into consumer research on a new Coca-Cola could not measure or reveal the depth and abiding emotional attachment to original Coca-Cola felt by so many people.” Facebook to Meta Mark Zuckerberg’s Facebook became Meta in October 2021 to signal its future as a “metaverse company”. A metaverse is defined as “a digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually.” While the tech billionaire insisted the rebrand had nothing to do with the PR crisis during what is now remembered as Meta’s worst year ever. From claims the US Capitol riots were organised on the social media platform to employee-turned-whistleblower Frances Haugen’s allegations, Facebook’s reputation took a severe beating in 2021. And the new name didn’t help. According to a report from The Harris Poll, public trust in Zuckerberg’s company significantly dropped after the announcement that it was going to be known as Meta. PR experts also told Insider Meta would have to do “fundamental work” to win back this trust. PwC to Monday One of the Big Four accounting firms, PricewaterhouseCoopers confusingly changed the name of its consulting arm to Monday in what is widely considered a big branding blunder. “Monday is a new identity on which to build our company’s future, and it will have meaning and stand for something,” the company’s then-CEO Greg Brenneman said, announcing the new name that, apparently, conjures images of “fresh thinking, doughnuts, hot coffee”. However, the brand name was a flop as it failed to capture the essence of PwC’s work, and caused widespread confusion – and derision – from members of the public as well as the press. “The day of the week formerly known as Monday would like to announce its name change to distance itself from PWC Consulting. Forthwith it will be known as Tuesday Eve,” one person quipped. Reporting on PwC’s new name, CNN Money said a spokesperson from Wolff Olins, the agency that led the $110m rebrand, “could not immediately be reached Monday—the day, that is.” The rebrand was eventually rolled back. Hershey’s new logo The well-known chocolate company in 2014 unveiled a logo that resembled a “steaming pile of s***” as the abandoned design continues to amuse TikTok users nine years later. When Hershey’s set about trying to create a fresh and modern interpretation of its beloved Kisses icon, it replaced a photograph of their silver Hershey’s Kiss with an animated, brown version and a gray curlicue to represent its packaging. “The new branding will impact all visual aspects of how The Hershey Company presents itself,” the company said in a statement at the time, “from consumer communications to websites to the interior design of its office spaces and the look of its retail stores.” Amused customers were quick to point out the logo had ended up looking like a poop emoji instead, an unsavoury association to make with a chocolate brand. @zacharywinterton Once you see it you cant unsee it. This design is proof that not all logos are created equal ? #logodesign #designfail ♬ original sound - Zachary Winterton Sunny Delight The orange soft beverage launched in the UK in 1998 was once considered a threat to Pepsi and Coke. However, a poorly-timed advertisement amid regulatory scrutiny brought grey storms for Sunny Delight, as the drinks sales fell from a record high of £160m to a measly £6.8m by 2010. The Food Commission launched a campaign against Sunny Delight, claiming it was bad for children after it was reported that one child in Wales turned yellow from drinking 1.5 litres of the drink. “This is excessive consumption and consumption on that scale would lead to a yellowing of the skin because of the beta carotene, in the same way as drinking too much carrot juice or orange juice would,” a spokeswoman for the company said at the time. The girl’s condition, caused by betacarotene which gives the drink it’s colour, emerged at the same time as Sunny Delight was running an ad campaign featuring a pair of snowmen turning orange. Consequently, the popularity of Sunny Delight reportedly halved, as consumers lost their appetite for the bright yellow, sweet drink. Cardiff City’s football kit In 2012, the club’s then-new owner gave the kit an ill-conceived makeover. He decided to put the team, nicknamed the Bluebirds, in a red kit and changed the logo from a blue bird to a red Welsh dragon. “The change of colour is a radical and some would say revolutionary move which will be met with unease and apprehension by a number of supporters, along with being seen as controversial by many,” ex-chief executive Alan Whiteley said. “To those I would like to say that this was not a decision that has been taken lightly or without a great deal of thought and debate. Fans retaliated and the blue kit was restored, with approval from the club’s owner Vincent Tan. Read More Sinead O’Connor latest: Singer moved to London ‘to feel less lonely’ after son’s death, neighbours say England vs Denmark LIVE: Women’s World Cup result and reaction as Lionesses win but Walsh injured Man in debt after driving motorhome through London’s low emission zone First British passports issued in King’s name unveiled Royal Mail wins contract for collection and delivery of passports Mapped: Ten worst UK hotspots for dog attacks on postal workers

A safari group in South Africa witnessed one bird’s epic failure to woo a female.

Hundreds of fake Facebook posts are scaring people into sharing them, fact checkers have warned. Community groups are being filled with hoax posts that are shared across many groups and include scary information, intended to encourage people to share them. They claim that serial killers are on the loose, that deadly snakes are around, or that dogs or children have gone missing. One post claimed that a man was attacking people with a knife in the local area, for instance, claiming that he was preying on “home-alone teens” and demanding money from people. The same text has been circulated in a variety of locations in the UK – and has also been seen in the US and Australia – with police forces across the world having to make clear that it is a hoax. At least some of those posts are then being edited after the fact to change them to include financial offers that target people in the UK, and make exaggerated claims about those companies, according to Full Fact, the fact checking charity that has sounded the alarm on the posts. They then link users out to legitimate companies with the aim of making money through affiliate links that offer money for clicks. Full Fact said that it had identified over 1,200 hoax posts, spread across the UK. But it said there were likely many more. “The sheer scale of these posts is hard to fathom and we are conscious that the 1,200 or so we have identified is likely just the tip of the iceberg,” said Steve Nowottny, Editor at Full Fact. “These posts are all highly emotive and get shared widely because people understandably want to help those in need or warn their neighbours about threats. “But that’s where the risk lies – the hoaxers have clearly identified the massive reach these posts can have and local Facebook groups across the world are now becoming overwhelmed with false information. “Some of these hoaxes appear designed to terrify local communities, and sow needless fear and confusion. As a result, genuine warnings about dangers and genuine posts from people desperately appealing for help, such as those looking for missing loved ones or missing pets, are now at a much higher risk of being ignored. “The impact and scale of these hoaxes and the edited posts they are often replaced by is extremely concerning, which is why we have written to Meta to raise the alarm about this issue. ” Full Fact works with Facebook parent Meta on its third-party fact checking programme. It warned the company that “the risks posed by these posts are pernicious and frequent enough to merit stronger action from Meta in terms of proactively identifying and tackling this growing trend” in April, it said. Full Fact acknowledged that it is difficult to tell when a Facebook post is a hoax, since posts in groups are also often used to send out legitimate and important alerts. But it provided a list of characteristics that tend to indicate that a post might false. Many hoax posts close the comments, for instance, though fact checkers noted that some genuine posts close comments too and that not all fake posts have them on. They also tend to have been copied and pasted, use images from elsewhere, come from pages rather than profiles, use images and language from outside the UK, and include red pins or siren emoji. Full Fact also advised people to check whether posts had been edited, if they were suspected of being hoaxes. Clicking on the three dots in the corner of a post will show its edit history. And it suggested that users search for the text within a post, to check whether it has been shared elsewhere. Many of the scammers will use the same wording, with the location changed, fact checkers noted. Some groups have been forced to share frustrations about how many hoax posts are appearing in their communities. Full Fact pointed to one group formed by dog lovers that had been set up specifically to identify fake posts about lost or injured animals. A Meta spokesperson pointed to the company’s fact checking operations, and said that it was investing in more. It pointed to recently introduced tools including features that let group admins more easily remove posts that might include misinformation. “We’ve built the largest global fact-checking network of any platform, partnering with more than 90 independent fact-checking organisations including Full Fact, to tackle misinformation online,” a Meta spokesperson said. “Fraudulent activity is not allowed on our platforms and we removed the posts Full Fact brought to our attention for violating our Community Standards. “While no enforcement is perfect, we continue to invest in new technologies to stop scams and the people behind them. We also introduced new tools last year to help Facebook Group admins prevent the spread of misinformation and manage interactions in their groups.” Read More Justin Trudeau slams Facebook for blocking news stories about wildfires Elon Musk’s Twitter slows down access to rival websites Twitter turning Tweetdeck into paid service after slowing down access to rivals Mark Zuckerberg says he’s ‘out of town’ as Elon Musk drives to his house to fight Mark Zuckerberg hits out at Elon Musk for wasting time over cage fight Nvidia sales hit record high as AI chip demand soars