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TikTok has launched a new text-based feature to rival other social media platforms like Meta’s Threads and Elon Musk’s X app. The Chinese-owned app unveiled the new feature on the same day that Mr Musk rebranded Twitter to X, which the tech billionaire plans to transform into an “everything app” like China’s WeChat. TikTok claimed in a blog post published on Monday that the latest format would “empower” its users. “Text is the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok – giving creators another way to express themselves and making it even easier to create,” the blog post stated. “With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.” TikTok gained huge popularity through short-form video content – briefly overtaking Google to become the most popular destination on the internet in 2021 – and has since expanded to support images in an effort to take on Instagram. Earlier this month, TikTok also launched a music streaming service that offers an alternative to giants like Spotify and Apple Music, however it is currently only available in Brazil and Indonesia. TikTok said in a press release at the time that it “plans for further growth in other markets”. The new text feature looks more similar to Instagram Stories in appearance, offering colourful backgrounds and the ability to add stickers to a post. Unlike Threads or X, TikTok’s text posts will also support sounds that play in the background, similar to its video- and image-sharing features. “Sounds are core to the TikTok experience, which is why we’ve incorporated them into text posts,” the company explained in a note to users. “You’ll be able to add tunes that readers can groove to as they peruse your writing.” Posts have a 1,000-character limit – shorter than the 10,000 limit offered to paying X users but more than the 500-character limit on Threads. Read More What is Elon Musk’s ‘everything app’ X? Schoolboy almost dies from swallowing magnets for TikTok challenge Woman shares honest review of New York City apartment TikTok mom slammed after making 5-year-old son run in 104 degree heat

The last parts of the old Twitter branding are seemingly being removed from Elon Musk’s “X” site. In recent weeks, Mr Musk has announced that he would be rebranding the company he bought last year as “X”, as part of a plan to turn the product into an “everything app”. Mr Musk has had an interest in the letter for much of his career, and has used it across his other companies. That rebrand appeared to have been launched rapidly and initially faltered. When Mr Musk attempted to install an “X” on top of the company’s San Francisco offices, for instance, local authorities objected and it was later removed. Mr Musk now appears to be making progress with that plan, however, removing the Twitter branding from many of the central parts of the website. The logo that appears in the corner of the site had already been swapped from the Twitter bird into the “X” glyph that Mr Musk chose in an online contest, for instance. And in recent days, the company has swapped the “tweet” button that a user presses to make a new post for the more traditional “post” option. Now, Twitter appears to changing the URL of posts from Twitter.com into X.com. For now, that appears to be only happening in limited instances – sharing a post from the Twitter app for iOS generates the new addresses, but doing so on the web still shows the old one – but it is likely that the company will switch to the new branding across sites eventually. Users can also open up any profile by typing it as “X.com” rather than the old branding, though it does for now redirect to the Twitter version of that profile. Still, much of Twitter’s documentation has not been changed at all. The “help” sites on Twitter’s pages still include entirely Twitter branding: the “How to Tweet” article, for instance, has been changed to include some references to “X” but uses the word “tweet”, and “Twitter” liberally. Read More Mark Zuckerberg hits out at Elon Musk for wasting time over cage fight Elon Musk reveals more dramatic details of fight against Mark Zuckerberg UFC boss in talks to stage Musk vs Zuckerberg at Roman Colosseum

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