YouTube’s UK and Ireland boss has insisted there will always be a future for long-form videos despite increasing competition from the likes of TikTok. Alison Lomax, who took on the post in January this year, told the PA news agency that YouTube is committed to a multi-format proposition, through its traditional longer videos as well as Shorts, launched in 2021 to draw back some of the audiences that had switched to short-form rivals such as TikTok. She said YouTube Music is rolling out its new podcast feature in response to increasing demand for podcasts from younger viewers, who she stressed are not turning their backs on longer-form content. Having launched in the US in April, it is now set to be unveiled in the UK by the end of the year, according to Ms Lomax. But it comes as TikTok continues to enjoy exponential growth, with mobile phone usage driving consumers towards short-form video. Speaking on the launch of YouTube’s latest UK impact report, Ms Lomax said: “Generation Z have really embraced the podcast, but they’re not 60 seconds.” She said in the future “there will still be a world for multi-format and you see that with creators”. “Just because you can create short form content, does not mean that they do. “People experiment with different formats.” (AI) is the buzz word of the year, but it's been part of what we are doing for many years Alison Lomax, YouTube UK and Ireland managing director The group, owned by Google parent Alphabet, said in its impact report that more than 45,000 full-time jobs were created among its creator economy in 2022, while its “creative ecosystem” contributed over £2 billion to wider UK economic output last year. The research, conducted by Oxford Economics, found that more than 65,000 creators and partners in the UK receive income linked to their YouTube presence, with over a third of British creators who earn money from YouTube saying it was their main source of revenue. Ms Lomax said recent developments in artificial intelligence (AI) were also presenting “real opportunities” for its creators. The group has been working with Google DeepMind, which is headquartered in Britain, to design AI solutions to create performance improvements on the platform for creators and viewers. Ms Lomax said YouTube has been using AI since 2017, including to help develop content moderation in the battle against misinformation, something that is becoming increasingly important in the area of health and in particular ahead of upcoming elections in the US and UK. She said: “(AI) is the buzz word of the year, but it’s been part of what we are doing for many years.” Echoing recent comments from YouTube chief executive Neal Mohan, she said the industry is “at a critical inflection point” with AI. “We need to boldly embrace it, but also by being mindful about responsibility.” YouTube recently announced an initiative that will see it partner with the music industry as artists face increasing challenges from the rise of AI technology. It has launched YouTube’s Music AI Incubator to help inform its approach to the technology, look at how it can enhance creativity and address issues. “We’re aware of the big opportunity but also we are aware of the downsides… we want to be part of the solution and the opportunity,” said Ms Lomax. The music initiative is the first of a number of YouTube announcements in the AI arena this year, she said, adding it is “something we’re thinking about very deeply for the ecosystem”. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Robotic dog brought into survey historic Cold War weapons testing facilities Period and fertility tracking apps scrutinised over data security concerns Russian cyber-attacks ‘relentless’ as threat of WW3 grows, expert warns

BOULDER, Colo.--(BUSINESS WIRE)--Jul 11, 2023--

Valorant Night Market is returning on June 7 to give players a chance to purchase six randomized gun skins at a discounted price.

Reddit is not backing down from its controversial new fees, its chief executive has said as protests against the decision continue. Those behind the protests could be removed from the forums they administer, even in cases where the communities inside of them have supported the action, the company has suggested. Reddit has fallen into chaos in recent days after the moderators of many of its most popular communities took those subreddits “dark” in protest. It has meant that users have been unable to see posts from those communities for days. The action was a response to new plans from Reddit to charge for access to its API, which allows developers such as those behind third-party apps to see data from Reddit. Many developers have said those charges would make their apps unsustainable, and the most popular ones including Apollo have announced they will shut down. Even before that happened, moderators on the site had committed to take their forums offline in protest against the changes, which they said would make Reddit harder to use. Reddit is largely administered by unpaid volunteer moderators, who are able to make changes to those forums without needing permission from Reddit’s staff or management. Since the changes were announced, Reddit’s chief executive Steve Huffman has stayed committed to them. He has repeatedly claimed that it is unfair for developers to have access to that data for free since it costs Reddit money to host the site. Now Mr Huffman has undertaken another round of interviews in which he has shrugged off the protest, argued that it will pass, and claimed that only a small group of users are upset about the change. “It’s a small group that’s very upset, and there’s no way around that. We made a business decision that upset them,” he told NPR. “But I think the greater Reddit community just wants to participate with their fellow community members.” He said that the protest was affecting “everyday users” but that most of them were not involved in the changes. He also indicated that the protest had not cost much in financial terms, but had created “a fair amount of trouble”. He said that 80 per cent of the top 5,000 subreddits have gone back online. But many other communities have committed to continuing the protests indefinitely, and may go back offline if Reddit does not respond to their complaints. Reddit has also suggested that moderators who are involved in the protest could be removed from their position, and presumably replaced with new users who would bring the forums back online. In a post on Reddit’s support forum for moderators, an administer pointed to “rule 4”, which requires that moderators are active in the communities that they run. While the company refused to explicitly link its mention of that rule with the protest, it has also refused to rule out the fact that it could be used to remove those protestors from their position. Reddit spokesperson Tim Rathschmidt told The Vergethat such a move would not be to do with the protest – but that those involved in it could be breaking the rule nonetheless. Read More Reddit hit by more outages as the fight over its future escalates Reddit just went ‘dark’, and the site is in chaos Reddit is in chaos – and it’s CEO has finally responded Reddit’s blackout protest is set to continue indefinitely Reddit down amid major protest Popular Reddit app Apollo shuts down as site’s users revolt against it

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LONDON The United Nations Security Council will hold its first formal discussion on artificial intelligence (AI) this week

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By Greg Bensinger (Reuters) -Amazon.com on Friday announced it is trimming jobs at its Alexa voice assistant unit, citing “shifting”