
Ozzy Osbourne PlayStation tweet which failed to reveal link to Sony banned
A tweet by Ozzy Osbourne showing him gaming on a Sony PlayStation VR2 has been banned for failing to mention that it was an ad. The tweet from Osbourne’s account in February read: “Did this spot with @PlayStation team. We had a lot of fun. Their new VR2 is really amazing.” The tweet included a video which began with a blue screen displaying the PlayStation logo before cutting to Osbourne in a living room taking a virtual reality headset and controllers out of a blue PlayStation box as his wife Sharon Osbourne told him that they needed to pack boxes and catch a flight to England. Osbourne replied that he wanted to play on his PlayStation and was shown swearing at dinosaurs via a VR headset and controllers before the video ended with the text: “Play has no limits,” followed by the PlayStation logo. We considered the wording, including the use of the word spot to refer to the video, was not sufficient to clearly indicate to consumers that the tweet was part of a commercial relationship between Sony and Ozzy Osbourne Advertising Standards Authority Sony, which responded to the Advertising Standards Authority (ASA) on both their and Osbourne’s behalf, said their agreement gave Osbourne’s management company final approval over the video’s script. The tech giant confirmed that Osbourne was contracted to post a tweet sharing the video as part of the agreement, with Sony specifying only that Osbourne must share the video in a way which clearly disclosed that he had worked with Sony. Addressing the tweet itself, Sony believed that the word “spot” in the text “Did this spot with the @PlayStation team” would be clearly understood by Twitter users to refer to an ad. They also believed that the placement of the wording at the beginning of the tweet meant it was sufficiently prominent for consumers to understand the commercial nature of the video before they watched it. The ASA said consumers should be made aware that a post was an ad before they engaged with it. The watchdog said: “We acknowledged the positioning of that wording in the tweet was both prominent and visible before the video started playing. “However, we considered the wording, including the use of the word spot to refer to the video, was not sufficient to clearly indicate to consumers that the tweet was part of a commercial relationship between Sony and Ozzy Osbourne and that the tweet was therefore an ad.” It added: “Because the ad did not make clear its commercial intent upfront, we considered it was not obviously identifiable as a marketing communication and concluded that it breached the Code.” It ruled that the ad must not appear again in the form complained about. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live No evidence to suggest Facebook not good for wellbeing, Oxford scientists say Harry and Meghan ring young online innovators after funding awards James Bulger’s mother condemns ‘disgusting’ AI clips on TikTok of murdered son
2023-08-09 07:58

Super Mario RPG to include original Super NES soundtrack and new music
With little over a month before the remake arrives, Nintendo has made an announcement regarding the game's music.
2023-10-04 19:16

A lifetime subscription to this AI CV builder is on sale for 91% off
TL;DR: A lifetime subscription to AI Resume Builder is on sale for £30.90, saving you
2023-05-13 12:27

'Who wants to make history?': MrBeast pitches 'largest prize' game show to Netflix, Disney, and other streaming platforms
MrBeast is known for pushing the boundaries of content on YouTube, but his newest announcement suggests that he plans on expanding his reach beyond the platform
2023-06-02 12:46

Humans Have Blown Past Key Limits for Earth’s Stability, Scientists Say
A team of Earth scientists first introduced the concept “planetary boundaries” almost 15 years ago to identify major
2023-05-31 23:59

Devtech Appoints Seasoned Technology Executive Michael Carr as CFO
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2023-05-24 19:56

Three down: Phone network not working as users report no service and lost messages
Three has gone down, leaving users with no service. Vast numbers of users reported issues with receiving messages and other problems. “We’re aware that a small number of customers may be experiencing issues with our network this morning,” the company wrote on Twitter. “Our engineers are working hard to fix this as soon as possible. We’re so sorry if you’ve been impacted by this.”
2023-12-01 19:28

Germany Expects TSMC to Approve Dresden Chip Plant Tuesday
The German government expects Taiwan Semiconductor Manufacturing Co. to give the go-ahead for the construction of a €10
2023-08-08 00:58

Buying a PS5? Sony Is Offering You a Free Game
If you're considering purchasing a PS5, Sony has decided to sweeten the deal by offering
2023-09-26 19:20

Apple issues iPhone 12 update over radiation concerns
Apple has provided a software update for its iPhone 12 to French regulators following concerns about radiation levels of the smartphone. France suspended sales of iPhone 12 handsets last week after claiming it failed to pass tests relating to electromagnetic radiation exposure limits. The US tech giant risked a product recall if a fix was not found, while other European countries warned they may follow France’s initiative. French authorities received a software update from Apple for its iPhone 12 on Tuesday, a source at the French digital ministry told Reuters. Apple had earlier contested the French findings, saying the iPhone 12 was certified by multiple international bodies as compliant with global standards. A spokesperson for Apple told The Independent that it was engaging with regulators in an effort to prove that its iPhone 12 is compliant. The US tech giant said it has provided France’s National Frequency Agency (ANFR) with independent third-party lab results proving the iPhone 12’s compliance, and met SAR regulations. Apple then said on 15 September it would issue a software update to accommodate the testing methods used in France. The company did not immediately respond to a request for comment on Tuesday. The move by Paris to suspend sales of the iPhone 12 handsets had prompted concerns in Belgium, Germany and the Netherlands. Belgium also reportedly requested the software update but it was limited to France, Belgian industry regulator said in an emailed statement. The Belgian regulator also said it expected more steps at a European level after the French authorities inform their peers about the fix and the fact that is not available widely in the European Union. French regulator Agence Nationale des Frequences did not immediately respond to a request for comment. The Dutch digital watchdog also did not respond to a request for comment. Italian authorities will wait for French deliberations over the Apple update before taking any decision, an Italian government source said. Researchers have conducted multiple studies over the last two decades to assess the health risks of mobile phones. According to the World Health Organisation, no adverse health effects have been established as being caused by them. The radiation warning in France was based on results of tests that differ from those carried out in other countries. Industry experts said there were no safety risks as regulatory limits, based on the risk of burns or heatstroke from the phone’s radiation, were set well below levels where scientists have found evidence of harm. Apple launched the iPhone 15 earlier this month and the iPhone 12 is not available to buy from Apple directly. It can, however, be bought from third parties that have inventory, or trade old phones. Apple routinely provides software updates for its phones and computers, mostly to fix a security issue. They can be focused on a particular model or a region, and sometimes Apple issues several updates in a month. The iPhone 12 update is set to be similar to any of these regular software fixes. Apple pings iPhones for eligible software updates and users install them. It is not clear if or when the update will be available for users. Additional reporting from agencies Read More Apple iPhone 15 and 15 Plus review: Quiet colours, impressively fast Google Pixel 8 camera will include ‘creepy’ face-changing AI iPhone 15: Apple workers strike in France ahead of biggest launch of the year You need to update your Apple devices right now iPhone 15 goes on sale – but you might struggle to actually get one iPhone 15: Apple workers strike in France ahead of biggest launch of the year
2023-09-26 23:24

Jon Jones backs Mark Zuckerberg to counter Andrew Tate's support for Elon Musk in possible fight between CEOs
Musk had proposed a cage match after a fan's concerns about Zuckerberg's jiu-jitsu skills and the Meta CEO accepted, saying, 'Send me location'
2023-06-23 16:29

Perfect Corp. and Paramount Launch Teenage Mutant Ninja Turtles: Mutant Mayhem Interactive AR Movie Experience
NEW YORK--(BUSINESS WIRE)--Aug 2, 2023--
2023-08-02 18:47
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