Google and the US Justice Department are beginning what might be the most decisive tech trial in a generation. The lawsuit could have substantial consequences – not only for the search giant, but for its rivals such as Apple and Meta, and the technology industry more broadly. The antitrust trial will examine claims from critics that Google has unfairly used its power to become dominant in a variety of parts of technology, in particular its search engine. The United States will argue Google didn’t play by the rules in its efforts to dominate online search in a trial seen as a battle for the soul of the Internet. The US Justice Department is expected to detail how Google paid billions of dollars annually to device makers like Apple, wireless companies like AT&T and browser makers like Mozilla to keep Google‘s search engine atop the leader board. DuckDuckGo has also complained, for example, that removing Google as the default search engine on a device and replacing it with DuckDuckGo takes too many steps, helping keep them to a measly 2.3% market share. DuckDuckGo, Microsoft and Yahoo are among a long list of Google competitors who will be watching the trial closely. “Google makes it unduly difficult to use DuckDuckGo by default. We’re glad this issue is finally going to have its day in court,” said DuckDuckGo spokesman Kamyl Bazbaz who said thatGoogle had a “stranglehold on major distribution points for more than a decade.” Google has denied wrongdoing and is prepared to vigorously defend itself. The legal fight has huge implications for Big Tech, which has been accused of buying or strangling small competitors but has insulated itself against many accusations of breaking antitrust law because the services the companies provide to users are free, as in the case of Alphabet’s Google and Facebook, or low price, as in the case of Amazon.com. “It would be difficult to overstate the importance of this case, particularly for monopolies and companies with significant market share,” antitrust lawyer Luke Hasskamp told Reuters. “This will be a major case, particularly for the major tech companies of the world (Google, Apple, Twitter, and others), which have grown to have an outsized role in nearly all our lives,” he added. Previous antitrust trials of similar importance include Microsoft, filed in 1998, and AT&T, filed in 1974. The AT&T breakup in 1982 is credited with paving the way for the modern cell phone industry while the fight with Microsoft is credited with opening space for Google and others on the internet. Congress tried to rein in Big Tech last year but largely missed. It considered bills to check the market power of the companies, like legislation to prevent them from preferencing their own products, but failed to pass the most aggressive of them. Big Tech’s rivals now pin their hope on Judge Amit Mehta, who was nominated by former President Barack Obama to the U.S. District Court for the District of Columbia. The lawsuit that goes to trial was brought by former President Donald Trump’s Justice Department. In a rare show of bipartisan agreement, President Joe Biden’s Justice Department has pressed on with the lawsuit and filed a second one against Google in January focused on advertising technology. Judge Mehta will decide if Google has broken antitrust law in this first trial, and, if so, what should be done. The government has asked the judge to order Google to stop any illegal activity but also urged “structural relief as needed,” raising the possibility that the tech giant could be ordered broken up. The government’s strongest arguments are those against Google‘s revenue sharing agreements with Android makers, which requires Google to be the only search on the smartphone in exchange for a percentage of search advertising revenue, said Daniel McCuaig, a partner at Cohen Milstein who was formerly with the U.S. Justice Department’s Antitrust Division. Additional reporting by Reuters Read More AI can help generate synthetic viruses and spark pandemics, warns ex-Google executive Google boss says he wants to make people ‘shrug’ How Google reshaped the world – and is about to do it all over again AI is using vast amounts of water Elon Musk says monkeys implanted with Neuralink brain chips were ‘close to death’ Volcano discovery could power electric cars for decades, scientists say

Amazon is adding the same kind of brain that powers ChatGPT into Alexa. The new technology is intended to allow the virtual assistant to be more powerful and able to speak with its owners in more natural conversations. The announcement were part of a wide array of new devices launched by Amazon this week. It also revealed new tablets and Echos, including those with screens, as well as plans to use generative artificial intelligence to create art to show on those screens. Every year, Amazon announces a number of Alexa devices, which have in the past included everything from soundbars to microwaves. This year, much of its focus was on artificial intelligence. While Alexa was one of the first virtual assistants of its kind to go mainstream, Amazon has lagged behind rivals such as Microsoft and Google in integrating new large language models into those systems. The sudden rise of such technology has sparked greater scrutiny of AI from regulators, given its explosion into general use and concerns over its potential impact on human life as well as industry, jobs and education. During a live event to unveil its latest range of Alexa-powered devices, Amazon looked to reaffirm its position as a market leader in AI by showing off an update to the assistant that will allow for more natural conversations with Alexa, rather than just the transactional request fulfilment it currently runs on. In a live demonstration of Alexa’s new large language model (LLM), Amazon devices boss Dave Limp showed how the new version of the assistant will be able to be more expressive in its responses - for example sounding happier when returning a positive sporting result for a user’s favoured team. Based within a new section of the service called “Let’s Chat”, Alexa will respond without the use of a wake word first, be able to pick up a conversation after a break and still understand the context, as well as understand inferences and more vague prompts in a way that Limp said is “like talking to a friend”. For example, the new Alexa will respond to the prompt “I’m cold” by turning on the heating in a connected home. Amazon has not confirmed a general release date for the new version of Alexa, instead focusing on an early preview programme in the US to try out the new capabilities among some users. Technology expert Ben Wood, chief analyst at CCS Insight, said it was “little surprise” to see Amazon discussing the power of its AI assistant in this way. “It undoubtedly knows that it needs to keep pace with rivals such as Google and Microsoft so articulating what it is doing in this area was essential for this event,” he said. “The upgraded way to talk to Alexa certainly makes it a more personal experience but success will depend on Amazon being able to get consumers to engage with the Echo devices in a very different way to the transactional and basic requests used today. “Some users may find it a little intimidating, but if successful it could make interactions a lot more conversational.” Elsewhere at its hardware event, Amazon unveiled a string of new hardware products, including several new Alexa-powered Echo smart speakers and smart home hubs, as well as new Fire tablets and updated Fire TV Stick devices. Read More Neuralink’s monkeys may have died due to brain implants contrary to Musk’s claims Facebook changes logo to ‘make F stand apart’ – but can you tell the difference? What is ‘Rumble’, where Russell Brand is posting videos? Neuralink’s monkeys may have died due to brain implants contrary to Musk’s claims Facebook changes logo to ‘make F stand apart’ – but can you tell the difference? What is ‘Rumble’, where Russell Brand is posting videos?

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