Since Elon Musk’s takeover of Twitter, many controversial users who were previously banned from the platform have been allowed back on and are flourishing. Users such as Andrew Tate have regained a platform to spout his harmful views to millions of users. But, while it may feel satisfying to troll such users, engaging with their tweets actually earns them money. Here’s why: Twitter recently announced it was paying out thousands of dollars in advertising revenue to users to “benefit” from their high engagement on tweets, earning more money the higher their engagement is. As part of Twitter’s Ad Revenue sharing program, users require “5M+ Tweet impressions in each month for the last 3 months”. Sign up to our free Indy100 weekly newsletter On Thursday (13 July), some eligible users began receiving notifications of how much money they would receive. The highest earner, Dogecoin co-founder Billy Markus, known online as Shibetoshi Nakamoto, earned $37,050. Tate also revealed in a tweet that he earned $20,379 from ad revenue generated in the reply threads under his posts. The money comes from the ad revenue generated in their replies below the content they post on the platform, and is paid out via the Stripe account that the user registered for creator subscriptions with. Twitter staffer, Patrick Traughber, said: “Excited to start sending our first payments to creators for ads revenue sharing today. “Creators are the lifeblood of this platform, and it's great to see so many creators I follow getting paid today. The program will be expanding soon—more to come!” The cash payouts come just a week after Meta launched its rival text-based platform, Threads. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Elon Musk has accepted an offer from legendary MMA fighter George St-Pierre to train him for his upcoming fight against Mark Zuckerberg. The two tech billionaires agreed to a “cage match” last week after Mr Musk first proposed a fight following rumours that the Meta boss was working on a new platform to rival Mr Musk’s Twitter. The UFC Apex centre in Las Vegas will be the likely location of the contest, which has been endorsed by UFC president Dana White. Mr Zuckerberg already practises martial arts and competed in his first jiu jitsu tournament earlier this year. Mr Musk, by contrast, claims to “almost never work out”, though does have a significant size advantage over his rival. Former UFC champion St-Pierre, who retired in 2019, is widely considered one of the greatest ever mixed martial artists, having won both the welterweight and middleweight titles. Addressing Mr Musk on Twitter over the weekend, the retired fighter wrote: “I’m a huge fan of yours and it would be an absolute honour to help you and be your training partner for the challenge against Zuckerberg.” On Monday evening, Mr Musk replied: “OK, let’s do it.” The SpaceX, Tesla and Twitter boss revealed that he had a “practice round” with podcaster and jiu jitsu fighter Lex Fridman on Monday evening. Mr Fridman also sparred with Mr Zuckerberg last week, with a video showing the Facebook founder submitting the black belt with a choke hold. No date has been set for the fight, though both opponents have spoken to the UFC president about the contest. Mr White said that the pair were “absolutely dead serious” about the bout. “They both said, ‘Yeah, we’ll do it’. They both want to do it’,” he told TMZ. “This would be the biggest fight ever in the history of the world. Bigger than anything that’s ever been done. It would break all pay-per-view records... You don’t have to be a fighting fan to be interested in this fight. Everybody would want to see it.” Read More Elon Musk confirms cage fight with Mark Zuckerberg Twitter hacker who took over Musk, Obama, Biden accounts gets prison sentence Elon Musk confirms cage fight with Mark Zuckerberg Elon Musk sparks outrage with threat to ban ‘cisgender’ as a ‘slur’ on Twitter

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