A new update has meant that Apple users can now say just "Siri" instead of "Hey Siri", but this modification has proven troublesome for one woman who has had to change her name as a result. Siri Price, a 26-year-old personal trainer from Edinburgh is used to having the same name as Apple's voice-activated digital assistant. While Apple's Siri stands for “Speech Interpretation and Recognition Interface," the name Siri is also Old Norse and apparently means “beautiful woman who leads you to victory". Since sharing the same name, the old version of the voice assistant would be triggered by saying the words "Hey Siri". “I work in a gym with a lot of people around so everyone learned quite quickly not to say ‘Hey’ when they greet me or there would be a lot of bleeping going on," she told The Sun. “It was annoying but manageable." But now this command is just "Siri," for the voice to be activated so it means people cannot say Siri's name without causing the voice feature to activate on their phones. As you can imagine, Siri is pretty annoyed with this new update. "Now people can’t even say my name. I’m absolutely fuming," she said. "My workmates had to sit down and think of a workaround because people’s phones have been going off non-stop." Consequently, it means Siri has had to come up with a different name for herself - Siz. “I’m sure Apple could have picked something else instead — there’s plenty of people called Siri and their lives have become just unbearable because of this," Siz added. Although Siz is not alone as those with the name Alexa possibly have similar feelings as their name is also the name of Amazon's virtual assistant. When this happened, it resulted in the name dramatically declining in popularity - perhaps due to parents releasing their child may have the same problem as Siri's. Something for tech companies to keep in mind when they're naming their voice assistants... Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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LinkedIn, the business-focused social media platform owned by Microsoft, announced on Monday it would be reducing its workforce by approximately 668, becoming the latest tech company to conduct mass layoffs. “Talent changes are a difficult, but necessary and regular part of managing our business,” the company wrote in a blog post adding that the changes were a result of adapting organisational structures and streamlining decision-making. The company said the roles being cut span across engineering, product, talent and finance teams. “We are committed to providing our full support to all impacted employees during this transition and ensuring that they are treated with care and respect,” LinkedIn wrote. This round of layoffs comes just months after LinkedIn laid off 716 employees in May citing a change in their Global Business Organization. In the first half of this year, tech companies like Microsoft, Google, Meta and Amazon saw massive layoffs in part because the sector struggled to keep up with salary maintenance while revenue slowed down. In January, Microsoft announced it would be reducing its workforce by 10,000 following a report showing company growth was at its slowest in six years. Part of that included advertising revenue that performed worse than expected. Microsoft’s advertising revenue partially comes from LinkedIn which makes money from ads on the platform in addition to users who pay a premium membership subscription fee. Though LinkedIn saw revenue and website membership growth over the last year, it is slower than in previous years. In Q4 of 2023, the company’s revenue increased 5 per cent year-on-year – a drop from the previous quarter at 10 per cent. The company also laid off 716 workers in May, after growing massively during the pandemic. Around 40% of LinkedIn’s almost 20,000 workers were hired during the pandemic. The cuts affect approximately 3 per cent of the total workforce at LinkedIn. The company has an estimated 21,000 employees – around 40 per cent of those workers were hired during the pandemic, according to The San Francisco Chronicle. Read More Who is hit hardest by Big Tech job cuts? Cooks and janitors Microsoft spent two years trying to buy Activision Blizzard. For Xbox CEO, that was the easy part IRS says Microsoft may owe more than $29 billion in back taxes; Microsoft disagrees

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MUNICH--(BUSINESS WIRE)--Jun 12, 2023--