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Apple seeks trademark of ‘actual apple’, Swiss fruit association says
Apple seeks trademark of ‘actual apple’, Swiss fruit association says
Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association. Fruit Union Suisse, an 111-year-old organisation that promotes the interests of fruit farmers in the country, may be forced to change its logo if the US tech giant succeeds in its legal bid. The association’s logo features a red apple with a white cross on it, having been slightly revised in 2011 in order to celebrate the organisation’s centenary. “We have a hard time understanding this, because it’s not like they’re trying to protect their bitten apple.” Fruit Union Suisse director Jimmy Mariethoz told Wired. “Their objective here is really to own the rights to an actual apple, which, for us, is something that is really almost universal... that should be free for everyone to use.” It is one of several attempts by Apple to gain intellectual property rights over the eponymous fruit, according to the World Intellectual Property Organisation. Countries that have acquiesced to Apple’s demands include Armenia, Israel, Japan and Turkey. Separate records from the Tech Transparency Project show that Apple filed more trademark applications than Amazon, Facebook, Google and Microsoft combined between 2019 and 2021. Apple first applied to the Swiss Institute of Intellectual Property for the trademark of a depiction of a Granny Smith apple in 2017, covering electronic, digital and audiovisual consumer goods. The request was only partially granted, leading Apple to submit an appeal earlier this year. “We’re concerned that any visual representation of an apple – so anything that’s audiovisual or linked to new technologies or to media – could be potentially impacted,” said Mariethoz. “Theoretically, we could be entering slippery territory every time we advertise with an apple.” The Independent has reached out to Apple for a response, though the company typically does not comment on ongoing legal matters. Read More Can Apple make us love virtual reality? | You Ask The Questions
2023-06-20 21:48
You can finally preorder the new handheld Playstation Portal Remote Player
You can finally preorder the new handheld Playstation Portal Remote Player
PREORDER: The new Playstation Portal Remote Player won't be released until Nov. 15, but it's
2023-09-02 05:52
Australia Signals Stepped Up Energy Overhaul Amid US Splurge
Australia Signals Stepped Up Energy Overhaul Amid US Splurge
Australia needs a whole-of-government approach to bolster spending and investment in clean energy, Treasurer Jim Chalmers said, citing
2023-11-02 10:17
UK Cybersecurity Officials Investigating Breach Affecting London Hospitals
UK Cybersecurity Officials Investigating Breach Affecting London Hospitals
British cybersecurity officials are investigating an alleged cyberattack on a group of hospitals in London that has led
2023-07-06 00:26
Google Launching Tools to Identify Misleading and AI Images
Google Launching Tools to Identify Misleading and AI Images
Google is adding two new features to its image search to reduce the spread of misinformation, especially now
2023-05-15 14:24
When will xQc quit react content? Kick streamer vows to bid adieu to controversial videos, but there's a catch
When will xQc quit react content? Kick streamer vows to bid adieu to controversial videos, but there's a catch
'If you don't do react content the world will be missing real value,' an xQc fan said, replying to the streamer's post
2023-08-12 14:26
Electric Vehicles Are Testing the UK’s Love of Small Cars
Electric Vehicles Are Testing the UK’s Love of Small Cars
It’s 4 p.m. on a wet Monday in southeast London, and we’re trying to parallel park uphill, a
2023-11-02 14:27
NETGEAR Brings Powerful Yet Compact WiFi 6E Mesh System to Its Nighthawk Line
NETGEAR Brings Powerful Yet Compact WiFi 6E Mesh System to Its Nighthawk Line
SAN JOSE, Calif.--(BUSINESS WIRE)--Sep 13, 2023--
2023-09-13 20:51
Amazon plans to hire 250,000 US workers for holiday season
Amazon plans to hire 250,000 US workers for holiday season
By Arriana McLymore NEW YORK, NY (Reuters) -Amazon said it plans to add 250,000 U.S. workers for the holiday shopping
2023-09-20 01:56
Top Republican says US officials are 'fearful' about UFO investigation
Top Republican says US officials are 'fearful' about UFO investigation
Fans of The X Files have got a new alien-related US government drama to get stuck into, it seems. Senior Republican Marco Rubio claims that those who have reported alien aircraft being retrieved by the US government “have held very high clearances and high positions within our government." The Florida senator and vice chair of the Select Committee on Intelligence did not reveal who had come forward with claims, but said: “Frankly, a lot of them are very fearful.” Sign up to our free Indy100 weekly newsletter “Fearful of their jobs, fearful of their clearances, fearful of their career.” At the start of June, James Comer, chair of the influential House Oversight Committee, said the group was looking into allegations that a top-secret military program already had a fully intact UFO. Republicans Anna Paulina Luna of Florida, a committee member, and Tim Burchett of Tennessee, who is not a committee member but has made claims about a government cover-up on the subject in the past, are to lead the probe. The investigation came after David Grusch, a 36-year-old airforce veteran, made public claims about UFOs. Grusch previously worked at the National Reconnaissance Office, on what is now referred to as Unidentified Aerial Phenomena (UAPs). Grusch told NewsNation that the government had retrieved a number of “non-human origin technical vehicles,” some of which contained “dead pilots”. “There are people who have come forward to share information with our committee over the last couple of years,” Rubio said on 26 June. Referring to Grusch, he added: “I would imagine some of them are potentially some of the same people perhaps he’s referring to.” Following the NewsNation interview, Department of Defense spokesperson Sue Gough said it had “not discovered any verifiable information to substantiate claims that any programs regarding the possession or reverse-engineering of any extraterrestrial materials have existed in the past or exist currently.” NASA also said that despite one of its priorities being the search for extraterrestrial life, it had not found credible evidence. Rachel Partlow, communications director for Burchett, told Newsweek on 27 June that the congressman was “aware” of Grusch's claims. She declined to comment on whether the veteran would be brought in to provide testimony, with hearing dates not yet set in stone. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-06-29 23:23
Tech titans have 'a very civilized discussion' with senators on artificial intelligence, Musk says
Tech titans have 'a very civilized discussion' with senators on artificial intelligence, Musk says
At a closed-door Senate forum on artificial intelligence, tech leaders are getting their chance to outline their views about possible oversight legislation
2023-09-14 02:52
Supreme Court strikes down affirmative action in college admissions, says race cannot be a factor
Supreme Court strikes down affirmative action in college admissions, says race cannot be a factor
The Supreme Court has struck down affirmative action in college admissions, forcing institutions of higher education to look for new ways to achieve diverse student bodies
2023-06-29 22:16