Political ads on Instagram and Facebook can use deepfake technology, Meta says – but they must say so
Ads on Instagram and Facebook can use artificial intelligence technology to create photos, videos and audio of events that don’t actually exist, Meta has said. But those advertisers must make clear that they are not actually real if they are advertising on political or social issues, Meta said. When they do so, Meta will add a small note on the ad that gives information about the fact that it has been created with artificial intelligence. Meta said that it was introducing the new policy “to help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use of AI”. It will go into effect in the new year, across the world, it said. The new policy will require advertisers to make clear if their political ads have an image, video or audio that looks real but was digital created or altered so that it looks like someone is saying something they didn’t, shows a person or event that is not actually real, or poses as a depiction of a real event but is actually fake. If the content is digitally created or altered by in ways that “are inconsequential or immaterial to the claim, assertion, or issue raised in the ad”, Meta said. It gave examples such as using technology to adjust the size or sharpen their image, but noted that those could still be problematic if they change the claim in the ad. But it also said that those fake videos, images and audio will still be allowed to be posted on the site. Instead, Meta will “add information on the ad when an advertiser discloses in the advertising flow that the content is digitally created or altered”, it said, and that same information will appear in Meta’s Ad Library. It said that it would give further information about that process later. It did not say how advertisers will flag such ads, what will be shown to users when they are flagged, and how those who do not flag them will be punished. Meta did say that it would remove any ads that violates its policies, when they are created by artificial intellgience or real people. If its fact checkers decide that a piece of content has been “altered”, then it will stop it from being run as an ad, the company said. “In the New Year, advertisers who run ads about social issues, elections & politics with Meta will have to disclose if image or sound has been created or altered digitally, including with AI, to show real people doing or saying things they haven’t done or said,” said Nick Clegg, Meta’s president for global affairs in a series of tweets that announced the new policy. “This builds on Meta’s industry leading transparency measures for political ads. These advertisers are required to complete an authorisation process and include a ‘Paid for by’ disclaimer on their ads, which are then stored in our public Ad Library for 7 years.” Read More The rise of the AI friend – but what happens when ‘bots’ turn into ‘bad’ mates? Instagram working to let people make AI ‘friends’ to talk to Meta launches paid-for version of Instagram and Facebook
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Shanna Moakler defends daughter Alabama Barker after being trolled for bad grammar: 'I am proud of you'
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Thiess of Kaltenbrun, the Man Who Went on Trial for Being a Werewolf
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A hidden iPhone setting has been discovered that drains your battery
There's nothing worse than the dreaded 10 per cent battery alert kicking in while out and about and no charger at hand. Well now, a hidden iPhone setting that could be draining your battery has been revealed – and most people don't even know it exists. The 'Wi-Fi Assist' setting is a program to monitor your phone's connection. When there's no Wi-Fi, your phone automatically switches to 4G/5G. All the while, it will be working overtime in the background to maintain a connection with the Wi-Fi, despite it being on one bar. "For example, if you're using Safari with a poor Wi-Fi connection and a webpage doesn't load, Wi-Fi Assist will activate and automatically switch to cellular so that the webpage continues to load," the Apple website explains. While this is a great feature for smooth internet browsing, it could very well be draining out the battery life and mobile data. To turn this off, all you need to do is head to Settings > Mobile Data > Wi-Fi Assist and simply switch it off. To really max iPhone battery life, you can also use Low Power Mode, turn down the brightness and limit Location Services, which can be found in Settings > Privacy. Sign up for our free Indy100 weekly newsletter It comes after the news that the iPhone 15 Pro battery life could very set new records. According to reports, there are rumours of two major updates that involve prolonging that much-needed battery. Laptop Mag suggested that Apple users could expect a larger battery, without the need to bulk up the device. In June, Twitter leaker AppleTrack claimed to have information on the capacity of the iPhone 15. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
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CORRECTING and REPLACING New Indie Game ‘Memory Fragment’ Enters Early Access on Steam
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