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Twitter users are still reeling from the platform’s abrupt branding change to "X". The social media app changed its branding on Monday morning after scarcely a day’s notice, with many mocking the new look of the platform. Channel 4 got in there early by reminding Elon Musk, Twitter’s owner, of the time they tried to launch a major rebrand – and it didn’t quite stick. The broadcaster’s social media account posted: “People still call our streaming service 4OD so good luck”. Sign up to our free Indy100 weekly newsletter Channel 4’s 4OD was one of the first major on-demand TV services in the UK, where many people rediscovered classic shows such as Friends, Gogglebox and How I Met Your Mother. Eventually, however, network executives decided it was time to fix something that definitely was not broken, rebranding the service as All 4. The moniker clearly didn’t stick. Twitter executives will hope they have a little more success with their change. Meanwhile, billionaire Elon Musk has already faced significant criticism for the way he has handled the company since taking it over last year. He fired 80 per cent of the tech company’s staff last year, many finding out in brutal circumstances by opening their laptops and discovering they no longer had a job when the machine would not log them in anymore. The result, many commentators have agreed, is a degraded product, with major glitches including all links to external websites temporarily failing, and day-long caps on how many tweets users can look at. Musk has also restored the accounts of thousands of previously suspended users, including neo-Nazi and QAnon accounts. He also tried to restore former President Donald Trump’s account – but Trump wasn’t having any of it, preferring to stick with his own app, Truth Social. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Apple has unveiled an augmented reality headset which it claims to be “the most advanced personal electronic device ever”. Called Vision Pro, it is labelled as “mixed reality” as it combines “virtual reality” – in which the wearer is fully immersed in the digital world – with “augmented reality” – where digital images are overlaid onto the real world. Apple CEO Tim Cook said: “Blending digital content with the real world can unlock experiences like nothing we’ve ever seen.” The device, which resembles a pair of ski goggles, features a glass 23-million-pixel screen which covers the upper face and is controlled using the wearer’s eyes, hands and voice. It enables what Apple calls “spatial computing” – where the wearer can interact with digital content “just like it’s in your physical space”. The headset features built-in speakers and attaches using an adjustable headband, while a wire leads from the device to a battery pack which sits in the user’s pocket. Vents draw in air to cool the device down, rendering it “virtually silent”, Apple claimed. Vision Pro will cost 3,499 US dollars (£2,800) – roughly 10 times the price of the Meta Quest 2, the leading VR headset from Facebook’s parent company, which retails for £299.99. It will be available online and in Apple stores in the US from early next year and will come to more countries “later next year”. After years of speculation, the product was unveiled at Apple’s annual Worldwide Developers Conference at its California headquarters on Monday. This is the first augmented reality headset released by Apple, and the first new product it has launched since announcing the Apple Watch in 2015. Mr Cook, who succeeded Steve Jobs as Apple CEO in 2011, said: “I believe that augmented reality is a profound technology. Blending digital content with the real world can unlock experiences like nothing we’ve ever seen. “Vision Pro is a new kind of computer that augments reality by seamlessly blending the real world with the digital world. “With Vision Pro, you’re no longer limited by a display. Your surroundings become an infinite canvas. “There are certain products that shift the way we look at technology and the role it plays in our lives. “Apple’s Vision Pro, together with Vision OS, introduces an entirely new spatial computing platform, a platform that presents incredible possibilities for our users and exciting new opportunities for our developers.”