For the past few years, ESG investment ratings and scores have been a magnet for controversy. Elon Musk

SANTA CLARA, Calif.--(BUSINESS WIRE)--Sep 20, 2023--

SAVE 49%: Livestream the Europa Conference League final for free with a streaming-friendly VPN. A

Following a 2v1 boxing match, Adin Ross conducted a live stream where he expressed his desire to meet the American boxing legend Floyd Mayweather Jr

As the biggest YouTuber out there, MrBeast is known for his eye-catching thumbnails. However, he recently noted one change that is causing even more people to view his videos. The 25-year-old - whose real name is Jimmy Donaldson - has over 181m subscribers and so knows what causes viewers to click on his latest piece of elaborate content. Often, MrBeast - like many other YouTubers - can be seen pulling a shocked face to attract and intrigue viewers to watch in his thumbnail images. But after testing out different versions for his videos, he shared how the classic pose isn't as effective as he thought, explaining that thumbnails with his mouth shut do better. “I closed my mouth on all my thumbnails and the watch time went up on every video lol,” MrBeast said on Twitter/X. “My mouth is now closed in all my thumbnails but the war has just begun. We must not rest until mouths are closed in everyone’s thumbnails." In the tweet, he shared a screenshot of the different combinations where YouTube declared the thumbnails of him flashing a smile were a "winner," compared to the traditional shocked face. "Now all YouTubers will shut their mouths," one user jokingly tweeted, to which the MrBeast replied: "Thank god." When someone asked the YouTuber if the shocked face thumbnail era was over, he answered: "Seems like it, here’s more results. Now that I can actually A/B test thumbnails I don’t have to guess and I just test and see what people want." The YouTuber admitted: "My mouth would have closed years ago if I had this tool." Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

WASHINGTON (Reuters) -The United States will not pay reparations to developing countries hit by climate-fueled disasters, John Kerry, the U.S.

Meta’s Twitter rival Threads appears to be struggling to hold on to users as its daily active user count is down by about four-fifth since its launch – just days after it broke records as the fastest-growing app ever. Within a few days of its launch, Instagram’s threads reached 100 million users, making it the most rapidly growing app ever developed. In comparison, OpenAI’s ChatGPT, which was the previous fastest-growing app, took two months to reach 100 million users. Growing at such a rapid rate, Threads easily became the leading competitor of X (formerly Twitter) with about three times as many users as all other rivals combined within hours of launching. But new data assessed by market research firm Sensor Tower suggests Threads is facing challenges in retaining its user base. The firm’s analysis points out that the daily active user count of Threads is down by 82 per cent since the app’s launch as of 31 July, CNN reported. Fewer users are opening the app and doing so less frequently, apart from spending less time there, according to Sensor Tower. Citing the market research firm, CNN said users spent barely three minutes per day on Threads, compared to nearly 20 minutes during its initial launch. Analysis by another firm Similarweb also pointed out that Threads is struggling to retain its users. While the app’s usage peaked on 7 July – immediately after its launch – with over 49 million daily active users on Android alone, this number had fallen to 12.6 million by 23 July, according to a blog post by Similarweb. At its peak, Threads reportedly had over a third of X’s audience on that platform, but by 23 July, this had dropped to about 12 per cent of the users on the Elon Musk-owned platform. Sensor Tower noted that Threads’ daily active user count is still falling at about 1 per cent each day. “Threads took off like a rocket, with its close linkage to Instagram as the booster. However, the developers of Threads will need to fill in missing features and add some new and unique ones if they want to make checking the app a daily habit for users,” Similarweb noted in its blog post. Despite falling numbers, Meta chief Mark Zuckerberg is “quite optimistic” about the app, intending now to focus on “retention and improving the basics”, according to CNN. “And then after that, we’ll focus on growing the community to the scale we think is possible,” Mr Zuckerberg said. Read More Meta is secretly building an AI chatbot with the personality of Abraham Lincoln Are you a Facebook user? Here’s how to claim your share of $725m settlement in privacy lawsuit Elon Musk red-faced as police halt Twitter sign removal leaving company called ‘ER’ Mark Zuckerberg reveals his 4,000 calorie diet and large McDonald’s order Meta is secretly building an AI chatbot with the personality of Abraham Lincoln Here’s how to claim your share of $725m settlement in Facebook’s privacy lawsuit

The epicenter of Europe’s heat wave is shifting back to fire-ravaged Greece, as temperatures are set to hit

The European Union’s transition to clean energy marked a milestone in May, when solar panels generated more electricity

Remnant 2 does not support cross-platform play, meaning friends on different platforms cannot play the ARPG together.

If you use two or more monitors for your PC, Microsoft is testing a new

WALTHAM, Mass.--(BUSINESS WIRE)--Aug 10, 2023--