Advertisers are refusing to return to X – formerly Twitter – after the platform’s owner Elon Musk told them to “go f*** yourselves” if they try to pull their marketing from the microblogging site. After Mr Musk was accused of antisemitism last month, a number of the world’s biggest companies and X’s biggest advertisers, including Apple and IBM, pulled their marketing from the platform. While the Tesla chief initially said he was “sorry” and denied any suggestion he was antisemitic, he later added that advertisers who withdrew their marketing from X because of his tweet should “go f*** yourselves”. “If someone is going to try to blackmail me with advertising, blackmail me with money? Go f*** yourself. Go f*** yourself. Is that clear? I hope it is,” Mr Musk said at the New York Times’ Dealbook Summit. “The whole world will know that those advertisers killed the company and we’ll document it in great detail,” he added. Now, a number of marketing agencies say the brands they represent are firmly against returning to advertising on X. “Thank you Elon Musk, for making it very clear how seriously you take advertisers concerns... Advertisers, judge for yourselves if this is a man who you can do business with,” Lou Paskalis, the founder and chief of the marketing consultancy AJL Advisory, posted on X. “There is no advertising value that would offset the reputational risk of going back on the platform,” Mr Paskalis told NYT. Advertisers are unlikely to step in to support X, said Ruben Schreurs, the chief strategy officer at marketing firm Ebiquity. The row began last month after Mr Musk endorsed a post claiming that Jewish people “have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them” as the “actual truth”. In response, a number of top companies, including Apple, Disney and Coca Cola, have since removed paid ads from X – moves that could slash the company’s revenue by millions of dollars. Watchdog Media Matters also published a report alleging that ads on X were being placed next to posts supporing Nazism, in response to which the social media company filed a defamation claim against the group. Mr Musk’s rank at the Dealbook Summit came come on Wednesday. “I will certainly not pander,” the multibillionaire said. He even took a direct jab at Disney chief Bob Iger who had earlier explained why the entertainment company had pulled advertising from X. Just hours after Mr Musk’s expletive-laden comment on Wednesday, X chief Linda Yaccarino attempted to soften the damage, sharing the owner’s apology on the platform and appealing to advertisers to return. “Here’s my perspective when it comes to advertising: X is standing at a unique and amazing intersection of Free Speech and Main Street — and the X community is powerful and here to welcome you,” Ms Yaccarino said. “Businesses are simply full of people, and people like to be treated well, respected and dealt with with dignity,” Steve Boehler, founder of marketing management consultancy Mercer Island Group, told NYT. Read More Everything we know about Tesla’s Cybertruck after first cars are delivered Musk says antisemitic tweet was ‘foolish’ – but blames media for angry reaction Elon Musk believes OpenAI may have made ‘dangerous’ discovery OpenAI may have made a ‘dangerous’ artificial intelligence discovery, Elon Musk says Elon Musk publicly tells advertisers to ‘go f*** yourselves’ Elon Musk mocked for trying to resurrect QAnon Pizzagate conspiracy

INDIANAPOLIS--(BUSINESS WIRE)--Sep 11, 2023--

By Sheila Dang (Reuters) -Twitter users will soon need to be verified in order to use TweetDeck, the social media

NEW YORK--(BUSINESS WIRE)--Sep 8, 2023--

Record-breaking wildfires in Canada are heading toward key population centers in the country’s west, prompting the province of

The man who is 'ageing backwards' Bryan Johnson has revealed he now uses a machine to generate tears after his body stopped producing them. Johnson, who has the 'biological age of an 18-year-old' has gone viral for going to extremes to achieve peak health, however, it would seem everything isn't going so smoothly with his eyesight. "I have a dry eye condition which we found in our routine [doctor] visit", he tells the camera. He then films himself using the FDA-approved iTear100, which massages the side of his nose to stimulate tear ducts. Sign up to our new free Indy100 weekly newsletter

When it comes to getting paid — and paid back — most people and businesses want their money as quickly as possible.

Apple Inc's shares on Monday hit a record high for the first time in 17 months, as the

TL;DR: As of May 11, you can snag a refurbished MacBook Pro (Core i5, 8GB

A growing number of media outlets are blocking a webpage-scanning tool used by ChatGPT creator OpenAI to improve...

Online gamblers bet hundreds of thousands of dollars on whether the submarine that went missing on a recent expedition to the Titanic, in what online critics called a “dystopian” use of digital finance. Since Wednesday, people wagered at least $300,000 on the fate of the vehicle using the crypto platform Polymarket, Mother Jones reports. On the site, betters buy and sell shares on the outcomes of events using cryptocurrency, and can redeem their shares for $1 each if their guesses are correct. Follow the latest updates on the missing Titanic submarine here “For the purposes of this market, the vessel need not have been rescued or physically recovered to be considered ‘found,’” reads the description page for the submarine bets. “If pieces are located, but not the cabin which contains the vessel’s passengers, that will not suffice for this market to resolve to ‘Yes.’” One user, asking only to be identified by his first name, Rich, told Mother Jones he made around $3,250 betting. He argued what he was doing was morally defensible because unlike the regular stock market, it had no impact on the fate of the entity being wagered upon. “My answer would be that markets are fundamentally immoral. There’s no ethical consumption under capitalism,” Rich said. Others weren’t so sure. Social media users racked up thousands of likes criticising such gamblers. “Actually insane,” one commenter wrote. “Imagine making money off of if someone is gonna die or not.” Polymarket defended its offerings on the submarine, arguing that it was a neutral way of calculating the likelihood of a rescue. “If the families were privy to Polymarket, they could use the market as a way to obtain the real-time, unbiased probability of the submarine being recovered,” the company said in an email to Gizmodo. “That is a far more valuable service to them than sensationalist media coverage: with our markets at least they understand the true probabilities.” Bookmakers take bets on nearly everything, from sports to sex tapes, but the industry does have some lines regarding poor taste. According to Betting Gods, a gambling industry tip site, most major bookmakers refused to take bets regarding the death of Queen Elizabeth. “Major bookmakers won’t bet on the Queen dying as it would offend most of its regular customers. Whether they all agree with Britain having a royal family or not, most people would prefer to bet on a variety of other things such as sports,” the site wrote in an article. “When asked the question of why bookmakers won’t bet on what age the queen will die, the spokespeople of all the major bookmakers were unanimous in saying that it was important that people understand where the parameters of bad taste bets can’t be crossed.” Read More US launches prosecutions of Chinese companies on charges of trafficking fentanyl ingredients Titanic sub latest - Coast Guard makes stunning admission about ‘explosion’ when submersible lost contact OceanGate CEO said he was ‘personally insulted’ by ‘baseless cries’ about Titanic sub’s deadly safety flaws Federal court halts ‘suppressive’ Florida drag ban Florida's law targeting drag shows is on hold under federal judge's order Recovery could cost millions as Coast Guard stunningly admits submersible ‘explosion’

The next Fortnite World Cup, known as the FNCS Global Championship 2023, begins on Oct. 13 in front of a live audience in Copenhagen, Denmark.