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BOSTON--(BUSINESS WIRE)--Jul 10, 2023--

Instagram Threads could become a billion-person app, Meta boss Mark Zuckerberg has said. The chief executive hit out against predictions that the app was losing steam, saying that it continued to keep its momentum. “Threads also remains a compelling long-term opportunity, and we’re excited to build on the strong product momentum we have going into next year,” the company’s chief financial officer Susan Li said. Meta launched Threads three months ago, as part of an attempt to take over from Twitter. It became the fastest growing app in the world, seemingly helped by dissatisfaction with Twitter, but has lost some of its attention amid criticism of the app’s design and features. But Meta said as it revealed its latest results that it was still focusing on Threads and expected it to grow. Eventually, it could have a billion people, Mr Zuckerberg suggested. “I’ve thought for a long time there should be a billion-person public conversations app that is a bit more positive,” Mr Zuckerberg said in the earnings call. “I think that if we keep at this for a few more years, then I think we have a good chance of achieving our vision there.” Instagram boss Adam Mosseri said on Threads that the company will be focusing on support for Europe – where it remains unavailable owing to privacy concerns – as well as better compatibility with other apps and Instagram. Mr Zuckerberg also reiterated his focus on the metaverse and augmented reality, another key focus for the company that has led to some criticism from those who claim it has failed to live up to its potential. That technology, alongside artificial intelligence, remains the company’s long-term focus, he said. Generative artificial intelligence will get more important in the future, Mr Zuckerberg said. But he pointed to existing AI features that power the feeds inside Meta’s apps, for instance. Read More Mark Zuckerberg uses Meta’s new AI Ray-Bans to braid daughter’s hair Instagram Threads adds yet more features as it tries to take over from Twitter What to expect Apple’s surprise, spooky upcoming launch

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Instagram’s team is working on a number of updates for its new Threads app, its management has said. Meta launched Threads – a Twitter rival that is built by the Instagram team and uses its branding – late on Wednesday. It has already gained some 70 million users, capitalising on chaos and technical problems at Twitter. But it is still without a number of major features, including those that are readily available on Twitter. The head of Instagram, Adam Mosseri, has been responding to users on the Threads app itself promising that a number of those features are coming. Chief among them is the option to change between accounts. Even though Threads is a separate app from Instagram, users must sign up with an Instagram account – which is then stuck signed in, without the option to quickly switch between other accounts. Mr Mosseri said that and many other additional features were being worked on by its team. Those other tools including a devoted desktop version, better search and hashtags, and better integration between Threads and Instagram so that posts can be shared between the two. But perhaps the biggest request has been for a chronological feed that includes posts only from those accounts that a user actually follows. At the moment, Threads is built around one news feed that is filled with algorithmically chosen content, much of which comes from accounts that a user has not explicitly chosen to subscribe to. Mr Mosseri said that was being worked on, and could arrive in the “next couple weeks”, but it was not necessarily a priority. “I do think a lot of why people are getting so much engagement right now is because you don’t need to follow a bunch of people in order to discover a bunch of new accounts in feed,” he wrote. Threads has ruled out some expected changes, too. That includes direct messages, with Mr Mosseri suggesting that he did not want to give users another inbox to check, with Meta already offering a number of other messaging platforms. Both Mr Mosseri and his boss, Mark Zuckerberg, have ruled out any rush to put ads into Threads. Mr Zuckerberg said that the site would decide on ads when the app was moving towards a billion users, and that for now the company was working on getting even more scale. Read More Threads hits 70 million sign-ups on its second day People are realising something really worrying about Threads Twitter threatens legal action against Meta over new ‘Threads’ app

WASHINGTON (Reuters) -A U.S. appeals court on the West Coast opened a docket on Thursday on the U.S. Federal Trade