Twitter, recently rebranded as X, now sorts account posts based on their like counts, straying away from the platform’s historic approach to display them in the chronological order in which they were posted. This new change affects how logged-out users see other profiles and comes as the latest in the string of alterations made to the platform since Tesla titan Elon Musk took over the company last year. Before the platform was rebranded as X, Twitter blocked users without an account from accessing the site in any form, directing them instead to the login page – a move that was quickly ended. Now for logged-out users, X shows posts on other profiles sorted by their like counts. This new sorting method seems to be done based on likes, and not by the number of views garnered by individual posts as it can be seen that tweets with more views, but fewer like counts are showing up lower in the feed. For instance, if a logged-out user – or one who hasn’t signed up on the platform – now visits Elon Musk’s account, they would see on top his cheeky April 2022 tweet about “buying Coca-Cola to put the cocaine back in” and not his most recent post. Some posts by users on the platform suggest this change was likely made towards the last week of July. It remains unclear why this change has been made as it could frustrate users who may want to see the most recent posts made by other profiles. Earlier this week, X also placed Tweetdeck into a paid service and placed it behind a paywall, and also slowed down access to rivals, and news organisations via the platform. The change makes accessing Tweetdeck, rebranded recently to “X Pro”, to require a subscription to the company’s premium service Blue. Those visiting Tweetdeck’s website without a Blue subscription are now being redirected to a page promoting signup to the premium service. X also seemed to have added a delay of about five seconds when people clicked on links to go elsewhere on the web. The delay was found to be applied to a range of rival social media platforms, including Facebook, Instagram, Threads, and Bluesky. Websites of news organisations that have been critical of Mr Musk such as Reuters and the New York Times also seemed to be slow to load. Read More Elon Musk’s Twitter slows down access to rival websites Twitter is turning Tweetdeck into paid service after slowing down access to rival sites Mark Zuckerberg says he’s ‘out of town’ as Elon Musk drives to his house to fight Snapchat experiences ‘temporary outage’ as My AI chatbot posts own Story Musk’s Twitter takeover sparks mass exodus of climate experts Elon Musk’s Twitter slows down access to rival websites

LOS ANGELES--(BUSINESS WIRE)--Aug 10, 2023--

The headquarters of Twitter was left with a sign saying “ER” after San Francisco Police interrupted the physical rebrand of the social media platform’s offices. The new name, “X”, was later projected onto the building as night fell. The operation to take down the old sign was put on hold on Monday afternoon after Mr Musk didn’t obtain the correct permits for the crane that had been placed on the street, blocking traffic, according to a witness. “Welp, @twitter name so coming off the building right now but @elonmusk didn’t get permit for the equipment on the street so @SFPD is shutting it down,” Wayne Sutton tweeted from the scene. A San Francisco Police Department spokesperson told The Daily Beast that they had responded to “a report of a possible unpermitted street closure. Through their investigation officers were able to determine that no crime was committed, and this incident was not a police matter”. The name change has led to the social media platform dropping in value by between $4bn and $20bn, according to Bloomberg. The move has also been mocked as uninspired. “The old Twitter logo was open, accessible, instantly recognisable around the world. This new one looks like the logo of a seedy suburban strip club. Devoid of colour, bland, generic... BORING! This is branding suicide!” CM Kosemen wrote. “Taking one of the most recognizable brand names in the world and changing it to X is unfathomably dumb. Sounds like a porn site and the logo looks like the emblem to a bad Call of Duty gamebattles team from 2008,” YouTuber Charlie White wrote. “Gonna be honest this new widget design looks like an app for a membership-only human trafficking gentlemen’s club headquartered in Budapest,” one user said. “Musk doesn’t have the money or the staff to meaningfully update or even fix Twitter, so he’s making the cheapest, smallest tweak he can – literally swapping out a GIF file - that grabs the biggest headlines. It’s nothing but a cheap, meaningless play to get his name in the press,” comedian Adam Conover added. Mr Musk wrote on Sunday about wanting “a good enough X logo,” prompting his supporters to offer their suggestions. Sawyer Merritt posted several, with Mr Musk choosing one of them, saying: “Going with minimalist art deco on the upper right. Probably changes later, certainly will be refined.” The new logo is very similar to a generic Unicode character, which is an international symbol that would be impossible to trademark, the founder of Bellingcat, Eliot Higgins, noted. Meta, the operator of X competitor Threads, and Microsoft both own versions of the X symbol, which could possibly lead to legal disputes. “Twitter Japan apparently legally cannot change their rebranding to ‘X Japan’ because the Jrock band X JAPAN owns the rights to the name. How funny would it be if Yoshiki is the one who saves us all from this awful rebranding move? LOL,” one user noted. “I’m not a [copyright] lawyer but I think he should have figured out if he owned the name before changing it,” Vanity Fair special correspondent Molly Jong-Fast wrote. “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app,” Mr Musk wrote on Monday. “This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video.” Mr Musk claimed that users would soon have the “ability to conduct your entire financial world” on the app. “The Twitter name does not make sense in that context, so we must bid adieu to the bird,” he said. Mr Musk has reportedly been fond of the letter X for decades, co-founding an online bank called x.com in 1999, which later merged and grew into what is now PayPal. Read More Elon Musk’s ‘X’ already trademarked by Mark Zuckerberg’s Meta for ‘social networking services’ TikTok launches text-only posts as social media innovation race heats up Twitter to X: Why Elon Musk rebranded the social networking platform Elon Musk’s ‘X’ is already trademarked by Mark Zuckerberg Twitter to X: Why Elon Musk rebranded the social networking platform Twitter rebrands to X as Elon Musk loses iconic bird logo

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People were baffled when news broke that Tom Jones had died aged 95, leading many to believe the Welsh singer had passed away. However, it was legendary entertainer Thomas John Woodward, known by his stage name Tom Jones. Awkwardly, social media was flooded with tributes for the Welsh singer, with one Facebook user sharing an attempt to fuel the rumour, writing: "At about 11 a.m. ET on Saturday (August 12, 2023), our beloved singer Tom Jones passed away. Tom Jones was born on June 7, 1940 in Pontypridd. He will be missed but not forgotten. Please show your sympathy and condolences by commenting on and liking this page." Many more people shared photos of the 'Sex Bomb' singer online with RIP messages, but The Voice judge is alive and well. Sign up for our free Indy100 weekly newsletter Tom Jones, who wrote the longest-standing musical to date The Fantasticks, sadly lost his battle with cancer on Friday (11 August). Alongside the late composer Harvey Schmidt, Jones' Broadway musical lasted 42 years after opening in Greenwich Village in 1960. Heartwarming messages and memories soon flooded X (formerly known as Twitter). "One of my fondest college memories was when our choreographer would make us stretch to "Orphan in the Storm". In just under a decade Tom Jones, along with Harvey Schmidt, brought us The Fantasticks, 110 in the Shade, I Do! I Do! and Celebration. Incredible. RIP Tom Jones," one person penned. Another wrote: "RIP to writer/lyricist/director Tom Jones. He's most known for his Broadway musicals The Fantasticks, 110 in the Shade & Celebration. Great music and a wonderful legacy. Thank you, Mr. Jones." Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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