This week, six fashion influencers found themselves the subject of internet scrutiny. The group had gone on a trip to Shein’s “innovation center” in Guangzhou, China, and the videos many posted to social media of clean facilities, spacious work areas, and happy employees painted a very different picture than previous reporting on the fast fashion brand’s questionable production practices. In 2022, a Channel 4 investigative report found that workers at Shein factories were paid as little as 2 cents per piece while working as long as 18 hours a day. More recently, the United States Congress questioned whether the brand’s supply chain includes forced labor. In response, the brand has often deflected, saying they will increase auditing and training.

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