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Skincare brand Bioré and content creator Cecilee Max-Brown have come under fire after posting a branded TikTok that spoke about school shootings. Max-Brown posted a now deleted TikTok to her account last week in collaboration with Bioré for their pore strips. The TikTok was created for mental health awareness month, with Bioré asking creators and consumers to share what they are ‘stripping away’. In the TikTok, Max-Brown spoke about her experience of surviving a school shooting and told viewers that in collaboration with Bioré she was ‘stripping away’ anxiety. ‘We want you to get it all out,’ referring to Bioré’s mental health campaign, she adds: ‘not only what’s in your pores but most importantly what’s on your mind too.’ Sign up to our free Indy100 weekly newsletter The content creator and model then went onto explain that she’s be struggling with her anxiety ‘after seeing the effects of gun violence first hand.’ At the end of the video she says: ‘Join me and Bioré skincare in speaking up about mental health.’ The TikTok was accompanied by various videos of Max-Brown applying skincare products, taking walks, and journaling and more. Viewers were shocked to see something so serious and sensitive as a school shooting spoken about in the context of a paid partnership video for skincare. Despite the original TikTok being taken down, users have re uploaded it, with people leaving comments such as ‘is this real?’ ‘This is disgusting!’ ‘WHAT?!’ ‘Capitalism wild…’ and more. Some also took to Twitter to express their disapproval of the advertisement choices made. In response to the backlash, both Bioré and Max-Brown have issued statements regarding the advert. Bioré said that they were ‘so sorry’ for the TikTok, in a statement posted to Instagram. They wrote ‘we did it the wrong way. We lacked sensitivity around an incredibly serious tragedy, and our tonality was completely inappropriate.’ They added: ‘We are committed to continuing our mental health mission, but we promise to do it in a better way.’ Max-Brown issued her own statement on TikTok, writing ‘I am so sorry about this partnership video. This was strictly meant to spread awareness about the struggles that I have had with anxiety since our school shooting.’ She added, ‘I did not mean to desensitise the traumatic event that took place.’ @cecileemax Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Financial firms are once again lining up to attempt to get their proposed spot bitcoin exchange-traded-funds approved by

WhatsApp has introduced a new feature that will bring generative artificial intelligence tools to the platform for the first time. The world’s most popular messaging app, which counts close to 3 billion monthly active users around the world, will allow a limited number of people to create custom stickers using a new AI-powered ‘Create’ button. The latest feature follows similar generative AI tools from other messaging platforms, with Snapchat introducing a ‘My AI’ chatbot in February powered by OpenAI’s ChatGPT technology. Instagram, which is also owned by Meta, is reportedly planning its own AI chatbot that will come with up to 30 different personalities for users to choose from. Meta did not respond to a request from The Independent for more details about Instagram’s AI plans, though leaked images reveal options for asking questions, seeking advice and offering writing assistance. “Bring AI to your chats for a more fun and engaging experience,” stated text on the leaked images. “Chat with 30 AI personalities and find which one you like the best.” The new WhatsApp update, first spotted by WaBetaInfo, means WhatsApp users do not require external tools or specific design skills in order to create stickers. They will simply need to enter a text-based command in order for the stickers to be generated, similar to image generator tools like Midjourney and OpenAI’s Dall-E. “AI stickers are generated using a secure technology offered by Meta,” the WhatsApp news site noted. “It’s important to note that this feature is optional and those AI stickers are easily recognisable. This means that the recipient may understand when a sticker has been generated by the AI technology from Meta.” The Independent has reached out to Meta for more information about WhatsApp’s latest AI tool, though the company typically does not comment on features before they are released publicly. Currently only Android users signed up to WhatsApp’s Google Play Beta Program have access to the custom sticker creator tool. Read More WhatsApp update: App finally launches new way to transfer chat history, fixing major security issue

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