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Skincare brand apologise for referencing a school shooting in a new ad
Skincare brand apologise for referencing a school shooting in a new ad
Skincare brand Bioré and content creator Cecilee Max-Brown have come under fire after posting a branded TikTok that spoke about school shootings. Max-Brown posted a now deleted TikTok to her account last week in collaboration with Bioré for their pore strips. The TikTok was created for mental health awareness month, with Bioré asking creators and consumers to share what they are ‘stripping away’. In the TikTok, Max-Brown spoke about her experience of surviving a school shooting and told viewers that in collaboration with Bioré she was ‘stripping away’ anxiety. ‘We want you to get it all out,’ referring to Bioré’s mental health campaign, she adds: ‘not only what’s in your pores but most importantly what’s on your mind too.’ Sign up to our free Indy100 weekly newsletter The content creator and model then went onto explain that she’s be struggling with her anxiety ‘after seeing the effects of gun violence first hand.’ At the end of the video she says: ‘Join me and Bioré skincare in speaking up about mental health.’ The TikTok was accompanied by various videos of Max-Brown applying skincare products, taking walks, and journaling and more. Viewers were shocked to see something so serious and sensitive as a school shooting spoken about in the context of a paid partnership video for skincare. Despite the original TikTok being taken down, users have re uploaded it, with people leaving comments such as ‘is this real?’ ‘This is disgusting!’ ‘WHAT?!’ ‘Capitalism wild…’ and more. Some also took to Twitter to express their disapproval of the advertisement choices made. In response to the backlash, both Bioré and Max-Brown have issued statements regarding the advert. Bioré said that they were ‘so sorry’ for the TikTok, in a statement posted to Instagram. They wrote ‘we did it the wrong way. We lacked sensitivity around an incredibly serious tragedy, and our tonality was completely inappropriate.’ They added: ‘We are committed to continuing our mental health mission, but we promise to do it in a better way.’ Max-Brown issued her own statement on TikTok, writing ‘I am so sorry about this partnership video. This was strictly meant to spread awareness about the struggles that I have had with anxiety since our school shooting.’ She added, ‘I did not mean to desensitise the traumatic event that took place.’ @cecileemax Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-05-27 00:26
Spider-Man 2 Voice Actors List
Spider-Man 2 Voice Actors List
Marvel's Spider-Man 2 has many prominent voice actors. Here are all cast members in the game.
2023-10-21 05:20
A scientist has discovered when Earth's first continent was formed
A scientist has discovered when Earth's first continent was formed
A researcher has figured out that the Earth’s first continent was formed 3bn years ago, in a new paper that sheds fresh light on the early stages of the planet’s life. Jane Greaves, an astronomy professor in the School of Physics and Astronomy at Cardiff University in Wales, was examining continent formation on distant stars and planets. It is thought that exoplanets with continents that formed in a similar way to Earth’s are more likely to be habitable, and perhaps even contain alien life. In the process, she calculated when several distant planets’ continents were born, as well as those a little closer to home. Continents on Earth sit on top of the planet’s hot, viscous mantle. Heat from the inner core stops the mantle from solidifying. The reason the core is hot is because it contains radioactive elements that came from neutron star collisions billions of years ago such as forms of Uranium, Thorium and Potassium. By analysing how many materials like this are present on Earth and on other planets, we are also able to estimate when the continents formed. On Earth, that was about 9.5 billion years since the beginning of the universe. Meanwhile, in Greaves' sample, the first continents appeared 2bn years before Earth’s on the exoplanets of younger, so-called thin disk stars. Older, thick disk stars analysed in her work produced rocky planets with continents that appeared even earlier: about 4 to 5bn years before Earth’s. “The outlook seems very promising for finding rocky exoplanets with continents, given that nearby Sun-like stars have already produced a few candidate hosts,” she wrote. The study, “When were the First Exocontinents?” is published in Research Notes of the American Astronomical SocietySign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-09-21 17:19
Desmarais-Backed Venture Firm Gets Money for Climate Tech Fund
Desmarais-Backed Venture Firm Gets Money for Climate Tech Fund
A venture firm backed by Power Corp. of Canada closed a round for a new climate-technology fund, tapping
2023-12-01 20:18
Panasonic needs four more EV battery plants to meet capacity target, executive says
Panasonic needs four more EV battery plants to meet capacity target, executive says
By Miho Uranaka OSAKA, Japan The battery arm of Japan's Panasonic will need to build around four more
2023-07-03 17:29
Paul McCartney clarifies use of artificial intelligence for 'final' Beatles song
Paul McCartney clarifies use of artificial intelligence for 'final' Beatles song
Paul McCartney is offering more information on how artificial intelligence is being used for what he said will be a "final" Beatles song.
2023-06-23 21:57
MACKIE LAUNCHES DLZ CREATOR – THE ALL-IN-ONE PODCAST MIXER THAT MAKES ANYONE SOUND LIKE A PRO
MACKIE LAUNCHES DLZ CREATOR – THE ALL-IN-ONE PODCAST MIXER THAT MAKES ANYONE SOUND LIKE A PRO
BOTHWELL, Wash.--(BUSINESS WIRE)--May 18, 2023--
2023-05-18 21:15
Modern romance: falling in love with AI
Modern romance: falling in love with AI
Alexandra is a very attentive girlfriend. "Watching CUBS tonight?" she messages her boyfriend, but when he says he's too busy to talk, she says, "Have fun, my hero!"
2023-08-13 15:22
BrightView’s Customer Portal Surpasses 10,000 Users
BrightView’s Customer Portal Surpasses 10,000 Users
BLUE BELL, Pa.--(BUSINESS WIRE)--Aug 9, 2023--
2023-08-09 18:51
Nintendo sees Switch sales sliding; hails 'Super Mario' movie success
Nintendo sees Switch sales sliding; hails 'Super Mario' movie success
By Sam Nussey and Kiyoshi Takenaka TOKYO (Reuters) -Japan's Nintendo Co Ltd on Tuesday said it sees a further slide
2023-05-09 15:54
FPT Software Announces Partnership with OutSystems in North America
FPT Software Announces Partnership with OutSystems in North America
DALLAS, Texas--(BUSINESS WIRE)--Sep 18, 2023--
2023-09-18 21:26
Torngat Metals Partners with Metso for Pilot Scale Ore Processing
Torngat Metals Partners with Metso for Pilot Scale Ore Processing
MONTRÉAL & HELSINKI--(BUSINESS WIRE)--Jun 5, 2023--
2023-06-05 20:21