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Artificial intelligence and machine learning are “virtually embedded in every product”, Apple chief executive Tim Cook has said, amid ongoing questions over the company’s plans. In recent months, as hype over AI has increased and most of Apple’s competitors have rolled out new features making use of the technology, Apple has stayed largely silent on its plans. During its recent Worldwide Developers Conference keynote event, for instance, it did not mention the world artificial intelligence at all. That has led to concerns from some analysts that the company is failing to keep up with the quickly advancing technology, and that it could miss out on the opportunities it could bring. But Tim Cook said Apple has been looking into artificial intelligence “for years” and that it was increasing that investment. Mr Cook made the comments as the company revealed its latest results, which showed a slump in sales of many of its products that was slightly offset by the increasing success of its services division. He also said that the technology are central the design of its products, indicating that it was wrong to suggest that Apple had not yet integrated the technologies into its products. “We view AI and ML as fundamental core technologies. And they are virtually embedded in every product that we build,” Mr Cook told CNBC in an interview. “On a research basis, we’ve been doing research for on AI and machine learning, including generative AI, for years,” he added. The chief executive also said that Apple’s focus on artificial intelligence was one of the reasons that the results showed an increase in spending on research and development. “We’re going to continue investing and innovating and responsibly advancing our products with these technologies to help enrich people’s lives,” Cook said. “Obviously, we’re investing a lot, and it is showing up in the R&D spending that you’re looking at.” Read More Apple results show sales slumping Apple planning new version of AirTags – but not for some time The iPhone 15 is going to help Apple achieve one very big dream

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Microsoft has completed its deal to buy Call of Duty developer Activision Blizzard in the biggest deal in gaming history. The $68.7 billion acquisition means the Xbox maker now owns games such as World of Warcraft and Diablo, as well as the Call of Duty series. Microsoft first announced the deal at the start of 2022. Since then it has faced intense scrutiny from regulators around the world – but the final of those investigations, from the UK’s Competition and Markets Authority, closed earlier on Friday. The process has forced Microsoft to make public commitments that its games will still be available on other platforms, such as PlayStation and the Nintendo Switch. “As one team, we’ll learn, innovate, and continue to deliver on our promise to bring the joy and community of gaming to more people,” said Xbox boss Phil Spencer. “We’ll do this in a culture that strives to empower everyone to do their best work, where all people are welcome, and is centered on our ongoing commitment of Gaming for Everyone. “We are intentional about inclusion in everything we do at Xbox – from our team to the products we make and the stories we tell, to the way our players interact and engage as a wider gaming community.” Microsoft has said that the deal will bring Activision’s games alongside its first-party offerings, including adding its titles to Xbox’s Game Pass subscription service. “Together, we’ll create new worlds and stories, bring your favourite games to more places so more players can join in, and we’ll engage with and delight players in new, innovative ways in the places they love to play including mobile, cloud streaming and more,” Mr Spencer said in the announcement. Read More Microsoft gets go-ahead to buy Call of Duty maker Activision Google is about to ditch passwords forever EU to investigate X’s handling of disinformation over Hamas attack on Israel