Mark Zuckerberg, CEO of Meta, revealed its latest AI product containing quite a few familiar faces, but people are unimpressed. On Wednesday at Meta's Connect conference, Zuckerberg unveiled Meta's new AI assistant at its headquarters in Menlo Park, California. The digital assistant has drawn comparisons to ChatGPT, where the program generates in-depth and detailed answers to text queries. What makes it different from other AI assistants, however, is that the assistants have faces of celebrities such as Paris Hilton, Kendall Jenner, and Mr. Beast. The various celebrities partnered with Meta to introduce its "cast of characters". For example, Billie - portrayed by Kendall Jenner - is described as your "No-BS, ride-or-die companion". Roy Choi, a Korean-American chef, plays Max, a "seasoned sous chef for culinary tips and tricks". Each character has also been given their own profile on Instagram and Facebook. Zuckerberg posted the announcement in a video to his Instagram and Facebook profiles, involving him and his family displaying their poor acting skills, as well as Kendall Jenner, Tom Brady, Charli D'Amelio, Snoop Dogg, and Dwayne Wade as their AI assistant characters. But whilst Zuckerberg seemed impressed with the new product, most viewers did not share the same sentiments. Host of Corporate Gossip podcast Becca Platsky posted her reaction to the announcement video, calling it the "cringiest AI of all time". "There's something this product gets so wrong about the way people interact with influencers," Platsky says. "And one thing is influencer snark. That drives a lot of engagement to real life influencers, but nobody's gonna snark on a robot!" She also said, "I'm also not sure how many people are going to want to give Kendall Jenner more money for doing less work." Comments under Platsky's TikTok overwhelmingly agreed. Some called it "embarrassing" whilst another user said it felt "like an SNL skit." "I feel like they think we care about celebrities more than we actually do," commented another user. The criticism didn't stop there though, with many commenting under Zuckerberg's announcement letting him now their thoughts. One user called it "depressing" and said "adding more AI to talk to on [an] everyday basis, this is just loneliness amplified." Another gave Zuckerberg the advice to "fire everyone in your staff that failed to tell you how monumentally stupid this video is." Adding, "who the hell needs to chat to AI friends that look like celebrities?" Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Not long after being embroiled in controversy himself over a video in which he helped 1,000 people “hear for the first time”, MrBeast - real name Jimmy Donaldson – has waded into the outcry over the latest divisive policy decision from the streaming platform Twitch. On Tuesday, the company updated its policy around branded and sponsored content, in which it set the incredibly specific limit of no more than three per cent of a screen size featuring a brand’s logo or overlay. A ban on ‘burned-in’ adverts embedded into streams is another rule which will come into effect on 1 July. Twitch was already facing a significant backlash over how it splits payments for channel subscriptions, which is currently 50/50, as well as its decision to charge a $25 maintenance fee to terminate an affiliate contract. Given just how limiting three per cent is as a percentage, and in terms of screen size, many Twitch streamers voiced their frustration with the planned change, mocking how the site would even enforce such a policy and how they would avoid going over the threshold: Eventually, Twitch issued a statement on Twitter, in which the organisation admitted the updated policy was “overly broad” and “created confusion and frustration”. Sign up to our free Indy100 weekly newsletter It reads: “We do not intend to limit streamers’ ability to enter into direct relationships with sponsors, and we understand that this is an important part of how streamers earn revenue. “We wanted to clarify our existing ads policy that was intended to prohibit third party ad networks from selling burned in video and display ads on Twitch, which is consistent with other services. “We missed the mark with the policy language and will rewrite the guidelines to be clearer. Thank you for sharing your concerns, and we appreciate the feedback. We’ll notify the community once we have updated the language.” YouTuber and streamer Sean “Jacksepticeye” McLoughlin and rival streaming service Kick were among those who criticised the climbdown: And speaking of Kick – the platform on which Drake streamed himself getting a card declined – this is where MrBeast comes in, as a Twitter account promoting streams on Kick noticed the 158m subscriber strong YouTuber had followed them. Donaldson replied: “Might do a stream for fun just to protest Twitch lol.” Even Elon Musk, of all people, was on board with the idea, simply tweeting Donaldson to say “great!” In a separate tweet – since deleted – MrBeast wrote: “This is the funniest thing I’ve seen all year. I’m not even a Twitch streamer and now I want to stream on a competitor now [sic] just to spite them for you guys lol. “If YouTube pulled this s*** I’d lose my mind.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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