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Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Apple will give iPhone 14 and 15 owners another free year of satellite communications, answering one of the big questions around its recent models. Apple released its Emergency SOS via Satellite feature with the iPhone 14, last year. It allows the devices to call for help through satellites, letting people contact the emergency services even if they are out of traditional phone coverage. But when it released the feature, it said that it would only be available for free for one year, and gave no information about what it planned to do afterwards. That led to fears that customers could get stuck in perilous situations and be left without the coverage if they had not paid for it. Now Apple says that it will give iPhone 14 users another year of coverage. Once again, it did not explicitly say what would happen when that year is up. Apple said that “many lives” had been saved with the feature, pointing to a range of examples where people outside of usual connections are not available. “Emergency SOS via satellite has helped save lives around the world. From a man who was rescued after his car plummeted over a 400-foot cliff in Los Angeles, to lost hikers found in the Apennine Mountains in Italy, we continue to hear stories of our customers being able to connect with emergency responders when they otherwise wouldn’t have been able to,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “We are so happy iPhone 14 and iPhone 15 users can take advantage of this groundbreaking service for two more years for free.” The Emergency SOS via Satellite feature was first launched in the US and Canada on 15 November, meaning that Apple’s announcement comes on the first day that anyone would be otherwise out of coverage. iPhone 14 users must have activated their device before today to be given the extra free year. The service is not free for Apple, since it must pay satellite operators for connections and also operates relay centres that pass on text messages from people’s phones to emergency service calls centres. It has not said how much the infrastructure to run the emergency SOS tool costs. As well as allowing people to contact the emergency services, iPhone users can also update the Find My app through the satellite signal. With the release of the iPhone 15, Apple also announced that satellite users would be able to get in touch with car breakdown services in the US. Read More You can finally use one feature of the Apple Vision Pro headset – sort of Setback for Ireland as EU legal adviser recommends revisit of Apple tax case Apple just released an iPhone update you should download right now

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Artificial intelligence (AI) can generate Caucasian faces that seem more realistic than actual human faces, according to a new study. As per the research, published in Psychological Science and led by experts at the Australian National University (ANU), more people thought the AI-generated white faces were human than the faces of real people. The study found, however, that the same did not apply to faces generated of people of colour. If white AI faces are consistently perceived as more realistic, this technology could have profound implications for people of colour by ultimately reinforcing racial biases online Dr Amy Dawel According to senior author of the paper, Dr Amy Dawel, the reason for the notable difference between generated Caucasian faces and people of colour comes down to the fact that AI algorithms are trained disproportionately on white faces. Dr Dawel said: “If white AI faces are consistently perceived as more realistic, this technology could have profound implications for people of colour by ultimately reinforcing racial biases online. “This problem is already apparent in current AI technologies used to create professional-looking headshots. “When used for people of colour, the AI is altering their skin and eye colour to those of white people.” Researchers found when it comes to AI “hyper-realism”, most people did not realise they were being fooled. Study co-author and ANU PhD candidate Elizabeth Miller said researchers found that most of the study participants who were most confident that their answers were correct paradoxically thought that the AI faces were real. She said: “This means people who are mistaking AI imposters for real people don’t know they are being tricked.” The researchers were also able to discover why AI faces are fooling people. Although there were still physical differences between the AI and human faces, study participants still managed to misinterpret them. Dr Dawel revealed more in-proportion faces were typical signs that AI had generated a face. However, people mistook it as a sign of humanness. She added: “We can’t rely on these physical cues for long. AI technology is advancing so quickly that the differences between AI and human faces will probably disappear soon.” She said this could have profound implications regarding online misinformation and identity theft. Dr Dawel urged public transparency around AI so society can identify issues with the technology before they become more significant problems. “Given that humans can no longer detect AI faces, society needs tools that can accurately identify AI imposters,” she said. “Educating people about the perceived realism of AI faces could help make the public appropriately sceptical about the images they’re seeing online.” Read More AI among the biggest threats to the UK, cyber security agency warns Meta faces renewed criticism over end-to-end encryption amid child safety fears Call of Duty launch sparks record traffic on broadband networks Crypto investment fraud warning issued by major bank Council investigating extent of cyber attack that affected website and systems Setback for Ireland as EU legal adviser recommends revisit of Apple tax case