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Since its launch in January 2022, KSI and Logan Paul's Prime Hydration has taken over shelves, social feeds and resale sites. Marketed at £2 a bottle in supermarkets across the UK with some strict 'one per customer' rules, the viral energy drink has since landed in local off-licences and sites such as eBay at a much higher price point. The drink even prompted one diehard fan to create an app dedicated to helping others monitor stock levels after witnessing teens and parents queueing up in the early hours to get their hands on a bottle. In a recent YouTube video, KSI reacted to the inflated Prime prices, with one eBay listing at a staggering £500 ($631). A separate listing saw a single bottle of Prime Lemonade for £148 ($186) with 22 bidders. "That’s why there’s a huge rush to get them… people are making stupid profit," he said. "There’s probably people that actually want to try the drink, but then there are also people that are like, 'yeah, I can make a s*** ton of money.'" Sign up for our free Indy100 weekly newsletter People Are Reselling Prime for THIS MUCH?? www.youtube.com This isn't the first time the YouTuber addressed Prime's inflated resale prices. Earlier this year, KSI took to Twitter, telling followers, "It's literally impossible to combat." "We’re sending loads to retailers," he responded to one fan. "However I fear that not all of the bottles will end up on the shelves due to foul play and opportunists. And I hate to say it but it’s literally impossible to combat that I’m afraid." In a separate TikTok video, KSI urged fans to stop paying the ridiculous resale prices. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug 29, 2023--

Apple is about to launch its first new platform in almost a decade, and what could be its most decisive product since the iPhone. A new mixed reality headset is due to be launched during its Worldwide Developers Conference event on Monday, though it might not arrive then. When it is revealed, it could decide the future of Apple, its users and the devices that everyone uses. Here’s everything we know about the headset, ahead of Monday’s likely big reveal. Price One thing has been discussed at length about the headset: how much exactly it will cost. And most of that discussion has agreed that the answer will be a lot. Rumours have pointed at $3,000 for the first version of the headset, which would make it very expensive even among the otherwise expensive Apple products. That high price is likely to be a result of the high-end components that are required to power the headset, which is rumoured to have significantly higher performance than its competitors. Apple is said to be expecting far fewer people to buy the headset than would buy its other products. As such, the high price might not translate to high revenues, and Apple might not be expecting it to. There is some chance, however, that all of those rumours are wrong; when the iPad was released, everyone though it would cost $999, and Steve Jobs took great joy in delighting in having proven the “pundits” wrong when he unveiled it at $499. It’s helpful for Apple if people think that it will cost more and they can then reveal that it’s actually just quite expensive, rather than very expensive. Release date Monday is almost certain to be the day the headset is revealed. But it would be very surprising indeed if it went on sale any time after that. Recent rumours have suggested that it will not actually be on shelves – or however it is sold – until much later in the year. It’s likely that Apple will want it ready for the important holiday period, which would mean getting it on sale in October or November. Apple, under Tim Cook, has developed a much-envied knack for announcing products and having them ready to go soon after, even when they are sold in such vast quantities as the iPhone. But it has still left big gaps between the announcement and the introduction of a product in the past, especially when they represent a whole new platform. The Apple Watch was announced during the September release event for the iPhone 6, but it did not actually arrive until the end of the following April. The move to Apple Silicon for Macs was announced in June 2020, at WWDC, but the first computers using it did not actually arrive until the following November. Those delays meant that Apple could be prepared, ensuring that it could have enough of the hardware made in time and not have to worry about the design or other details leaking. But waiting also meant that developers could be prepared, too, and ensure that their apps and other software were ready for the new platform. Spec Apple is said to be very focused on ensuring that the headset brings a high-quality experience. That means a much more luxurious specification than existing headsets at this kind of price point. That includes very detailed and powerful displays. Reports have suggested that it could offer up to 5,000 nits of brightness – enough for HDR – and a total 8K resolution from two Micro OLED displays that should allow for rich detail and fast response times. It is set to be powered by equally high-level hardware. It will have two chips that ensure it is able to work on its own without a companion device, reports have indicated, and provide stable and quick output. Design Leaked designs have suggested that the headset will look something like the AirPods Max combined with an Apple Watch: the same unapologetic aluminium used on both of those devices, and the soft material that it is combined with to make them actually wearable. That would certainly make sense, since Apple has always been focused on ensuring that its products do not just look nice on their own but sit well together, too. And it will no doubt have learned plenty from its earlier work in wearable devices, including headphones and watches. But little has leaked about what the headset will actually look like. Apple could opt to go for some other look entirely. Sensors VR headsets need sensors both to know where they are and to know what their user is doing. The headset is expected to include a strong array of them. It will use 3D sensors to know where users hands are, as well as any other objects. They are likely to be similar to the LiDAR tools that are in the iPhone and iPad, and can already be used for mapping rooms, for instance. It wil also have tools to detect more about the person wearing it, too. Reports suggest that it will be able to see people’s facial expressions, as well as including microphones for voice control through Siri. It is also expected to include more standard cameras, that will allow users to see the real world and overlay virtual objects on it. That will be controlled using a dial similar to the one on the Apple Watch and AirPods, which can be used to add more or less of the real world, reports have indicated. The headset is also likely to be able to connect to the iPhone for some uses, such as text input. And it will probably be able to use other earphones, such as the AirPods – Apple has already been working hard on “spatial audio” features for them, which would slot in nicely with virtual reality. Software Apple is said to be working on a new AR/VR operating system for the headset, with rumours suggesting that it could be called xrOS or realityOS. But there has been little reported about how exactly that software will work. It will probably be based on Apple’s other platforms – which all have a fairly consistent look – tailored so that users can see it in 3D space. Apple has been rumoured to be working on augmented reality versions of its own apps, such as FaceTime. And part of the reason for launching at WWDC is probably so that it can help developers start working on their apps, too. But one of the key unanswered questions is how the will all work, both individually and within that broader operating system. Problems? No major platform of this kind could be without problems. But numerous reports have suggested that the new headset could have a few more than most. Throughout its development, some both within and outside Apple have argued that the product is either not a good fit or is not ready yet in its current form. At the same time, others have pressed on, arguing that it is better to get some version of the headset out into the world and develop it from there. Even in recent days, as the release of the headset nears, reports have suggested issues. Bloomberg’s Mark Gurman reported that even in current testing the headset appears to be getting hot, for instance. Another headset? The mixed reality goggles, due to be released at WWDC, are thought to be just one part of Apple’s big plan for augmented and virtual reality. Apple is also said to be working on a separate headset that could be released at a later date, and for a lower price. Eventually, too, Apple might want to take some of the technology from the goggles and integrate them into glasses that allow people to see the world normally but with virtual objects imposed on top. Rumours have long suggested that is the eventual aim – but it might never come. Read More Apple is about to update all its products – and release a very big new one Mark Zuckerberg reveals new VR headset ahead of Apple Apple gives update on the App Store ahead of expected headset reveal Major leak reveals details of Apple’s VR headset days before unveiling Apple is going to reveal something else alongside its headset, rumours suggest Trust and ethics considerations ‘have come too late’ on AI technology

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