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https://cts.businesswire.com/ct/CT?id=smartlink&url=https://www.granica.ai/blog/beyond-consumption-to-outcomes-the-ultimate-customer-centric-business-model&esheet=53412921&newsitemid=20230602005411&lan=en-US&anchor=Beyond Consumption to Outcomes: the Ultimate Customer-centric Business Model&index=10&md5=f44f4b13fac38ee4670c45a1b361b341